Media Company Uses Analytics to Schedule Radio Advertisement Spots

References

• Arbitron (2014) Radio landscape 2013. Accessed July 7, 2014, http://www.arbitron.com/downloads/radio_landscape_pt1.pdf.Google Scholar
• Bollapragada S, Bussieck MR, Mallik S (2004) Scheduling commercial videotapes in broadcast television. Oper. Res. 52(5):679–689.Link, Google Scholar
• Bollapragada S, Cheng H, Phillips M, Garbiras M, Scholes M, Gibbs T, Humphreville M (2002) NBC’s optimization systems increase revenues and productivity. Interfaces 32(1):47–60.Link, Google Scholar
• Federal Communications Commission (2014) Broadcast radio AM and FM application status lists. Accessed July 7, 2014, http://www.fcc.gov/encyclopedia/broadcast-radio-am-and-fm-applic%ation-status-lists.Google Scholar
• Goodhardt GJ, Ehrenberg ASC, Collins MA (1975) The Television Audience: Patterns of Viewing (Saxon House Westmead, UK).Google Scholar
• Headen RS, Klompmaker JE, Rust RT (1979) The duplication of viewing law and television media schedule evaluation. J. Marketing Res. 16(3):333–340.Crossref, Google Scholar
• Henry MD, Rinne HJ (1984) Predicting program shares in new time slots. J. Advertising Res. 24(2):9–17.Google Scholar
• Jones JL (2000) Incompletely specified combinatorial auction: An alternative allocation mechanism for business-to-business negotiations. Unpublished doctoral dissertation, University of Florida, Gainesville, FL.Google Scholar
• Lilien GL, Kotler P, Moorthy KS (1992) Marketing Models (Prentice-Hall, Englewood Cliffs, NJ).Google Scholar
• Mahajan V, Muller E (1986) Advertising pulsing policies for generating awareness for new products. Marketing Sci. 5(2):89–106.Link, Google Scholar
• Nielsen (2014) How U.S. adults use radio and other forms of audio. Accessed July 7, 2014, http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/200%9/11/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf.Google Scholar
• Radio Advertising Bureau (2014) Radio’s ROI advantage. Accessed July 7, 2014, http://www.rab.com/public/ral/studyDocs/roiFull.pdf.Google Scholar
• Rust RT, Eechambadi NV (1989) Scheduling network television programs: A heuristic audience flow approach to maximizing audience share. J. Advertising 18(2):11–18.Crossref, Google Scholar
• Simon H (1982) Adpuls: An advertising model with wearout and pulsation. J. Marketing Res. 19(3):352–363.Crossref, Google Scholar
• Webster JG (1985) Program audience duplication: A study of television inheritance effects. J. Broadcasting Electronic Media 29(2):121–133.Crossref, Google Scholar
• Zhang X (2006) Mathematical models for the television advertising allocation problem. Internat. J. Oper. Res. 1(3):302–322.Crossref, Google Scholar