Online Cash-back Shopping: Implications for Consumers and e-Businesses
Published Online:28 Apr 2017https://doi.org/10.1287/isre.2017.0693
References
- (2016) Agency selling or reselling? Channel structures in electronic retailing. Management Sci. 62(8):2259–2280.Link, Google Scholar
- (1999) A model of price promotions with consumer search. Internat. J. Indust. Organ. 17(3):371–398.Crossref, Google Scholar
- (1987) The effects of a direct mail coupon on brand choice behavior. J. Marketing Res. 24(4):370–376.Crossref, Google Scholar
- (1985) Price discrimination in free-entry markets. RAND J. Econom. 16(3):380–397.Crossref, Google Scholar
- (2005) Research note–Price discrimination after the purchase: Rebates as state-dependent discounts. Management Sci. 51(7):1131–1140.Link, Google Scholar
- (1998) Third-degree price discrimination in oligopoly: All-out competition and strategic commitment. RAND J. Econom. 29(2):306–323.Crossref, Google Scholar
- (2005) Strategic segmentation using outlet malls. Internat. J. Res. Marketing 22(1):61–86.Crossref, Google Scholar
- (2012) Double marginalization in performance-based advertising: Implications and solutions. Management Sci. 58(6):1178–1195.Link, Google Scholar
- (1998) The effects of cross-ruff coupons on sales and profits. Management Sci. 44(11):1501–1516.Link, Google Scholar
- (2006) Channel bargaining with retailer asymmetry. J. Marketing Res. 43(1):84–97.Crossref, Google Scholar
- (1998) The Theory of Learning in Games, Vol. 2 (MIT Press, Cambridge, MA).Google Scholar
- (2012) Pull marketing vs. push marketing: Definition, explanation and benefits. White Shark Media (July 27), http://blog.whitesharkmedia.com/why-every-small-mid-sized-business-focus-pull-marketing.Google Scholar
- (1991) A theory of channel price promotions. Amer. Econom. Rev. 81(4):872–886.Google Scholar
- (1994) Price discrimination through a distribution channel: Theory and evidence. Amer. Econom. Rev. 84(5):1437–1445.Google Scholar
- (2011) Shopping site Ebates rings up revenue growth. San Francisco Bus. Times (May 20), http://www.bizjournals.com/sanfrancisco/print-edition/2011/05/20/shopping-site-ebates-rings-up-revenue.html?page=all.Google Scholar
- (1989) The effects of third-degree price discrimination in oligopoly. Amer. Econom. Rev. 79(1):244–250.Google Scholar
- (1998) Coordinating channels under price and nonprice competition. Marketing Sci. 17(4):338–355.Link, Google Scholar
- (1985) Dealing-temporary price cuts-by seller as buyer discrimination mechanism. J. Bus. 58(3):295–308.Crossref, Google Scholar
- (1984) Price discrimination and monopolistic competition. Econometrica 52(6):1453–1471.Crossref, Google Scholar
- (2007) Coupons versus rebates. Marketing Sci. 26(1):67–82.Link, Google Scholar
- (2017) Competitive strategies for brick-and-mortar stores to counter showrooming. Management Sci. Forthcoming.Google Scholar
- (1984) A price discrimination theory of coupons. Marketing Sci. 3(2):128–147.Link, Google Scholar
- (1950) The bargaining problem. Econometrica 18(2):155–162.Crossref, Google Scholar
- (1990) A market response model for coupon promotions. Marketing Sci. 9(2):125–145.Link, Google Scholar
- (1994) The effect of package coupons on brand choice. Marketing Sci. 13(2):145–164.Link, Google Scholar
- (2005) Comparison shopping on sale. Forbes (December 14), http://www.forbes.com/2005/12/14/bow05121401.html.Google Scholar
- (1995) Competitive coupon targeting. Marketing Sci. 14(4):395–416.Link, Google Scholar
- (2010a) Should marketers use cashback sites? Econsultancy (October 22), http://econsultancy.com/us/blog/6724-overview-of-cashback-sites.Google Scholar
- (2010b) How can retailers use affiliates for customer acquisition? Econsultancy (November 11), http://econsultancy.com/us/blog/6839-how-can-retailers-use-affiliates-for-customer-acquisition.Google Scholar
- (2011) Affiliate marketing: How promotional methods are changing. Econsultancy (February 2), http://econsultancy.com/us/blog/7109-affiliate-marketing-how-promotional-methods-have-changed.Google Scholar
- (2016) Money maker or money loser? The dilemma of membership free shipping. Working paper, University of Washington, Seattle.Crossref, Google Scholar
- (2015) Cashback is cash forward: Delaying a discount to increase future spending. Working paper, London Business School, London.Google Scholar
- (2014) How to get the most out of cash-back sites. U.S. News World Rep. (November 4), http://money.usnews.com/money/personal-finance/articles/2014/11/04/how-to-get-the-most-out-of-cash-back-sites.Google Scholar

