Privacy Regulation and Online Advertising
Published Online:29 Oct 2010https://doi.org/10.1287/mnsc.1100.1246
References
- Marketing Research (2004) 8th ed.(Wiley, New York) Google Scholar
- Conditioning prices on purchase history. Marketing Sci. (2005) 24(3):367–381Link, Google Scholar
- Adify Adify vertical gauge report. (2009) . Report, Adify, San Bruno, CAGoogle Scholar
- Interaction terms in logit and probit models. Econom. Lett. (2003) 80(1):123–129Crossref, Google Scholar
- Mostly Harmless Econometrics: An Empiricist's Companion (2009) (Princeton Press, Princeton, NJ) Crossref, Google Scholar
- The impact of targeting technology on advertising markets and media competition. Amer. Econom. Rev. (2010) 100(2):608–613Crossref, Google Scholar
- Internet privacy law: A comparison between the United States and the European union. Comput. Security (2004) 23(5):400–412Crossref, Google Scholar
- Predicting behavior from intention-to-buy measures: The parametric case. J. Marketing Res. (1995) 32(2):176–191Crossref, Google Scholar
- Targeting in advertising markets: Implications for offline vs. online media. (2010) . Cowles Foundation Discussion Paper 1758, Yale University, New Haven, CTGoogle Scholar
- Modeling the clickstream: Implications for web-based advertising efforts. Marketing Sci. (2003) 22(4):520–541Link, Google Scholar
- Problems with Phorm. (2008) . Technical report, University of Cambridge, Cambridge, UKGoogle Scholar
- Privacy bill nears introduction in house. (2010) . Technical report (January 28), eSecurity Planet, http://www.esecurityplanet.com/trends/article.php/3861396/Privacy-Bill-Nears-Introduction-in-House.htmGoogle Scholar
- The EU E-privacy directive: A monstrous attempt to starve the cookie monster? Internat. J. Law Inform. Tech. (2005) 13(1):70–97Crossref, Google Scholar
- Hamilton Consultants, Inc. Economic value of the advertising-supported Internet ecosystem. (2009) . (June 10), http://www.iab.net/media/file/Economic-Value-Report.pdfGoogle Scholar
- Make money surfing the web? The impact of Internet use on the earnings of U.S. workers. Amer. Sociol. Rev. (2008) 73(2):227–250Crossref, Google Scholar
- Internet advertising: Is anybody watching? J. Interactive Marketing (2003) 17(4):8–23Crossref, Google Scholar
- Repetitive advertising and the consumer. J. Advertising Res. (1974) 14(2):25–34Google Scholar
- The online advertising industry: Economics, evolution, and privacy. J. Econom. Perspect. (2009) 23(3):37–60Crossref, Google Scholar
- How to Conduct Surveys: A Step-by-Step Guide (2009) 4th ed.(Sage Publications, Thousand Oaks, CA) Google Scholar
- , Hendershott T. Behavior-based price discrimination and customer recognition. Economics and Information Systems: Handbooks in Information Systems (2006) 1(Elsevier, Amsterdam) 377–435Chap. 7Crossref, Google Scholar
- Beacons, bugs, and pixel tags: Do you comply with the FTC behavioral marketing principles and foreign law requirements? (2008) . IT Law Group, Palo Alto, CA. http://www.itlawgroup.com/index.php/resources/articles/132-marketing-and-sales?format=pdfGoogle Scholar
- Online display advertising: Targeting and obtrusiveness. Marketing Sci. (2011) . ForthcomingGoogle Scholar
- Privacy, property rights and efficiency: The economics of privacy as secrecy. Quant. Marketing Econom. (2006) 4(3):209–239Crossref, Google Scholar
- Results on the bias and inconsistency of ordinary least squares for the linear probability model. Econom. Lett. (2006) 90(3):321–327Crossref, Google Scholar
- , Hendershott T. The economics of privacy. Economics and Information Systems: Handbooks in Information Systems (2006) 1(Elsevier, Amsterdam) 471–497Chap. 9Crossref, Google Scholar
- IAB IAB Internet advertising revenue report: 2009 full-year results. (2010) . Technical report (April), IAB and Price Waterhouse Coopers. http://www.iab.net/media/file/IAB-Ad-Revenue-Full-Year-2009.pdfGoogle Scholar
- Datenschuetzer wollen Einsatz von Analytics verhindern. (2009) . Technical report (November 24), Zeit OnlineGoogle Scholar
- New bill on the way for online privacy. Washington Post (2009) September 8Google Scholar
- In defense of data: Information and the costs of privacy. (2009) . Working paper, Technology Policy Institute, Washington, DCGoogle Scholar
- Marketing Research: An Applied Orientation (2007) 5th ed.(Pearson Education Inc., Upper Saddle River, NJ) Crossref, Google Scholar
- The effect of banner advertising on Internet purchasing. J. Marketing Res. (2006) 43(1):98–108Crossref, Google Scholar
- Privacy protection and technology adoption: The case of electronic medical records. Management Sci. (2009) 55(7):1077–1093Link, Google Scholar
- Burst cookie survey: Consumers “don't understand, say maybe useful, but some delete anyhow”. Marketing Vox (2005) June 3). Technical reportGoogle Scholar
- Web bugs: A study of the presence and growth rate of web bugs on the Internet. (2001) . Technical report, Cyveillance Inc., Arlington, VAGoogle Scholar
- Retail advertising works! Measuring the effects of advertising on sales via a controlled experiment on Yahoo! (2009) . Working paper, Yahoo! Research, Sunnyvale, CA. http://research.yahoo.com/project/2616Google Scholar
- E-soft Inc. Web bug report. (2007) . Technical report, SecuritySpace, Ancaster, Ontario, CanadaGoogle Scholar
- Do data breach disclosure laws reduce identity theft? (2008) . Mimeo, Carnegie Mellon, PittsburghGoogle Scholar
- The right of privacy. Harvard Law Rev. (1989) 102(4):737–807Crossref, Google Scholar
- The Web bug FAQ. (1999) . Technical report, Electronic Frontier Foundation, Washington, DCGoogle Scholar
- Social networks, personalized advertising, and privacy controls. (2010) . Mimeo, Massachusetts Institute of Technology, CambridgeGoogle Scholar
- How advertising works: What do we really know? J. Marketing (1999) 63(1):26–43Crossref, Google Scholar
- Demystifying clickstream data: A European and U.S. perspective. Emory Internat. Law Rev. (2006) 20(2):563–590Google Scholar

