Dynamic Catalog Mailing Policies

References

• Abe Naoki, Pednault Edwin, Wang Haixun, Zadrozny Bianca, Fan Wei, Apte Chid. Empirical comparison of various reinforcement learning strategies in sequential targeted marketing. Proc. 2002 IEEE Internat. Conf. on Data Mining (2002) (Japan IEEE Computer Society, Maebashi City, Japan) 3–10Crossref, Google Scholar
• Anderson Eric, Simester Duncan I. Does promotion depth affect long-run demand? Marketing Sci. (2004) 23(1):4–20Link, Google Scholar
• Banslaben John, Nash E. L. Predictive modeling. The Direct Marketing Handbook (1992) (McGraw-Hill, New York) 626–636Google Scholar
• Bellman Richard. Dynamic Programming (1957) (Princeton University Press, Princeton, NJ) Google Scholar
• Bertsekas Dimitri P.Dynamic Programming and Optimal Control (1995) (Athena Scientific, Belmont, MA) Google Scholar
• Bitran Gabriel R., Mondschien Susana V. Mailing decisions in the catalog sales industry. Management Sci. (1996) 42(9):1364–1381Link, Google Scholar
• Bult Jan Roelf, Wansbeek Tom. Optimal selection for direct mail. Marketing Sci. (1995) 14(4):378–394Link, Google Scholar
• Direct Marketing AssociationStatistical Fact Book (2001) 23rd ed.(Direct Marketing Association, New York) Google Scholar
• Duda Richard, Hart Peter, Stork David. Pattern Classification (2000) (Wiley-Interscience, New York) Google Scholar
• Elsner Ralf, Krafft Manfred, Huchzermeier Arnd. Optimizing Rhenania’s mail-order business through dynamic multilevel modeling (DMLM). Interfaces (2003) 33(1):50–66Abstract, Google Scholar
• Fiore Ann Marie, Yu Hong. Effects of imagery copy and product samples on responses toward the product. J. Interactive Marketing (2001) 15(2):36–46Crossref, Google Scholar
• Gönül Füsun, Shi Mengze. Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models. Management Sci. (1998) 44(9):1249–1262Link, Google Scholar
• Hess James D., Mayhew Glenn E. Modeling merchandise returns in direct marketing. J. Direct Marketing (1997) 11(2):20–35Crossref, Google Scholar
• Howard Ronald. Comments on the origin and application of Markov decision processes. Oper. Res. (2002) 50(1):100–102Link, Google Scholar
• Mannor Shie, Simester Duncan I., Sun Peng, Tsitsiklis John N. Bias and variance approximation in value function estimates. Management Sci. (2005) . ForthcomingGoogle Scholar
• Pednault Edwin, Abe Naoki, Zadrozny Bianca. Sequential cost-sensitive decision making with reinforcement learning. Proc. Eighth ACM SIGKDD Internat. Conf. on Knowledge Discovery and Data Mining (SIGKDD) (2002) Edmonton, Alberta, CanadaCrossref, Google Scholar
• Puterman M. L.Markov Decision Problems (1994) (Wiley, New York) Crossref, Google Scholar
• Rust John, Engle Robert F., McFadden Daniel. Structural estimation of Markov decision processes. Handbook of Econometrics (1994) Vol. 4The Netherlands(Elsevier Sciences)3081–3143Google Scholar
• Schoenbachler Denise D., Gordon Geoffrey L. Trust and customer willingness to provide information in database-driven relationship marketing. J. Interactive Marketing (2002) 16(3):2–16Crossref, Google Scholar