Optimal Dynamic Advertising Policy for New Products

Published Online:https://doi.org/10.1287/mnsc.1060.0585

References

  • Arrow K. J., Nerlov M. Optimal advertising policy under dynamic conditions. Economica (1962) 29(113):129–142Google Scholar
  • Bass F. M. A new product growth model for consumer durables. Management Sci. (1969) 15:215–227LinkGoogle Scholar
  • Bass F. M., Jain D. C., Krishnan T. V., Mahajan V., Muller E., Wind Y. Modeling the marketing-mix influence in new-product diffusion. New Product Diffusion Models (2000) (Springer, New York) 99–122Google Scholar
  • Bass F. M., Krishnan T. V., Jain D. C. Why the Bass model fits without decision variables. Marketing Sci. (1994) 13(Summer):203–223LinkGoogle Scholar
  • Dockner E., Jorgensen S. Optimal advertising policies for diffusion models of new product innovations in monopolistic situations. Management Sci. (1988) 34(1):119–130LinkGoogle Scholar
  • Dorfman R., Steiner P. O. Optimal advertising and optimal quality. Amer. Econom. Rev. (1954) 44:826–836Google Scholar
  • Gillette’s Launch of Sensor Harvard Business School Case Study 9-792-028. (1991) . Harvard University, Cambridge, MAGoogle Scholar
  • Hartl R. A simple proof of the monotonicity of the state trajectories in autonomous control problems. J. Econom. Theory (1987) 41:211–215CrossrefGoogle Scholar
  • Horsky D. A diffusion model incorporating product benefits, price, income and information. Marketing Sci. (1990) 9:342–385LinkGoogle Scholar
  • Horsky D., Simon L. S. Advertising and the diffusion of new products. Marketing Sci. (1983) 2:1–17LinkGoogle Scholar
  • Kamien M. I., Schwartz N. L.Dynamic Optimization: The Calculus of Variations and Optimal Control in Economics and Management (1991) 2nd ed.(Elsevier B.V., Amsterdam, The Netherlands) Google Scholar
  • Krishnan T. V., Bass F. M., Jain D. C. Optimal pricing strategy for new products. Management Sci. (1999) 45(12):1650–1663LinkGoogle Scholar
  • Robinson B., Lakhani C. Dynamic pricing models for new product planning. Management Sci. (1975) 10:1113–1122LinkGoogle Scholar
  • Sultan F., Farley J. U., Lehmann D. R. A meta-analysis of applications of diffusion models. J. Marketing Res. (1990) 27:70–77CrossrefGoogle Scholar
  • Teng J.-T., Thompson G. L. Oligopoly models for optimal advertising. Management Sci. (1983) 29(9):1087–1101LinkGoogle Scholar
  • Thompson G. L., Teng J.-T. Optimal pricing and advertising policies for new product oligopoly models. Marketing Sci. (1984) 3(Spring):148–168LinkGoogle Scholar
  • Vakratsas D., Feinberg F. M., Bass F. M., Kalyanaram G. The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds. Marketing Sci. (2004) 23(1):109–119LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.