The Creation of Immersive Experiences in Transcultural Entertainment: An Action Design Process Focused on Neural Rendering

Published Online:https://doi.org/10.1287/isre.2024.1079

References

  • Abbasi A, Parsons J, Pant G, Sheng ORL, Sarker S (2024) Pathways for design research on artificial intelligence. Inform. Systems Res. 35(2):441–459.LinkGoogle Scholar
  • Alavi M, Leidner DE, Mousavi R (2024) A knowledge management perspective of generative artificial intelligence. J. Assoc. Inform. Systems 25(1):1–12.Google Scholar
  • Ampere Analysis (2021) Appetite for international content growing fastest in English speaking markets. Accessed January 8, 2024, https://www.ampereanalysis.com/press/release/dl/appetite-for-international-content-growing-fastest-in-english-speaking-markets.Google Scholar
  • Asatiani A, Malo P, Nagbøl PR, Penttinen E, Rinta-Kahila T, Salovaara A (2021) Sociotechnical envelopment of artificial intelligence: An approach to organizational deployment of inscrutable artificial intelligence systems. J. Assoc. Inform. Systems 22(2):325–352.Google Scholar
  • Atkin DJ, Hunt DS, Lin CA (2015) Diffusion theory in the new media environment: Toward an integrated technology adoption model. Mass Comm. Soc. 18(5):623–650.CrossrefGoogle Scholar
  • Baños R (2021) Creating credible and natural-sounding dialogue in dubbing: Can it be taught? Interpreter Translator Trainer 15(1):13–33.CrossrefGoogle Scholar
  • Baskerville R, Baiyere A, Gregor S, Hevner A, Rossi M (2018) Design science research contributions: Finding a balance between artifact and theory. J. Assoc. Inform. Systems 19(5):358–376.Google Scholar
  • Berente N, Gu B, Recker J, Santhanam R (2021) Managing artificial intelligence. MIS Quart. 45(3):1433–1450.CrossrefGoogle Scholar
  • Biocca F, Harms C, Burgoon JK (2003) Toward a more robust theory and measure of social presence: Review and suggested criteria. Presence Teleoperators Virtual Environments 12(5):456–480.CrossrefGoogle Scholar
  • Brown B (2016) Cinematography: Theory and Practice: Image Making for Cinematographers and Directors (Routledge, New York).CrossrefGoogle Scholar
  • Business Research Insights (2024) Film dubbing market size, share, growth, and industry growth regional forecast to 2031. Report, India Film Dubbing Market.Google Scholar
  • Castillo A, Benitez J, Llorens J, Luo XR (2021) Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems 145:113516.CrossrefGoogle Scholar
  • Cemgil T, Ghaisas S, Dvijotham K, Gowal S, Kohli P (2020) The autoencoding variational autoencoder. Adv. Neural Inform. Processing Systems, vol. 33 (MIT Press, Cambridge, MA), 15077–15087.Google Scholar
  • Cole S (2017) AI-assisted fake porn is here and we’re all fucked. VICE Online (December 11), https://www.vice.com/en/article/gal-gadot-fake-ai-porn/.Google Scholar
  • Deng L, Turner DE, Gehling R, Prince B (2010) User experience, satisfaction, and continual usage intention of IT. Eur. J. Inform. Systems 19(1):60–75.CrossrefGoogle Scholar
  • Díaz‐Cintas J (1999) Dubbing or subtitling: The eternal dilemma. Perspectives Stud. Translatology 7(1):31–40.CrossrefGoogle Scholar
  • Du W (2018) Exchanging faces, matching voices: Dubbing foreign films in China. J. Chinese Cinemas 12(3):285–299.CrossrefGoogle Scholar
  • Faraj S, Pachidi S, Sayegh K (2018) Working and organizing in the age of the learning algorithm. Inform. Organ. 28(1):62–70.CrossrefGoogle Scholar
  • Felton WM, Jackson RE (2022) Presence: A review. Internat. J. HCI 38(1):1–18.Google Scholar
  • Fernandes F (2023) Mapped: The most popular video streaming service by country. Visual Capitalist Online (February 26), https://www.visualcapitalist.com/cp/mapped-the-most-popular-video-streaming-service-by-country/.Google Scholar
  • Fink L, Neumann S (2007) Gaining agility through IT personnel capabilities: The mediating role of IT infrastructure capabilities. J. Assoc. Inform. Systems 8(8):440–462.Google Scholar
  • Garrido P, Valgaerts L, Sarmadi H, Steiner I, Varanasi K, Perez P, Theobalt C (2015) Vdub: Modifying face video of actors for plausible visual alignment to a dubbed audio track. Comput. Graphics Forum 34(2):193–204.CrossrefGoogle Scholar
  • Gebauer J, Shaw MJ, Gribbins ML (2010) Task-technology fit for mobile information systems. J. Inform. Tech. 25(3):259–272.CrossrefGoogle Scholar
  • Gioia DA, Price KN, Hamilton AL, Thomas JB (2010) Forging an identity: An insider-outsider study of processes involved in the formation of organizational identity. Admin. Sci. Quart. 55(1):1–46.CrossrefGoogle Scholar
  • Greenberg J, Mollick E (2016) Activist choice homophily and the crowdfunding of female founders. Admin. Sci. Quart. 62(2):341–374.CrossrefGoogle Scholar
  • Gregor S, Chandra Kruse L, Seidel S (2020) Research perspectives: The anatomy of a design principle. J. Assoc. Inform. Systems 21(6):1622–1652.Google Scholar
  • Hamari J, Sjöblom M (2017) What is eSports and why do people watch it? Internet Res. 27(2):211–232.CrossrefGoogle Scholar
  • Heiss C (2004) Dubbing multilingual films: A new challenge? Meta 49(1):208–220.CrossrefGoogle Scholar
  • Hevner AR, March ST, Park J, Ram S (2004) Design science in information systems research. MIS Quart. 28(1):75–105.CrossrefGoogle Scholar
  • Huang T-L, Liao S-L (2017) Creating e-shopping multisensory flow experience through augmented-reality interactive technology. Internet Res. 27(2):449–475.CrossrefGoogle Scholar
  • Jahn K, Oschinsky FM, Kordyaka B, Machulska A, Eiler TJ, Gruenewald A, Klucken T, Brueck R, Gethmann CF, Niehaves B (2022) Design elements in immersive virtual reality: The impact of object presence on health-related outcomes. Internet Res. 32(7):376–401.CrossrefGoogle Scholar
  • Jin W, Sun Y, Wang N, Zhang X (2017) Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement. Internet Res. 27(2):408–427.CrossrefGoogle Scholar
  • Jones D, Smith K (2005) Middle‐Earth meets New Zealand: Authenticity and location in the making of The Lord of the Rings. J. Management Stud. 42(5):923–945.CrossrefGoogle Scholar
  • Kammerlander RK, Pereira A, Alexanderson S (2021) Using virtual reality to support acting in motion capture with differently scaled characters. Proc. 2021 IEEE Virtual Reality and 3D User Interfaces Conf. (VR), (IEEE Computer Society, Lisboa, Portugal), 402–410.Google Scholar
  • Karniouchina EV, Carson SJ, Theokary C, Rice L, Reilly S (2023) Women and minority film directors in Hollywood: Performance implications of product development and distribution biases. J. Marketing Res. 60(1):25–51.CrossrefGoogle Scholar
  • Kim H, Garrido P, Tewari A, Xu W, Thies J, Niessner M, Pérez P, Richardt C, Zollhöfer M, Theobalt C (2018) Deep video portraits. ACM Trans. Graphics 37(4):1–14.CrossrefGoogle Scholar
  • Klein HK, Myers MD (1999) A set of principles for conducting and evaluating interpretive field studies in information systems. MIS Quart. 23(1):67–94.CrossrefGoogle Scholar
  • Kock N (2005) Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Trans. Professional Comm. 48(2):117–130.CrossrefGoogle Scholar
  • Korshunova I, Shi W, Dambre J, Theis L (2017) Fast face-swap using convolutional neural networks. Proc. IEEE Internat. Conf. Comput. Vision (ICCV 2017), (IEEE Computer Society, Venice, Italy), 3697–3705.Google Scholar
  • Kumar A, Hosanagar K (2019) Measuring the value of recommendation links on product demand. Inform. Systems Res. 30(3):819–838.LinkGoogle Scholar
  • Larsen KR, Lukyanenko R, Mueller RM, Storey VC, Parsons J, VanderMeer D, Hovorka DS (2025) Validity in design science. MIS Quart. 49(4):1–31.CrossrefGoogle Scholar
  • Lee AS, Baskerville RL (2003) Generalizing generalizability in information systems research. Inform. Systems Res. 14(3):221–243.LinkGoogle Scholar
  • Lee Y, Chen AN (2011) Usability design and psychological ownership of a virtual world. J. Management Inform. Systems 28(3):269–308.CrossrefGoogle Scholar
  • Lee AS, Thomas M, Baskerville RL (2015a) Going back to basics in design science: From the information technology artifact to the information systems artifact. Inform. Systems J. 25(1):5–21.CrossrefGoogle Scholar
  • Lee H, Jung TH, Tom Dieck MC, Chung N (2020) Experiencing immersive virtual reality in museums. Inform. Management 57(5):103229.CrossrefGoogle Scholar
  • Lee O-K, Sambamurthy V, Lim KH, Wei KK (2015b) How does IT ambidexterity impact organizational agility? Inform. Systems Res. 26(2):398–417.LinkGoogle Scholar
  • Liu D, Santhanam R, Webster J (2017) Toward meaningful engagement: A framework for design and research of gamified information systems. MIS Quart. 41(4):1011–1034.CrossrefGoogle Scholar
  • Lukyanenko R, Parsons J (2020) Research perspectives: Design theory indeterminacy: What is it, how can it be reduced, and why did the polar bear drown? J. Assoc. Inform. Systems 21(5):1343–1369.Google Scholar
  • Mantovani G, Riva G (1999) “Real” presence: How different ontologies generate different criteria for presence, telepresence, and virtual presence. Presence 8(5):540–550.CrossrefGoogle Scholar
  • Mattheyses W, Latacz L, Verhelst W (2013) Comprehensive many-to-many phoneme-to-viseme mapping and its application for concatenative visual speech synthesis. Speech Comm. 55(7–8):857–876.CrossrefGoogle Scholar
  • Mera M (1999) Read my lips: Re-evaluating subtitling and dubbing in Europe. Links Lett. (6):73–85.Google Scholar
  • Mirkovski K, Gaskin JE, Hull DM, Lowry PB (2019) Visual storytelling for improving the comprehension and utility in disseminating information systems research: Evidence from a quasi‐experiment. Inform. Systems J. 29(6):1153–1177.CrossrefGoogle Scholar
  • Myers MD, Newman M (2007) The qualitative interview in IS research: Examining the craft. Inform. Organ. 17(1):2–26.CrossrefGoogle Scholar
  • Nagano K, Seo J, Xing J, Wei L, Li Z, Saito S, Agarwal A, Fursund J, Li H, Roberts R (2018) paGAN: Real-time avatars using dynamic textures. ACM Trans. Graphics 37(6):1–12.CrossrefGoogle Scholar
  • Nambisan S, Lyytinen K, Majchrzak A, Song M (2017) Digital innovation management: Reinventing innovation management research in a digital world. MIS Quart. 41(1):223–238.CrossrefGoogle Scholar
  • Naruniec J, Helminger L, Schroers C, Weber RM (2020) High‐resolution neural face swapping for visual effects. Comput. Graphics Forum 39(4):173–184.CrossrefGoogle Scholar
  • Nelson TA (1986) Through a shifting lens: Realist film aesthetics. Film Criticism 11(1/2):133–143.Google Scholar
  • Nichols B (2008) Documentary reenactment and the fantasmatic subject. Critical Inquiry 35(1):72–89.CrossrefGoogle Scholar
  • Nilsson N, Nordahl R, Serafin S (2016) Immersion revisited: A review of existing definitions of immersion and their relation to different theories of presence. Human Tech. 12(2):108–134.CrossrefGoogle Scholar
  • Nishant R, Schneckenberg D, Ravishankar M (2024) The formal rationality of artificial intelligence-based algorithms and the problem of bias. J. Inform. Tech. 39(1):19–40.CrossrefGoogle Scholar
  • Nosrati F, Detlor B (2022) The power of stories for impression management: Evidence from a city cultural digital storytelling initiative. Inform. Tech. People 35(4):1410–1427.CrossrefGoogle Scholar
  • Orlikowski WJ, Iacono CS (2001) Desperately seeking the “IT” in IT research: A call to theorizing the IT artifact. Inform. Systems Res. 12(2):121–134.LinkGoogle Scholar
  • Padmanabhan B, Fang X, Sahoo N, Burton-Jones A (2022) Machine learning in information systems research. MIS Quart. 46(1):iii–xviii.CrossrefGoogle Scholar
  • Pan SL, Tan B (2011) Demystifying case research: A structured–pragmatic–situational (SPS) approach to conducting case studies. Inform. Organ. 21(3):161–176.CrossrefGoogle Scholar
  • Panteli N (2004) Discursive articulations of presence in virtual organizing. Inform. Organ. 14(1):59–81.CrossrefGoogle Scholar
  • Papagiannidis S, Pantano E, See-To EW, Dennis C, Bourlakis M (2017) To immerse or not? Experimenting with two virtual retail environments. Inform. Tech. People 30(1):163–188.CrossrefGoogle Scholar
  • Perego E, Del Missier F, Stragà M (2018) Dubbing vs. subtitling: Complexity matters. Target 30(1):137–157.CrossrefGoogle Scholar
  • Piramuthu S, Doss R (2017) On sensor-based solutions for simultaneous presence of multiple RFID tags. Decision Support Systems 95:102–109.CrossrefGoogle Scholar
  • Ritchie J, Lewis J, McNaughton Nicholls C, Ormston R (2014) Qualitative Research Practice: A Guide for Social Science Students and Researchers, 2nd ed. (SAGE Publications, Los Angeles).Google Scholar
  • Riva G, Waterworth JA, Waterworth EL (2004) The layers of presence: A bio-cultural approach to understanding presence in natural and mediated environments. Cyberpsychology Behav. 7(4):402–416.CrossrefGoogle Scholar
  • Sacau A, Laarni J, Hartmann T (2008) Influence of individual factors on presence. Comput. Human Behav. 24(5):2255–2273.CrossrefGoogle Scholar
  • Santhanam R, De L, Shen W-CM (2016) Research note: Gamification of technology-mediated training: Not all competitions are the same. Inform. Systems Res. 27(2):453–465.LinkGoogle Scholar
  • Sarker S, Chatterjee S, Xiao X, Elbanna A (2019) The sociotechnical axis of cohesion for the IS discipline: Its historical legacy and its continued relevance. MIS Quart. 43(3):695–720.CrossrefGoogle Scholar
  • Schultze U (2010) Embodiment and presence in virtual worlds: A review. J. Inform. Tech. 25(4):434–449.CrossrefGoogle Scholar
  • Schultze U, Brooks JAM (2019) An interactional view of social presence: Making the virtual other “real”. Inform. Systems J. 29(3):707–737.CrossrefGoogle Scholar
  • Schultze U, Orlikowski WJ (2010) Research commentary-virtual worlds: A performative perspective on globally distributed, immersive work. Inform. Systems Res. 21(4):810–821.LinkGoogle Scholar
  • Seidel S, Chandra Kruse L, Székely N, Gau M, Stieger D (2018) Design principles for sensemaking support systems in environmental sustainability transformations. Eur. J. Inform. Systems 27(2):221–247.CrossrefGoogle Scholar
  • Sein MK, Henfridsson O, Purao S, Rossi M, Lindgren R (2011) Action design research. MIS Quart. 35(1):37–56.CrossrefGoogle Scholar
  • Seymour M (2021) Deep neural rendering comes of age. fxguide Online (December 16), https://www.fxguide.com/quicktakes/deep-neural-rendering-comes-of-age/.Google Scholar
  • Seymour M (2022) The neural rendering of The Champion. fxguide Online (April 11), https://www.fxguide.com/fxfeatured/the-neural-rendering-of-the-champion/.Google Scholar
  • Seymour M, Riemer K, Yuan L, Dennis AR (2023) Beyond deep fakes. Comm. ACM 66(10):56–67.CrossrefGoogle Scholar
  • Shymko Y, Roulet TJ (2017) When does Medici hurt da Vinci? Mitigating the signaling effect of extraneous stakeholder relationships in the field of cultural production. Acad. Management J. 60(4):1307–1338.CrossrefGoogle Scholar
  • Slater M (2018) Immersion and the illusion of presence in virtual reality. British J. Psych. 109(3):431–433.CrossrefGoogle Scholar
  • Spil TA, Romijnders V, Sundaram D, Wickramasinghe N, Kijl B (2021) Are serious games too serious? Diffusion of wearable technologies and the creation of a diffusion of serious games model. Internat. J. Inform. Management 58:102202.CrossrefGoogle Scholar
  • Subramaniam N, Nandhakumar J, Baptista J (2013) Exploring social network interactions in enterprise systems: The role of virtual co‐presence. Inform. Systems J. 23(6):475–499.CrossrefGoogle Scholar
  • Tewari A, Fried O, Thies J, Sitzmann V, Lombardi S, Sunkavalli K, Martin‐Brualla R, Simon T, Saragih J, Nieβner M (2020) State of the art on neural rendering. Comput. Graphics Forum 39(2):701–727.CrossrefGoogle Scholar
  • Tewari A, Thies J, Mildenhall B, Srinivasan P, Tretschk E, Yifan W, Lassner C, Sitzmann V, Martin‐Brualla R, Lombardi S (2022) Advances in neural rendering. Comput. Graphics Forum 41(2):703–735.CrossrefGoogle Scholar
  • Thies J, Zollhofer M, Stamminger M, Theobalt C, Nieβner M (2016) Face2face: Real-time face capture and reenactment of RGB videos. Proc. IEEE Conf. Comput. Vision Pattern Recognition, 2387–2395.Google Scholar
  • Thomas MA, Li Y, Lee AS (2022) Generalizing the information systems artifact. Inform. Systems Res. 33(4):1452–1466.LinkGoogle Scholar
  • Thomson P (2020) Digital disguise: Welcome to Chechnya’s face veil is a game changer in identity protection. Internat. Documentary Assoc. (June 30), https://www.documentary.org/column/digital-disguise-welcome-chechnyas-face-veil-game-changer-identity-protection.Google Scholar
  • Utesheva A, Simpson JR, Cecez-Kecmanovic D (2016) Identity metamorphoses in digital disruption: A relational theory of identity. Eur. J. Inform. Systems 25(4):344–363.CrossrefGoogle Scholar
  • Venable J, Pries-Heje J, Baskerville R (2016) FEDS: A framework for evaluation in design science research. Eur. J. Inform. Systems 25(1):77–89.CrossrefGoogle Scholar
  • Venkatesh V, Thong JY, Xu X (2016) Unified theory of acceptance and use of technology: A synthesis and the road ahead. J. Assoc. Inform. Systems 17(5):328–376.Google Scholar
  • Wallacea L, Keilb M, Raic A (2004) Understanding software project risk: A cluster analysis. Inform. Management 42(1):115–125.CrossrefGoogle Scholar
  • Walsham G (2006) Doing interpretive research. Eur. J. Inform. Systems 15(3):320–330.CrossrefGoogle Scholar
  • Wang YS, Yeh CH, Wang YM, Tseng TH, Lin HH, Lin S, Xie MQ (2019) Investigating online consumers’ responses to product presentation modes: Does product type really matter? Internet Res. 29(6):1233–1255.CrossrefGoogle Scholar
  • Webster A (2023) Actors say Hollywood studios want their AI replicas-for free, forever. The Verge (July 14), https://www.theverge.com/2023/7/13/23794224/sag-aftra-actors-strike-ai-image-rights.Google Scholar
  • Yang L, Su G, Yuan H (2012) Design principles of integrated information platform for emergency responses: The case of 2008 Beijing Olympic Games. Inform. Systems Res. 23(3):761–786.LinkGoogle Scholar
  • Zaitsev A, Mankinen S (2022) Designing financial education applications for development: Applying action design research in Cambodian countryside. Eur. J. Inform. Systems 31(1):91–111.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.