On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects

Published Online:https://doi.org/10.1287/mnsc.1070.0749

References

  • Abramson C., Andrews R. L., Currim I. S., Jones M. Parameter bias from unobserved effects in the multinomial logit model of consumer choice. J. Marketing Res. (2000) 37(4):410–426CrossrefGoogle Scholar
  • Allenby G. M., Rossi P. E. Marketing models of consumer heterogeneity. J. Econometrics (1999) 89(1–2):57–78CrossrefGoogle Scholar
  • Allenby G. M., Arora N., Ginter J. L. On the heterogeneity of demand. J. Marketing Res. (1998) 35(3):384–389CrossrefGoogle Scholar
  • Andrews R. L., Manrai A. K. Simulation experiments in choice simplification: The effects of task and context on forecasting performance. J. Marketing Res. (1998) 35(2):198–209CrossrefGoogle Scholar
  • Andrews R. L., Ainslie A., Currim I. S. An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity. J. Marketing Res. (2002a) 39(4):479–487CrossrefGoogle Scholar
  • Andrews R. L., Ansari A., Currim I. S. Hierarchical Bayes versus finite mixture conjoint analysis models: A comparison of fit, prediction, and partworth recovery. J. Marketing Res. (2002b) 39(1):87–98CrossrefGoogle Scholar
  • Chiang J., Chib S., Narasimhan C. Markov chain Monte Carlo and models of consideration set and parameter heterogeneity. J. Econometrics (1999) 89(1–2):223–248CrossrefGoogle Scholar
  • Currim I. S., Meyer R. J., Le N. T. Disaggregate tree-structured modeling of consumer choice data. J. Marketing Res. (1988) 25(3):253–265CrossrefGoogle Scholar
  • DeSarbo W. S., Ansari A., Chintagunta P., Himmelberg C., Jedidi K., Johnson R., Kamakura W., Lenk P., Srinivasan K., Wedel M. Representing heterogeneity in consumer choice models. Marketing Lett. (1997) 8(3):335–348CrossrefGoogle Scholar
  • Gilbride T. J., Allenby G. M. A choice model with conjunctive, disjunctive, and compensatory screening rules. Marketing Sci. (2004) 23(3):391–406LinkGoogle Scholar
  • Gilbride T. J., Allenby G. M. Estimating heterogeneous EBA and economic screening rule choice models. Marketing Sci. (2006) 25(5):494–509LinkGoogle Scholar
  • Guadagni P., Little J. D. C. A logit model of brand choice calibrated on scanner data. Marketing Sci. (1983) 2(3):203–238LinkGoogle Scholar
  • Huber J., Train K. On the similarity of classical and Bayesian estimates of individual mean partworths. Marketing Lett. (2001) 12(3):259–269CrossrefGoogle Scholar
  • Keane M. P. Modeling heterogeneity and state dependence in consumer choice behavior. J. Bus. Econom. Statist. (1997) 15(3):310–327CrossrefGoogle Scholar
  • Mehta N., Rajiv S., Srinivasan K. Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84LinkGoogle Scholar
  • Newton M. A., Raftery A. E. Approximate Bayesian inference by the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B (1994) 56(1):3–48Google Scholar
  • Rossi P. E., Allenby G. M. Bayesian statistics and marketing. Marketing Sci. (2003) 22(3):304–328LinkGoogle Scholar
  • Seetharaman P. B. Probabilistic versus random utility models of state dependence: An empirical comparison. Internat. J. Res. Marketing (2003) 20(1):87–96CrossrefGoogle Scholar
  • Seetharaman P. B. Modeling multiple sources of state dependence in random utility models: A distributed lag approach. Marketing Sci. (2004) 23(2):263–271LinkGoogle Scholar
  • Seetharaman P. B., Ainslie A., Chintagunta P. Investigating household state dependence effects across categories. J. Marketing Res. (1999) 36(4):488–500CrossrefGoogle Scholar
  • Swait J. A non-compensatory choice model incorporating attribute cutoffs. Transportation Res. Part B (2001) 35(10):903–928CrossrefGoogle Scholar
  • Train K. E.Discrete Choice Methods with Simulation (2003) (Cambridge University Press, Cambridge, UK) CrossrefGoogle Scholar
  • Wedel M., Kamakura W., Arora N., Bemmaor A., Chiang J., Elrod T., Johnson R., Lenk P., Neslin S., Poulsen C. S. Discrete and continuous representations of unobserved heterogeneity in choice modeling. Marketing Lett. (1999) 10(3):219–232CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.