How Does the Variance of Product Ratings Matter?
Published Online:2 Dec 2011https://doi.org/10.1287/mnsc.1110.1458
References
- Stay out of my forum! Evaluating firm involvement in online ratings communities. (2006) Presentation, Workshop on Information Systems and Economics (WISC)December 9–10Northwestern University, Evanston, ILGoogle Scholar
- Dynamic pricing of new experience goods. J. Political Econom. (2006) 114(4):713–743Crossref, Google Scholar
- Buyer-initiated versus seller-initiated information revelation. Marketing Sci. (2008) 54(6):1104–1114Abstract, Google Scholar
- Optimal search for product information. (2011) . Working paper, Stanford University, Stanford, CA. http://ssrn.com/abstract=1720122Google Scholar
- Seller rating, price, and default in online auctions. J. Interactive Marketing (2004) 18(4):37–50Crossref, Google Scholar
- Consumer surplus in the digital economy: Estimating the value of increased product variety. Management Sci. (2003) 49(11):1580–1596Link, Google Scholar
- New, improved…and failed. (2010) . Forbes.com (March 24), http://www.msnbc.msn.com/id/36005036Google Scholar
- The influence of pre- and post-purchase service on prices in the online book market. J. Interactive Marketing (2004) 18(4):51–62Crossref, Google Scholar
- Third-party product review and firm marketing strategy. Marketing Sci. (2005) 24(2):218–240Link, Google Scholar
- Online consumer review: A new element of marketing communications mix. Management Sci. (2008) 54(3):477–491Link, Google Scholar
- The effect of word of mouth online: Online book reviews. J. Marketing Res. (2006) 43(3):345–354Crossref, Google Scholar
- The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Sci. (2010) 29(5):944–957Link, Google Scholar
- When online reviews meet hyperdifferentiation: A study of the craft beer industry. J. Management Inform. Systems (2006) 23(2):149–171Crossref, Google Scholar
- Strategic manipulation of internet opinion forums: Implications for consumers and firms. Management Sci. (2006) 52(10):1577–1593Link, Google Scholar
- Exploring the value of online product reviews in forecasting sales: The case of motion pictures. J. Interactive Marketing (2007) 21(4):23–45Crossref, Google Scholar
- Digital music set free: The flip side of DRM protection. (2010) . Working paper, The Fuqua School of Business, Duke University, Durham, NCGoogle Scholar
- Do online reviews matter?—An empirical investigation of panel data. Decision Support Systems (2008) 45(4):1007–1016Crossref, Google Scholar
- Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Sci. (2003) 22(3):329–354Link, Google Scholar
- The dynamics of online consumer reviews. (2006) Presentation, Workshop on Information Systems and Economics (WISE)December 9–10Northwestern University, Evanston, ILGoogle Scholar
- Using online conversations to study word-of-mouth communication. Marketing Sci. (2004) 23(4):545–560Link, Google Scholar
- The dynamics of online opinion. (2006) . Working paper, University of Maryland, College ParkGoogle Scholar
- Econometric Analysis (1999) 4th ed(Prentice Hall, Upper Saddle River, NJ) Google Scholar
- Consumers stockpiling and price competition in differentiated markets. J. Econom. Management Strategy (2007) 16(4):827–858Crossref, Google Scholar
- Stability in competition. Econom. J. (1929) 39(153):41–57Google Scholar
- The effects of incomplete information on the formation of attitudes toward behavioral alternatives. Econometrica (1988) 54(4):580–591Google Scholar
- An economic analysis of online product reviews and ratings. (2007) . Working paper, Tepper School of Business, Carnegie Mellon University, PittsburghCrossref, Google Scholar
- On the simple economics of advertising, marketing, and product design. Amer. Econom. Rev. (2006) 96(3):756–784Crossref, Google Scholar
- Prospect theory: An analysis of decision under risk. Econometrica (1979) 47(2):263–292Crossref, Google Scholar
- Majority of online shoppers check at least four reviews before buying. Online Media Daily (2008) February 19). http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=76727Google Scholar
- Pricing, frills, and customer ratings. Marketing Sci. (2010) 29(5):925–943Link, Google Scholar
- A new approach to consumer theory. J Political Econom. (1966) 74(2):132–157Crossref, Google Scholar
- Word of mouth for movies: Its dynamics and impact on box office revenue. J. Marketing (2006) 70(3):74–89Crossref, Google Scholar
- Choosing to be uncertain: Preferences for high variance experiences. (2007) . Working paper, Harvard Business School, BostonGoogle Scholar
- Promotional chat on the internet. Marketing Sci. (2006) 25(2):155–163Link, Google Scholar
- A model of multiattribute judgments under attribute uncertainty and informational constraint. J. Marketing Res. (1981) 18(4):428–441Crossref, Google Scholar
- Disclosing multiple product attributes. J. Econom. Management Strategy (2011) 20(1):195–224Crossref, Google Scholar
- Ad revenue and content commercialization: Evidence from blogs. (2011) . Working paper, Stanford University, Stanford, CAGoogle Scholar
- To belong or to be different? A large-scale experiment in a chinese social network. (2011) . Working paper, Stanford University, Stanford, CAGoogle Scholar
- Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus. J. Consumer Res. (1998) 25(1):38–51Crossref, Google Scholar
- Impact of social network structure on content propagation—A study using youtube data. (2010) . Working paper, Graduate School of Management, University of California, Davis, DavisGoogle Scholar
- . Tapping into the pulse of the market: Essays on marketing implications of information flows. (2006) . Ph.D. dissertation, MIT, Cambridge, MAGoogle Scholar
- Group size and incentives to contribute: A natural experiment at Chinese Wikipedia. Amer. Econom. Rev. (2011) 101(4):1601–1615Crossref, Google Scholar
- . Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. J. Marketing (2010) 74(2):133–148Crossref, Google Scholar

