Information Control for Creator Brand Management in Subscription-Based Crowdfunding
Published Online:29 Dec 2021https://doi.org/10.1287/isre.2021.1085
References
- (2004) The effects of brand relationship norms on consumer attitudes and behavior. J. Consumer Res. 31(1):87–101.Crossref, Google Scholar
- (2014) Some simple economics of crowdfunding. Innovation Policy Econom. 14:63–97.Crossref, Google Scholar
- (2020) Crowdsourcing and crowdfunding in the manufacturing and services sectors. Manufacturing Service Oper. Management 22(1):102–112.Link, Google Scholar
- (2006) Philanthropy. Kolm SC, Ythier JM, eds. Handbook of the Economics of Giving, Altruism and Reciprocity: Applications (Elsevier, Amsterdam), 1201–1269.Google Scholar
- (2001) Consistent model and moment selection procedures for GMM estimation with application to dynamic panel data models. J. Econometrics 101(1):123–164.Crossref, Google Scholar
- (2021) Digital paywall design: Implications for content demand and subscriptions. Management Sci. 67(4):2381–2402.Link, Google Scholar
- (1991) Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations. Rev. Econom. Stud. 58(2):277–297.Crossref, Google Scholar
- (2016) WTF is a personal brand and how do I get one. Patreon (blog) (August 15), https://blog.patreon.com/wtf-personal-brand-get-one.Google Scholar
- (2019) Complementarity of signals in early-stage equity investment decisions: Evidence from a randomized field experiment. Management Sci. 65(2):933–952.Link, Google Scholar
- (2015) Do your online friends make you pay? A randomized field experiment on peer influence in online social networks. Management Sci. 61(8):1902–1920.Link, Google Scholar
- (2018) Monetizing freemium communities: Does paying for premium increase social engagement? MIS Quart. 42(3):719–735.Crossref, Google Scholar
- (2016) Crowdfrauding: Avoiding Ponzi entrepreneurs when investing in new ventures. Bus. Horizons 59(1):37–50.Crossref, Google Scholar
- (2005) Crafting brand authenticity: The case of luxury wines. J. Management Stud. 42(5):1003–1029.Crossref, Google Scholar
- (2001) Information goods and vertical differentiation. J. Management Inform. Systems 18(2):89–106.Crossref, Google Scholar
- (2013) An empirical examination of the antecedents and consequences of contribution patterns in crowd-funded markets. Inform. Systems Res. 24(3):499–519.Link, Google Scholar
- (2015) The hidden cost of accommodating crowdfunder privacy preferences: A randomized field experiment. Management Sci. 61(5):949–962.Link, Google Scholar
- (2016) Secret admirers: An empirical examination of information hiding and contribution dynamics in online crowdfunding. Inform. Systems Res. 27(3):478–496.Link, Google Scholar
- (2018) The role of provision points in online crowdfunding. J. Management Inform. Systems 35(1):117–144.Crossref, Google Scholar
- (2005) Managing piracy: Pricing and sampling strategies for digital experience goods in vertically segmented markets. Inform. Systems Res. 16(4):400–417.Link, Google Scholar
- (2015) IT-enabled broadcasting in social media: An empirical study of artists’ activities and music sales. Inform. Systems Res. 26(3):513–531.Link, Google Scholar
- (2020) The role of customer investor involvement in crowdfunding success. Management Sci. 66(1):452–472.Link, Google Scholar
- (2001) Investments in consumer relationships: A cross-country and cross-industry exploration. J. Marketing 65(4):33–50.Crossref, Google Scholar
- (2012) Music blogging, online sampling, and the long tail. Inform. Systems Res. 23(3-part-2):1056–1067.Link, Google Scholar
- (2016) Versioning: Go vertical in a horizontal market? J. Management Inform. Systems 33(2):546–572.Crossref, Google Scholar
- (1997) An examination of the nature of trust in buyer-seller relationships. J. Marketing 61(2):35–51.Crossref, Google Scholar
- (2017) Mythologies of creative work in the social media age: Fun, free, and “just being me.” Internat. J. Comm. 11:4652–4671.Google Scholar
- (2019) Social influence and monetization of freemium social games. J. Management Inform. Systems 36(3):730–754.Crossref, Google Scholar
- (2019) Putting the person back in person-brands: Understanding and managing the two-bodied brand. J. Marketing Res. 56(4):602–619.Crossref, Google Scholar
- (2019) Talking up a storm: How backers use public discourse to exert control in crowdfunded systems development projects. Inform. Systems Res. 30(2):447–465.Link, Google Scholar
- (1959) The Presentation of Self in Everyday Life (Anchor, New York).Google Scholar
- (2018) Personal branding: Interdisciplinary systematic review and research agenda. Frontiers Psych. 9:1–17.Google Scholar
- (2010) Information transparency in business-to-consumer markets: Concepts, framework, and research agenda. Inform. Systems Res. 21(2):207–226.Link, Google Scholar
- (2016) Turning back the clock in baseball: The increased prominence of extrinsic rewards and demand for authenticity. Organ. Sci. 27(4):929–953.Link, Google Scholar
- (1996) Perceiving persons and groups. Psych. Rev. 103(2):336–355.Crossref, Google Scholar
- (1999) Inference for unit roots in dynamic panels where the time dimension is fixed. J. Econometrics 91(2):201–226.Crossref, Google Scholar
- (2011) Review of the theoretical underpinnings of loyalty programs. J. Consumer Psych. 21(3):256–276.Crossref, Google Scholar
- (2016) Being true to oneself: Investigating celebrity brand authenticity. Psych. Marketing 33(6):410–420.Crossref, Google Scholar
- (2010) Identification, inference and sensitivity analysis for causal mediation effects. Statist. Sci. 25(1):51–71.Crossref, Google Scholar
- (2008) A bootstrap procedure for panel data sets with many cross-sectional units. Econom. J. 11(2):377–395.Crossref, Google Scholar
- (2012) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. (Pearson, Boston).Google Scholar
- (2006) Brands and branding: Research findings and future priorities. Marketing Sci. 25(6):740–759.Link, Google Scholar
- (2012) What motivates people to purchase digital items on virtual community websites? The desire for online self-presentation. Inform. Systems Res. 23(4):1232–1245.Link, Google Scholar
- (2018) Understanding identity presentation in medical crowdfunding. Proc. 2018 CHI Conf. Human Factors Comput. Systems (Association for Computing Machinery, New York), 134:1-134:12.Google Scholar
- (2015) From word embeddings to document distances. Proc. 32nd Internat. Conf. Machine Learn. (Lille, France), 957–966.Google Scholar
- (2016) Understanding customer experience throughout the customer journey. J. Marketing 80(6):69–96.Crossref, Google Scholar
- (2000) The economic consequences of increased disclosure. J. Accounting Res. 38:91–124.Crossref, Google Scholar
- (1992) Information disclosure strategy. California Management Rev. 34(4):9–32.Crossref, Google Scholar
- (2019) Threshold effects on backer motivations in reward-based crowdfunding. J. Management Inform. Systems 36(2):546–573.Crossref, Google Scholar
- (2019) Optimal design of free samples for digital products and services. J. Marketing Res. 56(3):419–438.Crossref, Google Scholar
- (2014) The IQ of the crowd: Understanding and improving information quality in structured user-generated content. Inform. Systems Res. 25(4):669–689.Link, Google Scholar
- (2013) Status Update: Celebrity, Publicity, and Branding in the Social Media Age (Yale University Press, New Haven, CT).Google Scholar
- (2002) Building brand community. J. Marketing 66(1):38–54.Crossref, Google Scholar
- (2020) How to track and improve your patron retention Patreon (blog) (June 25), https://blog.patreon.com/how-to-track-and-improve-patron-retention.Google Scholar
- (2021) When transparency fails: Bias and financial incentives in ridesharing platforms. Management Sci. 67(1):166–184.Link, Google Scholar
- (2019) Operational transparency on crowdfunding platforms: Effect on donations for emergency response. Production Oper. Management 28(7):1773–1791.Crossref, Google Scholar
- (2001) Building better theory: Time and the specification of when things happen. Acad. Management Rev. 26(4):530–547.Crossref, Google Scholar
- (2013) How a firm’s competitive environment and digital strategy posture influence digital business strategy. MIS Quart. 37(2):511–536.Crossref, Google Scholar
- (2015) Information disclosure and the diffusion of information security attacks. Inform. Systems Res. 26(3):565–584.Link, Google Scholar
- (2014) The dynamics of crowdfunding: An exploratory study. J. Bus. Venturing 29(1):1–16.Crossref, Google Scholar
- (2015) Wisdom or madness? Comparing crowds with expert evaluation in funding the arts. Management Sci. 62(6):1533–1553.Link, Google Scholar
- (2018) Effect of “following” on contributions to open source communities. J. Management Inform. Systems 35(4):1188–1217.Crossref, Google Scholar
- (2015) Brand authenticity: An integrative framework and measurement scale. J. Consumer Psych. 25(2):200–218.Crossref, Google Scholar
- (2014) Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders. Psych. Marketing 31(8):576–590.Crossref, Google Scholar
- (2001) Brand community. J. Consumer Res. 27(4):412–432.Crossref, Google Scholar
- (2001) Measuring market power in the ready-to-eat cereal industry. Econometrica 69(2):307–342.Crossref, Google Scholar
- (2014) Economics of free under perpetual licensing: Implications for the software industry. Inform. Systems Res. 25(1):173–199.Link, Google Scholar
- (2013) Content or community? A digital business strategy for content providers in the social age. MIS Quart. 37(2):591–616.Crossref, Google Scholar
- (2016) Free versus for-a-fee: The impact of a paywall on the pattern and effectiveness of word-of-mouth via social media. MIS Quart. 40(1):31–56.Crossref, Google Scholar
- (2017) The paradoxes of self-branding: An analysis of consultants’ professional web pages. Work Occupations 44(3):243–267.Crossref, Google Scholar
- (2014) GloVe: Global vectors for word representation. Proc. 2014 Conf. Empirical Methods Natural Language Processing (Association for Computational Linguistics, Stroudsburg, PA), 1532–1543.Google Scholar
- (2019) To whom are you true? Audience perceptions of authenticity in nascent crowdfunding ventures. Organ. Sci. 30(4):781–802.Link, Google Scholar
- (2019) Netflix has unparalleled customer retention. Can Disney or Apple shake it? Bloomberg Second Measure (September 18), https://secondmeasure.com/datapoints/netflix-disney-plus-apple-customer-retention/.Google Scholar
- (2009) A note on the theme of too many instruments. Oxford Bull. Econom. Statist. 71(1):135–158.Crossref, Google Scholar
- (2019) Making a creative marketing plan that works. Patreon (blog) (January 9), https://blog.patreon.com/create-marketing-plan).Google Scholar
- (2003) We are what we post? Self-presentation in personal web space. J. Consumer Res. 30(3):385–404.Crossref, Google Scholar
- (2017) The importance of building a brand as a creative entrepreneur. Patreon (blog) (February 27), https://blog.patreon.com/building-a-brand.Google Scholar
- (2016) Detecting fraudulent behavior on crowdfunding platforms: The role of linguistic and content-based cues in static and dynamic contexts. J. Management Inform. Systems 33(2):421–455.Crossref, Google Scholar
- (2021) Pay attention, please! Person brand building in organized online attention economies. J. Acad. Marketing Sci. 49(2):258–279.Crossref, Google Scholar
- (2013) Ad revenue and content commercialization: Evidence from blogs. Management Sci. 59(10):2314–2331.Link, Google Scholar
- (2020) An empirical analysis of seller advertising strategies in an online marketplace. Inform. Systems Res. 31(1):37–56.Link, Google Scholar
- (2020) Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. J. Marketing 84(2):24–46.Crossref, Google Scholar
- (2006) Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. J. Marketing 70(3):104–119.Crossref, Google Scholar
- (2017) Market mechanisms in online peer-to-peer lending. Management Sci. 63(12):4236–4257.Link, Google Scholar
- (2021) “Between a regular person and a brand”: Managing the contradictions of the authentic self-brand. Sociol. Quart. 62(1):143–160.Crossref, Google Scholar
- (2019) Understanding user-generated content and customer engagement on Facebook business pages. Inform. Systems Res. 30(3):839–855.Link, Google Scholar

