Book Reviews

References

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  • Chopra S., Meindl P.Supply Chain Management Strategy, Planning and Operation (2001) (Prentice Hall, Upper Saddle River, NJ) Google Scholar
  • Simchi-Levi D., Kaminsky P., Simchi-Levi E.Designing and Managing the Supply Chain Concepts, Strategies and Case Studies (2000) (McGraw-Hill, New York) Google Scholar
  • Erdem Tülin, Keane Michael P. Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. (1996) 15:1–21LinkGoogle Scholar
  • Leeflang Peter S. H., Wittink Dick R. Building models for marketing decisions: Past, present, and future. Internat. J. Marketing Res. (2000) 17:105–126CrossrefGoogle Scholar
  • Leeflang Peter S. H., Wedel Michel, Naert Philippe A.Building Models for Marketing Decisions (2000) (Kluwer Academic Publishers, Dordrecht, The Netherlands) CrossrefGoogle Scholar
  • Vilcassim Naufel, Kadilyali Vrinda, Chintagunta Pradeep. Investigating dynamic multifirm market interactions in price and advertising: A conjectural variations approach. Management Sci. (1999) 45:499–518LinkGoogle Scholar
  • Arora S., Safra S. Probabilistic checking of proofs: A new characterization of NP. Proc. 33rd Annual Symp. Foundations Computer Sci. (1992) 2–13CrossrefGoogle Scholar
  • Cook W. J., Cunningham W. H., Pulleyblank W. R., Schrijver A.Combinatorial Optimization (1998) (John Wiley and Sons, New York) Google Scholar
  • Simons Robert. Performance Measurement and Control Systems for Implementing Strategy (2000) (Prentice Hall, Upper Saddle River, NJ) Google Scholar
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