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Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

Terry J. Hill
Terry J. Hill
London Business School, Sussex Place, Regents Park, London, NW1 4SA, United Kingdom
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,
Rafael Menda
Rafael Menda
Graduate School of Business, University of Cape Town, Rondebosch-7700, Cape Town, South Africa
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,
David M. Dilts
David M. Dilts
Department of Management Sciences, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada
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Terry J. Hill

London Business School, Sussex Place, Regents Park, London, NW1 4SA, United Kingdom

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Rafael Menda

Graduate School of Business, University of Cape Town, Rondebosch-7700, Cape Town, South Africa

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David M. Dilts

Department of Management Sciences, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada

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Published Online:1 Dec 1999https://doi.org/10.1287/inte.29.6.129

References

Hill T. J., Irwin Richard D.Manufacturing Strategy: Text and Cases (1994) 2nd ed.:207–212Google Scholar

Volume 29, Issue 6

November-December 1999

Pages 4-148

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Published Online:December 01, 1999

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Terry J. Hill, Rafael Menda, David M. Dilts, (1999) Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment. Interfaces 29(6):129-132.

https://doi.org/10.1287/inte.29.6.129

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Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

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Volume 29, Issue 6

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