Learning When Reading: Evidence from an Online Mobile Reading Platform
Published Online:11 Sep 2025https://doi.org/10.1287/isre.2022.0465
References
- (2014) Word of mouth and interpersonal communication: A review and directions for future research. J. Consumer Psych. 24(4):586–607.Crossref, Google Scholar
- (2013) “Run for it!”: Viewers’ participatory responses to film narratives. Psych. Aesthetics Creativity Arts 7(4):409.Crossref, Google Scholar
- (2014) EBK-means: A clustering technique based on elbow method and k-means in WSN. Internat. J. Comput. Appl. 105(9):0975–8887.Google Scholar
- (2008) Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Sci. 54(3):477–491.Link, Google Scholar
- (2004) The impact of online recommendations and consumer feedback on sales. Proc. ICIS 2004, vol. 58.Google Scholar
- (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
- (2013) Learning models: An assessment of progress, challenges, and new developments. Marketing Sci. 32(6):913–938.Link, Google Scholar
- (2019) When seeing helps believing: The interactive effects of previews and reviews on e-book purchases. Inform. Systems Res. 30(4):1164–1183.Link, Google Scholar
- (2005) Optimal Statistical Decisions, vol. 82 (John Wiley & Sons, Hoboken, NJ).Google Scholar
- (2008) Do online reviews matter?—An empirical investigation of panel data. Decision Support Systems 45(4):1007–1016.Crossref, Google Scholar
- (1987) Hybrid Monte Carlo. Phys. Lett. B. 195(2):216–222.Crossref, Google Scholar
- (2010) Bye-bye bundles: The unbundling of music in digital channels. J. Marketing 74(3):107–123.Crossref, Google Scholar
- (1996) Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. 15(1):1–20.Link, Google Scholar
- (1998) Brand equity as a signaling phenomenon. J. Consumer Psych. 7(2):131–157.Crossref, Google Scholar
- (2014) Optimal per-use rentals and sales of durable products and their distinct roles in price discrimination. Production Oper. Management 23(3):393–404.Crossref, Google Scholar
- (2014) Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales. Decision Support Systems 57:42–53.Crossref, Google Scholar
- (2005) Services as experience goods: An empirical examination of consumer learning in automobile insurance. Amer. Econom. Rev. 95(5):1444–1463.Crossref, Google Scholar
- (2000) No pain, no gain: A critical review of the literature on signaling unobservable product quality. J. Marketing 64(2):66–79.Crossref, Google Scholar
- (2022) Product selling vs. pay-per-use service: A strategic analysis of competing business models. Management Sci. 68(7):4964–4982.Link, Google Scholar
- (2000) The limited capacity model of mediated message processing. J. Comm. 50(1):46–70.Crossref, Google Scholar
- (2021) Reviewing before reading? An empirical investigation of book-consumption patterns and their effects on reviews and sales. Inform. Systems Res. 32(4):1368–1389.Link, Google Scholar
- (2019) Optimal design of free samples for digital products and services. J. Marketing Res. 56(3):419–438.Crossref, Google Scholar
- (2021) Happiness begets money: Emotion and engagement in live streaming. J. Marketing Res. 58(3):417–438.Crossref, Google Scholar
- (2013) Attention, Arousal and the Orientation Reaction: International Series of Monographs in Experimental Psychology, vol. 3 (Elsevier).Google Scholar
- (1984) Introduction strategy for new products with positive and negative word-of-mouth. Management Sci. 30(12):1389–1404.Link, Google Scholar
- (1974) The measurement of urban travel demand. J. Public Econom. 3(4):303–328.Crossref, Google Scholar
- (1985) A multiattribute model of consumer choice during product learning. Marketing Sci. 4(1):41–61.Link, Google Scholar
- (2013) Efficient estimation of word representations in vector space. Preprint, submitted January 16, https://arxiv.org/abs/1301.3781.Google Scholar
- (1978) On the pooling of time series and cross section data. Econometrica 46(1):69–85.Crossref, Google Scholar
- (1970) Information and consumer behavior. J. Political Econom. 78(2):311–329.Crossref, Google Scholar
- (2017) The dynamic interplay between recorded music and live concerts: The role of piracy, unbundling, and artist characteristics. J. Marketing 81(4):67–87.Crossref, Google Scholar
- (2007) The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. Internat. J. Electronic Commerce 11(4):125–148.Crossref, Google Scholar
- (2016) The emotional arcs of stories are dominated by six basic shapes. EPJ Data Sci. 5(1):1–12.Crossref, Google Scholar
- (1988) Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Sci. 34(2):167–185.Link, Google Scholar
- (2011) The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management 32(6):1310–1323.Crossref, Google Scholar
- (2002) Strategic bundling of products and prices: A new synthesis for marketing. J. Marketing 66(1):55–72.Crossref, Google Scholar
- (2009) Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management 30(1):123–127.Crossref, Google Scholar
- (2015) The economic value of online reviews. Marketing Sci. 34(5):739–754.Link, Google Scholar
- (2014) Feeling blue? Go online: An empirical study of social support among patients. Inform. Systems Res. 25(4):690–709.Link, Google Scholar
- (2020) Frontiers: In-consumption social listening with moment-to-moment unstructured data: The case of movie appreciation and live comments. Marketing Sci. 39(2):285–295.Link, Google Scholar
- (2013) Modeling consumer learning from online product reviews. Marketing Sci. 32(1):153–169.Link, Google Scholar

