Comments on “Models and Managers: The Concept of a Decision Calculus”
Published Online:1 Dec 2004https://doi.org/10.1287/mnsc.1040.0310
References
- An implemented system for improving promotion productivity using store scanner data. Marketing Sci. (1993) 12(3):248–269Link, Google Scholar
- DIRECTV: Forecasting diffusion of a new technology prior to product launch. Interfaces (2001) 31(3, Part 2):S82–S93Link, Google Scholar
- . Commercial use of UPC scanner data: Industry and academic perspectives. Marketing Sci. (1999) 18(3):247–273Link, Google Scholar
- From decision support to decision automation: A 2020 vision. Marketing Lett. (1998) 9(3):235–246Crossref, Google Scholar
- . Judment based marketing decision models: Problems and possible solutions. J. Marketing (1981) 45(Fall):13–23Crossref, Google Scholar
- Market Planning for New Industrial Products (1980) (John Wiley and Sons, New York) Google Scholar
- . Art and science of competitive bidding. Harvard Bus. Rev. (1965) 43(July–August):53–66Google Scholar
- . (2004) . Private communicationGoogle Scholar
- Evaluation of the effeciveness of a model based salesmen's planning system. Interfaces (1977) 8(November):97–106Link, Google Scholar
- A logit model of brand choice calibrated on scanner data. Marketing Sci. (1983) 2(3):203–238Link, Google Scholar
- Defensive marketing strategies. Marketing Sci. (1983) 2(4):319–360Link, Google Scholar
- Building models for marketing decisions: Past, present and future. Internat. J. Res. Marketing (2000) 17(2–3):105–126Crossref, Google Scholar
- . Modeled to bits: Decision models for the digital, networked economy. Internat. J. Res. Marketing (2000) 17(2–3):227–235Crossref, Google Scholar
- . Marketing Engineering: Computer Assisted Marketing Analysis and Planning (2004) Revised 2nd ed.(Prentice Hall, Upper Saddle River, NJ) Google Scholar
- Models and managers: The concept of a decision calculus. Management Sci. (1970) 16(8):B466–B485Link, Google Scholar
- BRANDAID: A marketing-mix model: Part 1: Structure; and Part 2: Implementation calibration, and case study. Oper. Res. (1975) 23(4):628–673Link, Google Scholar
- Decision support systems for marketing managers. J. Marketing (1979) 43(Summer):9–26Crossref, Google Scholar
- , Blatterg Robert C., Glazer Rashi, Little John D. C. Modeling market response in large customer panels. The Marketing Information Revolution (1994) (Harvard Business School Press, Boston, MA) Google Scholar
- A media planning calculus. Oper. Res. (1969) 17(1):1–35Link, Google Scholar
- Commentary on “Judgment Based Marketing Decision Models.”. J. Marketing (1981) 45(Fall 1981):24–29Crossref, Google Scholar
- , Lilien Gary, Pras Bernard, Laurent Gilles. Comment on Herman Simon: Marketing science's pilgrimage to the ivory tower. Research Traditions in Marketing (1994) (Kluwer)Google Scholar
- CALLPLAN: An interactive salesman's call planning system. Management Sci. (1971) 18(4 Part 2):25–40Link, Google Scholar
- Sales force sizing and deployment using a decision calculus model at Syntex Laboratories. Interfaces (1988) 18(1):5–20Link, Google Scholar
- , Montgomery David B., Wittink Dick R. The leverage impact of judgment-based marketing models. Market Measurement and Analysis. Proceedings of ORSA/TIMS Special Interest Conference March 1979 (1980) (Marketing Science Institute, Cambridge, MA) 551–573Google Scholar
- A multiple-product sales force allocation model. Management Sci. (1971) 18(4, Part 2):P3–P24Link, Google Scholar
- CoverStory—automated news finding. Interfaces (1990) 20(6):29–38Link, Google Scholar
- Pre-test market evaluation of new packaged goods: A model and measurement methodology. J. Marketing Res. (1978) 15(2):171–191Crossref, Google Scholar
- , Lilien Gary, Pras Bernard, Laurent Gilles. Marketing science's pilgrimage to the ivory tower. Res. Traditions in Marketing (1994) (Kluwer, Norwell, MA) Crossref, Google Scholar
- SPRINTER Mod III: A model for analysis of frequently purchased consumer goods. Oper. Res. (1970) 18(5):805–854Link, Google Scholar
- Prelaunch forecasting of new automobiles. Managment Sci. (1990) 36(4):401–421Link, Google Scholar
- . Integrated design in a service marketplace. Computer-Aided Design (2000) 32(2):97–107Crossref, Google Scholar
- . The success of Marketing Management Support Systems. Marketing Sci. (1999) 18(3):196–207Link, Google Scholar
- . Courtyard by Marriott: Designing a Hotel Facility with Consumer-based Marketing Models. Interfaces (1989) 19(1):25–47Link, Google Scholar

