Advertising Strategies in Electronic Retailing: A Differential Games Approach
Published Online:15 Sep 2011https://doi.org/10.1287/isre.1110.0377
References
- An optimal control approach to marketing-production planning. Optimal Control Appl. Methods (1982) 3(1):1–13Crossref, Google Scholar
- A hierarchical optimal control model for coordination of functional decisions in a firm. Eur. J. Oper. Res. (1987) 32:62–75Crossref, Google Scholar
- ACNielsen ACNielsen announces one-tenth of the world's population shopping online: 627 million people have, including 325 million in the last month. ACNielsen Press Release (2005) October 25). Accessed July 8, 2011, http://mynielsen.com/news/2005127a.shtmlGoogle Scholar
- Some queuing problems with balking and reneging—I. Oper. Res. (1963a) 11(1):88–100Link, Google Scholar
- Some queuing problems with balking and reneging—II. Oper. Res. (1963b) 11(6):928–937Link, Google Scholar
- Public Investment, the Rate of Return, and Optimal Fiscal Policy (1970) (The John Hopkins Press, Baltimore) Google Scholar
- Queuing with impatient customers and indifferent clerks. Oper. Res. (1957a) 5(5):644–649Link, Google Scholar
- Queuing with impatient customers and ordered service. Oper. Res. (1957b) 5(5):650–656Link, Google Scholar
- Online retailers must adapt to earn customer satisfaction, survey finds. The ClickZ Network (2007) June 5). Accessed July 8, 2011, http://clickz.com/showPage.html?page=3626073Google Scholar
- Economics and the Competitive Process (1979) (New York University Press, New York) Google Scholar
- Processor-shared buffers with reneging. Performance Eval. (1994) 19:25–46Crossref, Google Scholar
- A proxy-based approach for dynamic content acceleration on the WWW. (2002) Proc. 4th IEEE Internat. Workshop Adv. Issues of E-Commerce and Web-Based Inform. SystemsJune 26–28Newport Beach, CaliforniaGoogle Scholar
- World wide wait: A study of Internet scalability and cache-based approaches to alleviate it. Management Sci. (2003) 49(10):1425–1444Link, Google Scholar
- Optimizing advertising expenditures in a dynamic duopoly. Oper. Res. (1979) 27(4):682–692Link, Google Scholar
- A differential games solution to the problem of determining the optimal timing of advertising expenditures. Proc. Second Annual Northeast Regional AIDS Conf. (1973) (American Institute of Decision Sciences, Atlanta) Google Scholar
- Differential Games in Economics and Management Science (2000) (Cambridge University Press, Cambridge, UK) Crossref, Google Scholar
- Marketing-production joint decision-making. Handbook Oper. Res. Management Sci. (1993) 5:827–880Crossref, Google Scholar
- Differential game models of advertising competition. Eur. J. Oper. Res. (1995) 83:431–438Crossref, Google Scholar
- Dynamic conjectural variations in a Lanchester oligopoly. Management Sci. (1997) 43(11):1603–1608Link, Google Scholar
- Dynamic Models of Advertising Competition (2003) (Kluwer Academic Publishers, Norwell) Crossref, Google Scholar
- An oligopoly model of dynamic advertising competition. Eur. J. Oper. Res. (2009) 197(1):374–388Crossref, Google Scholar
- A differential game model of the marketing-operations interface. Eur. J. Oper. Res. (2011) 211(2):394–402Crossref, Google Scholar
- The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf. IEEE Trans. Automatic Control AC (1983) 28(11):1044–1048Crossref, Google Scholar
- Optimale Kontrolle oekonomischer Prozesse—Anwendungen des Maximumprinzips in den Wirtschaftswissenschaften (1986) (Walter de Gruyter, Berlin) Crossref, Google Scholar
- Dynamic optimal control models in advertising: Recent developments. Management Sci. (1994) 40(2):195–226Link, Google Scholar
- Pulsing policies for aggregate advertising models. Marketing Sci. (1992) 11(3):221–234Link, Google Scholar
- Coordination strategies for production and marketing in a functionally decentralized firm. AIIE Trans. (1980) 12:126–132Crossref, Google Scholar
- The many-player advertising game. Management Sci. (1999) 45(11):1609–1611Link, Google Scholar
- Closed-loop advertising strategies in a duopoly. Management Sci. (1997) 43(1):54–63Link, Google Scholar
- When the wait isn't so bad: The interacting effects of website delay, familiarity, and breadth. Inform. Systems Res. (2006) 17(1):20–37Link, Google Scholar
- , Phelps E. S., Archibald G. C., Alchian A. A. Diffusion processes and optimal advertising policy. Microeconomic Foundation of Employment and Inflation Theory (1970) (W. W. Norton, New York) 338–368Google Scholar
- The great yuletide shakeout: Online holiday shopping is set to explode, and pity the retailer who isn't ready for it. Bus. Week (1999) November 1). http://www.businessweek.com/1999/99_44/b3653012.htmGoogle Scholar
- Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback stackelberg strategies. Production Oper. Management (2009) 18(1):78–94Google Scholar
- Internet Retailer Average response time for top 15 e-retailers increases in July, Gomez says. (August 9). (2005) . Accessed July 8, 2011. http://www.internetretailer.com/dailynews.asp?id=15742Google Scholar
- Internet World Stats Internet usage statistics—The Internet big picture. (2011) . Accessed February 27, 2011. http://www.internetworldstats.com/stats.htmGoogle Scholar
- Jupiter Research Retail web site performance: Consumer reaction to a poor online shopping experience. (June 1). (2006) . Accessed July 8, 2011. http://www.akamai.com/dl/reports/Site_Abandonment_Final_Report.pdfGoogle Scholar
- E-retailers balance IT, marketing. InternetWeek (2000) 795:1Google Scholar
- Some industrial applications of military operations research methods. Oper. Res. (1957) 5(2):201–204Link, Google Scholar
- Optimal pricing and advertising in a durable-good duopoly. Eur. J. Oper. Res. (2010) 200(2):486–497Crossref, Google Scholar
- Aircraft in Warfare: The Dawn of the Fourth Arm (1916) (Constable, London) Google Scholar
- Profit maximization through advertising: A nonzero sum differential game approach. IEEE Trans. Automatic Control (1978) 23(4):645–650Crossref, Google Scholar
- Aggregate advertising models: The state of the art. Oper. Res. (1979) 27(4):629–667Link, Google Scholar
- Resource allocation policies for personalization in content delivery sites. Inform. Systems Res. (2010) 21(2):227–248Link, Google Scholar
- Web server farm in the cloud: Performance evaluation and dynamic architecture. Lecture Notes Comput. Sci. (2009) 5931:369–380Crossref, Google Scholar
- Advertising pulsing policies for generating awareness for new products. Marketing Sci. (1986) 5(2):89–111Link, Google Scholar
- Pricing computer services: Queuing effects. Comm. ACM (1985) 28(3):312–321Crossref, Google Scholar
- Capturing evolving visit behavior in clickstream data. J. Interactive Marketing (2004) 18(1):5–19Crossref, Google Scholar
- Consumers keep on clicking: Stronger than expected 2Q results from Amazon is another good sign for e-commerce companies. CNN Money (2005) July 26). Accessed July 8, 2011, http://money.cnn.com/2005/07/26/technology/amazon_analysis/index.htmGoogle Scholar
- US online retail forecast, 2009 to 2014. Forrester Res. (2010) November 24). Accessed February 27, 2011, http://www.forrester.com/rb/Research/us_online_retail_forecast,_2009_to_2014/q/id/56551/t/2Google Scholar
- Optimal advertising policy under dynamic conditions. Economica (1962) 29(114):129–142Crossref, Google Scholar
- Imperfect markets through lack of knowledge. Quart. J. Econom. (1960) 74(1):29–52Crossref, Google Scholar
- The Measurement of Cumulative Advertising Effects (1964) (Prentice Hall, Upper Saddle River, NJ) Google Scholar
- Website usability, design, and performance metrics. Inform. Systems Res. (2002) 13(2):151–167Link, Google Scholar
- E-tailers try to master the customer service thing. The ClickZ Network (2001) November 19). Accessed July 8, 2011, http://www.clickz.com/showPage.html?page=926171Google Scholar
- Competitive advertising under uncertainty: A stochastic differential game approach. J. Optim. Theory Appl. (2004) 123(1):163–185Crossref, Google Scholar
- A note on optimal and near optimal price and advertising strategies. Management Sci. (1985) 31(3):376–377Link, Google Scholar
- Market meltdown: Top online brokerages saw website response times dramatically slow down. Wall Street & Tech. (2010) May 10). Accessed July 8, 2011, http://www.wallstreetandtech.com/it-infrastructure/showArticle.jhtml?articleID=224701376Google Scholar
- Optimal advertising expenditure. Management Sci. (1971) 18(4):64–72Link, Google Scholar
- Optimal control of Vidale-Wolf advertising model. Oper. Res. (1973) 21:998–1013Link, Google Scholar
- Dynamic optimal control models in advertising: A survey. SIAM Rev. (1977a) 19(4):685–725Crossref, Google Scholar
- Optimal advertising for the Nerlove-Arrow model under a budget constraint. Oper. Res. Quart. (1977b) 28(3):683–693Crossref, Google Scholar
- Optimal advertising policy with the contagion model. J. Optim. Theory Appl. (1979) 29(4):615–627Crossref, Google Scholar
- Deterministic and stochastic optimization of a dynamic advertising model. Optimal Control Appl. Methods (1983) 4:179–184Crossref, Google Scholar
- Optimal Control Theory: Applications to Management Science and Economics (2000) (Kluwer Academic Publishers, Boston) Google Scholar
- Multilevel hierarchical controls in dynamic stochastic marketing-production system. Proc. 31st IEEE Conf. Decision and Control (1992) Tucson, AZ:2090–2095Crossref, Google Scholar
- Optimal advertising and pricing in a new-product adoption model. J. Optim. Theory Appl. (2008) 139(2):351–360Crossref, Google Scholar
- Can marketing and manufacturing coexist? Harvard Bus. Rev. (1977) Sep.–Oct.):104–112Google Scholar
- A modeling framework for coordinating promotion and production decisions within a firm. Management Sci. (1993) 39(2):191–203Link, Google Scholar
- Competitive dynamic advertising: A modification of the case game. J. Econom. Dynam. Control (1989) 13:55–80Crossref, Google Scholar
- High performance web sites: Rule 1—Make fewer HTTP requests. Yahoo! Developer Network (2007) April 3). Accessed July 8, 2011, http://developer.yahoo.com/blogs/ydn/posts/2007/04/rule_1_make_few/Google Scholar
- Nonzero-sum differential games. J. Optim. Theory Appl. (1969) 3(3):184–206Crossref, Google Scholar
- Optimal spending allocation between advertising and information technology. Management Sci. (2005) 51(8):1236–1249Link, Google Scholar
- Random walk models of advertising, their diffusion approximation and hypothesis testing. Ann. Econom. Soc. Measurement (1975) 4:293–309Google Scholar
- Applied Stochastic Models and Control in Management (1988) (North-Holland, Amsterdam) Google Scholar
- Advertising and cigarettes. J. Political Econom. (1962) 70(5):471–499Crossref, Google Scholar
- Performance research, part 1: What the 80/20 rule tells us about reducing HTTP requests. Yahoo! User Interface Blog (2006) November 28). Accessed July 8, 2011, http://www.yuiblog.com/blog/2006/11/28/performance-research-part-1/Google Scholar
- Linear programming models for production—Advertising decisions. Management Sci. (1971) 17(8):B474–B484Link, Google Scholar
- Joint decision making for production and marketing. Internat. J. Production Res. (1995) 33(8):2277–2293Crossref, Google Scholar
- An operations-research study of sales response to advertising. Oper. Res. (1957) 5(3):370–381Link, Google Scholar
- Overload behaviour and protection of event-driven web servers. Lecture Notes Comput. Sci. (2002) 2376:147–157Crossref, Google Scholar
- Synthesizing short run production and marketing decisions. AIIE Trans. (1977) 9:53–62Crossref, Google Scholar
- Optimal and near optimal price and advertising strategies for finite and infinite horizons. Management Sci. (1982) 28(11):1313–1327Link, Google Scholar
- Improving service by informing customers about anticipated delays. Management Sci. (1999) 45(2):192–207Link, Google Scholar
- Zensarteam Best practices for speeding up your web site. Zensarteam's Blog (2010) September 22). Accessed July 8, 2011, http://zensarteam.wordpress.com/2010/09/22/best-practices-for-speeding-up-your-web-site/Google Scholar

