Turner Optimizes the Allocation of Audience Deficiency Units

References

• Araman VF, Popescu I (2010) Media revenue management with audience uncertainty: Balancing upfront and spot market sales. Manufacturing Service Oper. Management 12(2):190–212.Link, Google Scholar
• Bai R, Xie J (2006) Heuristic algorithms for simultaneously accepting and scheduling advertisements on broadcast television. J. Inform. Comput. Sci. 1(4):245–251.Google Scholar
• Bertsimas D, Tsitsiklis J (1997) Introduction to Linear Optimization (Athena Scientific, Belmont, MA).Google Scholar
• Bollapragada S, Garbiras M (2004) Scheduling commercials on broadcast television. Oper. Res. 52(3):337–345.Link, Google Scholar
• Bollapragada S, Mallik S (2007) Managing on-air ad inventory in broadcast television. IIE Trans. 40(12):1107–1123.Crossref, Google Scholar
• Bollapragada S, Bussieck MR, Mallik S (2004) Scheduling commercial videotapes in broadcast television. Oper. Res. 52(5):679–689.Link, Google Scholar
• Bollapragada S, Cheng H, Phillips M, Garbiras M, Scholes M, Gibbs T, Humphreville M (2002) NBC’s optimization systems increase revenues and productivity. Interfaces 32(1):47–60.Link, Google Scholar
• Brusco MJ (2008) Scheduling advertising slots for television. J. Oper. Res. Soc. 59(10):1363–1372.Crossref, Google Scholar
• Danaher P, Mawhinney D (2001) Optimizing television program schedules using choice modeling. J. Marketing Res. 38(3):298–312.Crossref, Google Scholar
• Danaher PJ, Dagger TS (2012) Using a nested logit model to forecast television ratings. Internat. J. Forecasting 28(3):607–622.Crossref, Google Scholar
• Danaher PJ, Dagger TS, Smith MS (2011) Forecasting television ratings. Internat. J. Forecasting 27(4):1215–1240.Crossref, Google Scholar
• Gaur DR, Krishnamurti R, Kohli R (2009) Conflict resolution in the scheduling of television commercials. Oper. Res. 57(5):1098–1105.Link, Google Scholar
• Gensch D, Shaman P (1980) Models of competitive television ratings. J. Marketing Res. 17(3):307–315.Crossref, Google Scholar
• Giallombardo G, Jiang H, Miglionico G (2016) New formulations for the conflict resolution problem in the scheduling of television commercials. Oper. Res. 64(4):838–848.Link, Google Scholar
• Horen JH (1980) Scheduling of network television programs. Management Sci. 26(4):354–370.Link, Google Scholar
• Kimms A, Muller-Bungart M (2007) Revenue management for broadcasting commercials: The channel’s problem of selecting and scheduling the advertisements to be aired. Internat. J. Revenue Management 1(1):28–44.Crossref, Google Scholar
• Meyer D, Hyndman RJ (2006) The accuracy of television network rating forecasts: The effects of data aggregation and alternative models. Model Assisted Statist. Appl. 1(3):147–155.Crossref, Google Scholar
• Popescu DG, Crama P (2016) Ad revenue optimization in live broadcasting. Management Sci. 62(4):1145–1164.Link, Google Scholar
• Popescu DG, Seshadri S (2016) Managing revenue from television advertising sales. Accessed April 28, 2017, http://faculty.insead.edu/dana-popescu/documents/Ad%20Sales.pdf.Google Scholar
• Reddy SK, Aronson JE, Stam A (1998) SPOT: Scheduling programs optimally for television. Management Sci. 44(1):83–102.Link, Google Scholar
• Zhang X (2006) Mathematical models for the television advertising allocation problem. Internat. J. Oper. Res. 1(3):302–322.Crossref, Google Scholar