Modeling Purchasing Behavior with Sudden “Death”: A Flexible Customer Lifetime Model
Published Online:2 Dec 2011https://doi.org/10.1287/mnsc.1110.1461
References
- “Counting your customers” one by one: A hierarchical Bayes extension to the Pareto/NBD model. Marketing Sci. (2009) 28(3):541–553Link, Google Scholar
- Handbook of Mathematical Functions (1972) (Dover Publications, New York) Google Scholar
- Customer lifetime value measurement. Management Sci. (2008) 54(1):100–112Link, Google Scholar
- “Counting your customers” the easy way: An alternative to the Pareto/NBD model. Marketing Sci. (2005) 24(2):275–284Link, Google Scholar
- Customer-base analysis in a discrete-time noncontractual setting. Marketing Sci. (2010) 29(6):1086–1108Link, Google Scholar
- On the nature of the function expressive of the law of human mortality, and on a new mode of determining the value of life contingencies. Philos. Trans. Roy. Soc. London (1825) 115:513–583Crossref, Google Scholar
- Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value. Marketing Sci. (2006) 25(3):260–277Link, Google Scholar
- Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach. J. Interactive Marketing (2006) 20(3/4):16–29Crossref, Google Scholar
- Continuous Univariate Distributions (1995) 22nd ed.(John Wiley & Sons, New York) Google Scholar
- Kundenbindung und Kundenwert (2002) (Physica-Verlag, Heidelberg, Germany) Google Scholar
- The results from the lifetime value and customer equity modeling competition. J. Interactive Marketing (2009) 23(3):272–275Crossref, Google Scholar
- On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. J. Marketing (2000) 64(4):17–35Crossref, Google Scholar
- The impact of customer relationship characteristics on profitable lifetime duration. J. Marketing (2003) 67(1):77–88Crossref, Google Scholar
- Counting your customers: Who are they and what will they do next? Management Sci. (1987) 33(1):1–24Link, Google Scholar
- Truncated extreme value model for pipeline reliability. Reliability Engrg. & System Safety (1989) 25(1):1–14Crossref, Google Scholar
- A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. Quant. Marketing Econom. (2009) 7(2):181–205Crossref, Google Scholar

