Optimal Feature Advertising Design Under Competitive Clutter

Published Online:https://doi.org/10.1287/mnsc.1070.0732

References

  • Aitchinson J.Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (1999) (Prentice Hall, New York) Google Scholar
  • Allenby G. M., Ginter J. L. The effects of in-store display and feature advertising on consideration sets. Internat. J. Res. Marketing (1995) 12:67–80CrossrefGoogle Scholar
  • Bernardo J. M., Giron F. J., Bernardo J. M., Berger J. O., Dawid A. P., Smith A. F. M. Robust sequential prediction from nonrandom samples: The election night forecasting case. Bayesian Statistics (1992) 4(Oxford University Press, Oxford, UK) 61–77Google Scholar
  • Blattberg R. C., Neslin S. A.Sales Promotion, Concepts, Methods and Strategies (1990) (Prentice Hall, NJ) Google Scholar
  • Bronnenberg B. J., Vanhonacker W. R. Limited choice sets, local price response, and implied measures of price competition. J. Marketing Res. (1996) 33(May):163–173CrossrefGoogle Scholar
  • Burke R., Srull T. K. Competitive interference and consumer memory for advertising. J. Consumer Res. (1988) 15(June):55–68CrossrefGoogle Scholar
  • Duchowski A. T.Eye Tracking Methodology: Theory and Practice (2003) (Springer, New York) CrossrefGoogle Scholar
  • Duncan J., Humphreys G. W. Visual search and stimulus similarity. Psych. Rev. (1989) 96(3):433–458CrossrefGoogle Scholar
  • Duncan J., Humphreys G. W. Beyond the search surface: Visual search and attentional engagement. J. Experiment. Psych.: Human Perception Performance (1992) 18(2):578–588CrossrefGoogle Scholar
  • Findlay J. M., Gilchrist I. D.Active Vision: The Psychology of Looking and Seeing (2003) (Oxford University Press, Oxford, UK) CrossrefGoogle Scholar
  • Hanssens D. M., Weitz B. A. The effectiveness of industrial print advertisements across product categories. J. Marketing Res. (1980) 17(August):294–306CrossrefGoogle Scholar
  • Itti L., Itti L., Rees G., Tsotsos J. K. Models of bottom-up attention and saliency. Neurobiology of Attention (2005) (Elsevier Academic Press, Amsterdam, The Netherlands) 576–582CrossrefGoogle Scholar
  • Janiszewski C. The influence of display characteristics on visual exploratory search behavior. J. Consumer Res. (1998) 25(December):290–301CrossrefGoogle Scholar
  • Kaul A., Wittink D. R. Empirical generalizations about the impact of advertising on price sensitivity and price. Marketing Sci. (1995) 14(3):G151–G161LinkGoogle Scholar
  • Keller K. L. Memory and evaluation effects in competitive advertising environments. J. Consumer Res. (1991) 17(March):463–476CrossrefGoogle Scholar
  • Kent R. J., Allen C. T. Competitive interference effects in consumer memory for advertising: The role of brand familiarity. J. Marketing (1994) 58(3):97–105CrossrefGoogle Scholar
  • Koch C., Ullman S. Shifts in selective visual attention: Towards the underlying neural circuitry. Human Neurobiology (1985) 4:219–227Google Scholar
  • Krugman D. M., Fox R. J., Fischer P. M., Fletcher J. E. Do adolescents attend to warnings in cigarette advertising? An eye-tracking approach. J. Advertising Res. (1994) 34:39–52Google Scholar
  • LaBerge D.Attentional Processing: The Brain's Art of Mindfulness (1995) (Harvard University Press, Cambridge, MA) CrossrefGoogle Scholar
  • Levy M., Weitz B.Retailing Management (2004) 5th ed.(McGraw-Hill/Irwin, Boston, MA) Google Scholar
  • Lohse G. L. Consumer eye movement patterns on yellow page advertising. J. Advertising (1997) 26:61–73CrossrefGoogle Scholar
  • McGoldrick P. J.Retail Marketing (2002) 2nd ed.(McGraw-Hill, London, UK) Google Scholar
  • Mulhern F. J., Leone R. P. Retail promotional advertising: Do the number of deal items and size of deal discounts affect store performance. J. Bus. Res. (1990) 21:179–194CrossrefGoogle Scholar
  • Neuwirth R. Inserts outpace ROP as revenue sources. Editor Publisher (1998) 131(39):8–9Google Scholar
  • Pieters R., Warlop L. Visual attention during brand choice: The impact of time pressure and task motivation. Internat. J. Res. Marketing (1999) 16:1–17CrossrefGoogle Scholar
  • Pieters R., Wedel M. Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. J. Marketing (2004) 68(April):36–50CrossrefGoogle Scholar
  • Pieters R., Wedel M. Goal control of attention to advertising: The Yarbus implication. J. Consumer Res. (2007) 34(August):224–233CrossrefGoogle Scholar
  • Rayner K. Eye movements in reading and information processing: 20 years of research. Psych. Bull. (1998) 124(3):372–422CrossrefGoogle Scholar
  • Rizzolatti G., Riggio L., Sheliga B. M., Umiltà C., Moskovitch M.Attention and Performance (1994) (MIT Press, Cambridge, MA) 231–265Chapter 15Google Scholar
  • Rosbergen E., Pieters R., Wedel M. Visual attention to advertising: A segment-level analysis. J. Consumer Res. (1997) 24(December):305–314CrossrefGoogle Scholar
  • Rosenholtz R., Li Y., Mansfield J., Jin Z. Feature congestion: A measure of display clutter. Proc. SIGCHI Conf. Human Factors Comput. Systems (2005) (ACM Press, New York) 761–767Google Scholar
  • Rossi P. E., Allenby G. M. Bayesian statistics and marketing. Marketing Sci. (2003) 22(3):304–328LinkGoogle Scholar
  • Rossiter J., Percy L.Advertising Communications and Promotion Management (1997) 2nd ed.(McGraw-Hill, New York) Google Scholar
  • Russo J. E. Eye fixations can save the world: A critical evaluation and a comparison between eye fixations and other information processing methodologies. Advances Consumer Res. (1978) 21:561–570Google Scholar
  • Shannon C. E. A mathematical theory of communication. Bell System Tech. J. (1948) 27:379–423CrossrefGoogle Scholar
  • Treisman A. M., Gelade G. A feature-integration theory of attention. Cognitive Psych. (1980) 12:97–136CrossrefGoogle Scholar
  • Treistman J., Gregg J. P. Visual, verbal, and sales responses to print ads. J. Advertising Res. (1979) 19(4):41–47Google Scholar
  • Walters R. G., MacKenzie S. B. A structural equations analysis of the impact of price promotions on store performance. J. Marketing Res. (1988) 25(1):51–63CrossrefGoogle Scholar
  • Wedel M., Pieters R. Eye fixations on advertisements and memory for brands: A model and findings. Marketing Sci. (2000) 19(4):297–312LinkGoogle Scholar
  • Wolfe J. M., Itti L., Rees G., Tsotsos J. K. Guidance of visual search by preattentive attention. Neurobiology of Attention (2005) (Elsevier Academic Press, Amsterdam, The Netherlands) 101–104CrossrefGoogle Scholar
  • Yantis S., Monsell S., Driver J. Goal-directed and stimulus-driven determinants of attention control. Control of Cognitive Processes: Attention and Performance XVIII (2000) (MIT Press, Cambridge, MA) 73–103Google Scholar
  • Zhang J. An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising. Marketing Sci. (2006) 25(3):278–290LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.