Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

Published Online:https://doi.org/10.1287/inte.28.4.47

References

  • Fine C. H. , Hax A. C. Manufacturing strategy: A methodology and an illustration. Interfaces (1985) 15 6 28 46 LinkGoogle Scholar
  • Hayes R. H. , Wheelwright S. C. Link manufacturing process and product life cycles. Harvard Bus. Rev. (1979) 133 140 . January–February Google Scholar
  • Hayes R. H. , Wheelwright S. C. Restoring Our Competitive Edge—Competing Through Manufacturing (1984) (John Wiley and Sons, New York) Google Scholar
  • Hill T. J. Manufacturing Strategy—Text and Cases (1994) 2nd ed. (Richard D. Irwin, Homewood, Ilinois) Google Scholar
  • Hill T. J. , Nicholson A. , Westbrook R. Closing the gap: Plant-based research in operations management. Proc. Sixth Annual Meeting Production and Oper. Management Soc. (1995) Pittsburgh, Pennsylvania Google Scholar
  • McCutcheon D. M. , Meredith J. R. Conducting case study research in operations management. J. Oper. Management (1993) 11 3 239 256 CrossrefGoogle Scholar
  • McGrath M. E. , Hoole R. W. Manufacturing's new economies of scale. Harvard Bus. Rev. (1992) 94 102 . May–June Google Scholar
  • Meredith J. R. , Raturi A. , Amoako-Gyampah K. , Kaplan B. Alternative research paradigms. J. Oper. Management (1989) 8 4 297 326 CrossrefGoogle Scholar
  • Safizadeh M. H. , Ritzman L. P. , Sharma D. , Wood C. An empirical analysis of the product-process matrix. Management Sci. (1996) 42 11 1576 1591 LinkGoogle Scholar
  • Skinner W. Manufacturing—Missing link in corporate strategy. Harvard Bus. Rev. (1969) 136 145 . May–June Google Scholar
  • Skinner W. Manufacturing strategy on the ‘S' curve. Production and Oper. Management (1996) 5 1 3 14 CrossrefGoogle Scholar
  • Westbrook R. Action research: A new paradigm for research in production and operations management. Internat. J. Production and Oper. Management (1995) 15 12 6 20 CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.