Sponsored Data: Smarter Data Pricing with Incomplete Information

Published Online:https://doi.org/10.1287/isre.2021.1063

References

  • Andrews M, Ozen U, Reiman MI, Wang Q (2013) Economic models of sponsored content in wireless networks with uncertain demand. 2013 IEEE Conf. Comput. Comm. Workshops (INFOCOM WKSHPS) (IEEE, Piscataway), 345–350.Google Scholar
  • Arrow KJ (1985) The economics of agency. Principals and Agents: The Structure of Business (Harvard Business School Press, Boston), 37–51.Google Scholar
  • Asdemir K, Kumar N, Jacob VS (2012) Pricing models for online advertising: CPM vs. CPC. Inform. Systems Res. 23(3-part-1):804–822.Google Scholar
  • Atamtürk A, Gómez A (2017) Maximizing a class of utility functions over the vertices of a polytope. Oper. Res. 65(2):433–445.LinkGoogle Scholar
  • AT&T (2018) AT&T completes acquisition of Time Warner Inc. Accessed August 3, 2021, https://about.att.com/story/att_completes_acquisition_of_time_warner_inc.html.Google Scholar
  • Bapna R, Qiu L, Rice S (2017) Repeated interactions versus social ties: Quantifying the economic value of trust, forgiveness, and reputation using a field experiment. MIS Quart. 41(3):841–866.CrossrefGoogle Scholar
  • Çanakoğlu E, Özekici S (2010) Portfolio selection in stochastic markets with HARA utility functions. Eur. J. Oper. Res. 201(2):520–536.Google Scholar
  • Chen Y, Xie J (2008) Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Sci. 54(3):477–491.LinkGoogle Scholar
  • Cheng HK, Bandyopadhyay S, Guo H (2011) The debate on net neutrality: A policy perspective. Inform. Systems Res. 22(1):60–82.LinkGoogle Scholar
  • Cheng HK, Fan W, Guo P, Huang H, Qiu L (2020) Can “gold medal” online sellers earn gold? The impact of reputation badges on sales. J. Management Inform. Systems 37(4):1099–1127.CrossrefGoogle Scholar
  • Cho S, Qiu L, Bandyopadhyay S (2016) Should online content providers be allowed to subsidize content?—An economic analysis. Inform. Systems Res. 27(3):580–595.AbstractGoogle Scholar
  • Cho S, Qiu L, Bandyopadhyay S (2020) Vertical integration and zero-rating interplay: An economic analysis of ad-supported and ad-free digital content. J. Management Inform. Systems 37(4):988–1014.CrossrefGoogle Scholar
  • Choi JP, Kim BC (2010) Net neutrality and investment incentives. RAND J. Econom. 41(3):446–471.CrossrefGoogle Scholar
  • Cisco (2019) Cisco visual networking index: Forecast and methodology. Cisco 2014–2019 White Paper, Cisco Systems, San Jose, CA.Google Scholar
  • Dellarocas C (2005) Reputation mechanism design in online trading environments with pure moral hazard. Inform. Systems Res. 16(2):209–230.LinkGoogle Scholar
  • Dewan S, Hsu V (2004) Adverse selection in electronic markets: Evidence from online stamp auctions. J. Indust. Econom. 52(4):497–516.CrossrefGoogle Scholar
  • Dimoka A, Hong Y, Pavlou PA (2012) On product uncertainty in online markets: Theory and evidence. MIS Quart. 32(3):395–426.CrossrefGoogle Scholar
  • eMarketer (2018) Video swells to 25% of US digital ad spending. Accessed August 3, 2021, https://www.emarketer.com/content/video-swells-to-25-of-us-digital-ad-spending.Google Scholar
  • Economides N, Hermalin B (2012) The economics of network neutrality. RAND J. Econom. 43(4):602–629.Google Scholar
  • Eisenhardt KM (1989) Agency theory: An assessment and review. Acad. Management Rev. 14(1):57–74.Google Scholar
  • FCC (2010) Preserving the open internet. GN Docket No. 09-191, WC Docket No. 07-52, Report and Order, 25 FCC Rcd 17905, 17910, para.13.Google Scholar
  • Gallaugher JM, Auger P, BarNir A (2001) Revenue streams and digital content providers: An empirical investigation. Inform. Management 38(7):473–485.CrossrefGoogle Scholar
  • Gal-Or E, Gal-Or R, Penmetsa N (2018) The role of user privacy concerns in shaping competition among platforms. Inform. Systems Res. 29(3):698–722.LinkGoogle Scholar
  • Gefen D, Karahanna E, Straub DW (2003) Trust and TAM in online shopping: An integrated model. MIS Quart. 27(1):51–90.CrossrefGoogle Scholar
  • Ghose A (2009) Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection. MIS Quart. 33(2):263–291.CrossrefGoogle Scholar
  • Grossman S, Hart O (1983) An analysis of the principal-agent problem. Econometrica 51(1):7–45.CrossrefGoogle Scholar
  • Gryta T (2014) T-Mobile will waive data fees for music services. Wall Street Journal (June 18), http://www.wsj.com/articles/t-mobile-will-waive-data-fees-for-music-service-1403142678.Google Scholar
  • Gryta T, Knutson R (2015) T-Mobile to offer free video streaming. Wall Street Journal (November 11), http://www.wsj.com/articles/t-mobile-to-offer-free-video-streaming-1447187527.Google Scholar
  • Guo H, Easley RF (2016) Network neutrality versus paid prioritization: Analyzing the impact on content innovation. Production Oper. Management 25(7):1261–1273.CrossrefGoogle Scholar
  • Guo H, Cheng HK, Bandyopadhyay S (2012) Net neutrality, broadband market coverage, and innovation at the edge. Decision Sci. 43(1):141–172.CrossrefGoogle Scholar
  • Guo H, Cheng HK, Bandyopadhyay S (2013) Broadband network management and the net neutrality debate. Production Oper. Management 22(5):1287–1298.CrossrefGoogle Scholar
  • Guo H, Bandyopadhyay S, Cheng HK, Yang YC (2010) Net neutrality and vertical integration of content and broadband services. J. Management Inform. Systems 27(2):243–276.CrossrefGoogle Scholar
  • Guo H, Zhao X, Hao L, Liu D (2019) Economic analysis of reward advertising. Production Oper. Management 28(10):2413–2430.CrossrefGoogle Scholar
  • Guo H, Bandyopadhyay S, Lim A, Yang Y, Cheng HK (2017) Effects of competition among internet service providers and content providers on the net neutrality debate. MIS Quart. 41(2):353–370.CrossrefGoogle Scholar
  • Ha L, Ganahl R (2004) Webcasting business models of clicks-and-bricks and pure-play media: A comparative study of leading webcasters in South Korea and the United States. Internat. J. Media Management 6(1-2):74–87.Google Scholar
  • Hande P, Chiang M, Calderbank R, Rangan S (2009) Network pricing and rate allocation with content provider participation. INFOCOM, IEEE (IEEE, Piscataway, NJ), 990–998.CrossrefGoogle Scholar
  • Hong Y, Wang C, Pavlou PA (2015) Comparing open and sealed bid auctions: Evidence from online labor markets. Inform. Systems Res. 27(1):49–69.Google Scholar
  • Hu Y, Shin J, Tang Z (2015) Incentive problems in performance-based online advertising pricing: Cost per click vs. cost per action. Management Sci. 62(7):2022–2038.Google Scholar
  • Jin Y, Duffield N, Gerber A, Haffner P, Hsu WL, Jacobson G, Sen S, Venkataraman S, Zhang ZL (2012) Characterizing data usage patterns in a large cellular network. Proc. 2012 ACM SIGCOMM Workshop Cellular Networks: Operations, Challenges, Future Design (ACM, New York), 7–12.Google Scholar
  • Joe-Wong C, Ha S, Chiang M (2015) Sponsoring mobile data: An economic analysis of the impact on users and content providers. 2015 IEEE Conf. Comput. Comm. (INFOCOM) (IEEE, Piscataway, NJ), 1499–1507.Google Scholar
  • Joe-Wong C, Sen S, Ha S (2018) Sponsoring mobile data: Analyzing the impact on internet stakeholders. IEEE/ACM Trans. Network 26(3):1179–1192.CrossrefGoogle Scholar
  • Johnson GA, Shriver SK, Du S (2020) Consumer privacy choice in online advertising: Who opts out and at what cost to industry? Marketing Sci. 39(1):33–51.LinkGoogle Scholar
  • Khurana S, Qiu L, Kumar S (2019) When a doctor knows, it shows: An empirical analysis of doctors’ responses in a Q&A forum of an online healthcare portal. Inform. Systems Res. 30(3):872–891.LinkGoogle Scholar
  • Krämer J, Wiewiorra L (2012) Network neutrality and congestion sensitive content providers: Implications for content variety, broadband investment, and regulation. Inform. Systems Res. 23(4):1303–1321.LinkGoogle Scholar
  • Kwark Y, Chen J, Raghunathan S (2014) Online product reviews: Implications for retailers and competing manufacturers. Inform. Systems Res. 25(1):93–110.LinkGoogle Scholar
  • Kwark Y, Lee GM, Pavlou PA, Qiu L (2021) On the spillover effects of online product reviews on purchases: Evidence from clickstream data. Inform. Systems Res. 32(3):895–913.LinkGoogle Scholar
  • Laffont JJ, Martimort D (2009) The Theory of Incentives: The Principal-Agent Model (Princeton University Press, Princeton, NJ).CrossrefGoogle Scholar
  • Li S, Luo Q, Qiu L, Bandyopadhyay S (2020) Optimal pricing model of digital music: Subscription, ownership or mixed? Production Oper. Management 29(3):688–704.CrossrefGoogle Scholar
  • Lu Y, Gupta A, Ketter W, Van Heck E (2019) Information transparency in business-to-business auction markets: The role of winner identity disclosure. Management Sci. 65(9):4261–4279.LinkGoogle Scholar
  • Ma RT (2014) Subsidization competition: Vitalizing the neutral internet. Proc. 10th ACM Internat. Conf. Emerging Networking Experiments Tech. (ACM, New York), 283–294.Google Scholar
  • Matsumoto K (2006) Optimal portfolio of low liquid assets with a log-utility function. Finance Stochastics 10(1):121–145.CrossrefGoogle Scholar
  • Milgrom P, Roberts J (1992) Economics, Organization and Management (Prentice Hall, NJ).Google Scholar
  • Montes R, Sand-Zantman W, Valletti T (2019) The value of personal information in online markets with endogenous privacy. Management Sci. 65(3):1342–1362.LinkGoogle Scholar
  • Mudambi SM, Schuff D (2010) What makes a helpful online review? A study of customer reviews on amazon.com. MIS Quart. 34(1):185–200.CrossrefGoogle Scholar
  • Niculescu MF, Wu DJ, Xu L (2018) Strategic intellectual property sharing: Competition on an open technology platform under network effects. Inform. Systems Res. 29(2):498–519.LinkGoogle Scholar
  • Pavlou PA (2003) Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. Internat. J. Electronic Commerce 7(3):101–134.Google Scholar
  • Qiu L, Whinston AB (2017) Pricing strategies under behavioral observational learning in social networks. Production Oper. Management 26(7):1249–1267.CrossrefGoogle Scholar
  • Qiu L, Chhikara A, Vakharia A (2021) Multidimensional observational learning in social networks: Theory and experimental evidence. Inform. Systems Res. 32(3):876–894.LinkGoogle Scholar
  • Qiu L, Rui H, Whinston A (2019) Optimal auction design for WiFi procurement. Inform. Systems Res. 30(1):1–14.AbstractGoogle Scholar
  • Qiu L, Shi Z, Whinston AB (2018) Learning from your friends’ check-ins: An empirical study of location-based social networks. Inform. Systems Res. 29(4):1044–1061.LinkGoogle Scholar
  • Ramsey C (2018) YouTube fights off competition with expanded Premium subs service. Accessed August 3, 2021, https://www.tvbeurope.com/business/youtube-fights-off-competition-with-expanded-premium-subs-service.Google Scholar
  • Rooney B (2015) Verizon buys AOL for $4.4 billion. Accessed August 3, 2021, https://money.cnn.com/2015/05/12/investing/verizon-buys-aol/index.html.Google Scholar
  • Ross SA (1973) The economic theory of agency: The principal’s problem. Amer. Econom. Rev. 63(2):134–139.Google Scholar
  • Spence M (1973) Job market signaling. Quart. J. Econom. 87(3):355–374.CrossrefGoogle Scholar
  • Van Schewick B (2016) T-Mobile’s Binge On Violates Key Net Neutrality Principles (Stanford Law School, The Center for Internet and Society, Stanford, CA).Google Scholar
  • Wang H, Du R, Shen W, Qiu L, Fan W (2021) Product reviews: A benefit, a burden, or a trifle? How seller reputation affects the role of product reviews. MIS Quart. Forthcoming.Google Scholar
  • Ye HQ, Yao DD (2010) Utility-maximizing resource control: Diffusion limit and asymptotic optimality for a two-bottleneck model. Oper. Res. 58(3):613–623.LinkGoogle Scholar
  • Zhang L, Wang D (2014) Sponsoring content: Motivation and pitfalls for content service providers. 2014 IEEE Conf. Comput. Comm. Workshops (INFOCOM WKSHPS) (IEEE, Piscataway, NJ), 577–582.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.