The Advertising Mix for a Search Good

References

• Abernethy AM, Butler DD. Advertising information: Services versus products. J. Retailing (1992) 68(4):398–419Google Scholar
• Abernethy AM, Franke GR. The information content of advertising: A meta-analysis. J. Advertising (1996) 25(2):1–17Crossref, Google Scholar
• Abernethy AM, Franke GR. FTC regulatory activity and the information content of advertising. J. Public Policy Marketing (1998) 17(2):239–256Crossref, Google Scholar
• Amaldoss W, He C. Direct-to-consumer advertising of prescription drugs: A strategic analysis. Marketing Sci. (2009) 28(3):472–487Link, Google Scholar
• Anand B, Shachar R. Advertising, the matchmaker. RAND J. Econom. (2011) 42(2):205–245Crossref, Google Scholar
• Anderson SP, Renault R. Efficiency and surplus bounds in cournot competition. J. Econom. Theory (2003) 113(2):253–264Crossref, Google Scholar
• Anderson SP, Renault R. Advertising content. Amer. Econom. Rev. (2006) 96(1):93–113Crossref, Google Scholar
• Anderson SP, de Palma A, Kreider B. Tax incidence in differentiated product oligopoly. J. Public Econom. (2001) 81(2):173–192Crossref, Google Scholar
• Bagwell K, Armstrong M, Porter R. The economic analysis of advertising. Handbook of Industrial Organization (2007) 3(North-Holland, Amsterdam) 1701–1824Google Scholar
• Bar-Isaac H, Caruana G, Cuñat V. Information gathering and marketing. J. Econom. Management Strategy (2010) 19(2):375–401Crossref, Google Scholar
• Board O. Competition and disclosure. J. Indust. Econom. (2009) 57(1):197–213Crossref, Google Scholar
• Butters GR. Equilibrium distributions of sales and advertising prices. Rev. Econom. Stud. (1977) 44(3):465–491Crossref, Google Scholar
• Christou C, Vettas N. On informative advertising and product differentiation. Internat. J. Indust. Organ. (2008) 26(1):611–629Crossref, Google Scholar
• Diamond PA. A model of price adjustment. J. Econom. Theory (1971) 3(2):156–168Crossref, Google Scholar
• Dranove D, Jin GZ. Quality disclosure and certification: Theory and practice. J. Econom. Literature (2010) 48(4):935–963Crossref, Google Scholar
• Erdem T, Keane M, Sun B. A dynamic model of brand choice when price and advertising signal product quality. Marketing Sci. (2008) 27(6):1111–1125Link, Google Scholar
• Farrell J, Grieson R. Voluntary disclosure: Robustness of the unraveling result and comments on its importance. Antitrust and Regulation (1986) (Heath-Lexington, Lexington, MA) 91–103Google Scholar
• Grossman S. The informational role of warranties and private disclosure about product quality. J. Law Econom. (1981) 24(3):461–483Crossref, Google Scholar
• Grossman G, Shapiro C. Informative advertising and differentiated products. Rev. Econom. Stud. (1984) 51(1):63–81Crossref, Google Scholar
• Guo L, Zhao Y. Voluntary quality disclosure and market interaction. Marketing Sci. (2009) 28(3):488–501Link, Google Scholar
• Iyer G, Soberman D, Villas-Boas JM. The targeting of advertising. Marketing Sci. (2005) 24(3):461–476Link, Google Scholar
• Kalra A, Li S. Signaling quality through specialization. Marketing Sci. (2008) 27(2):168–184Link, Google Scholar
• Kamenica E, Gentzkow M. Bayesian persuasion. Amer. Econom. Rev. (2011) 101(6):2590–2615Crossref, Google Scholar
• Kihlstrom R, Riordan M. Advertising as a signal. J. Political Econom. (1984) 92(3):427–450Crossref, Google Scholar
• Koessler F, Renault R. When does a firm disclose product information? (2011) . Mimeo, Universite de Cergy Pontoise, FranceGoogle Scholar
• Konishi H, Sandfort MT. Expanding demand through price advertisement. Internat. J. Indust. Organ. (2002) 20(7):965–994Crossref, Google Scholar
• Kuksov D, Villas-Boas JM. When more alternatives lead to less choice. Marketing Sci. (2010) 29(3):507–524Link, Google Scholar
• Madden CS, Caballero M, Matsukubo S. Analysis of information content in US and Japanese magazine advertising. J. Advertising (1986) 15(3):38–45Crossref, Google Scholar
• Matthews S, Postlewaite A. Quality testing and disclosure. RAND J. Econom. (1985) 16(3):328–340Crossref, Google Scholar
• Mayzlin D, Shin J. Uninformative advertising as an invitation to search. Marketing Sci. (2011) 30(4):666–685Link, Google Scholar
• Mehta N, Chen X, Narasimhan O. Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions. Marketing Sci. (2008) 27(3):334–355Link, Google Scholar
• Mehta N, Rajiv S, Srinivasan K. Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84Link, Google Scholar
• Meurer M, Stahl DO. Informative advertising and product match. Internat. J. Indust. Organ. (1994) 12(1):1–19Crossref, Google Scholar
• Milgrom P. Good news, bad news: Representation theorems and applications. Bell J. Econom. (1981) 12(2):380–391Crossref, Google Scholar
• Milgrom P. What the seller won't tell you: Persuasion and disclosure in markets. J. Econom. Perspect. (2008) 22(2):115–131Crossref, Google Scholar
• Milgrom P, Roberts J. Relying on the information of interested parties. RAND J. Econom. (1986a) 17(1):18–32Crossref, Google Scholar
• Milgrom P, Roberts J. Prices and advertising signals of product quality. J. Political Econom. (1986b) 94(4):796–821Crossref, Google Scholar
• Nelson P. Information and consumer behavior. J. Political Econom. (1970) 78(2):311–329Crossref, Google Scholar
• Nelson P. Advertising as information. J. Political Econom. (1974) 82(4):729–754Crossref, Google Scholar
• Resnik A, Stern BL. An analysis of information content in television advertising. J. Marketing (1977) 41(1):50–53Crossref, Google Scholar
• Rob R. Equilibrium price distribution. Rev. Econom. Stud. (1985) 52(3):487–504Crossref, Google Scholar
• Saak AE. The optimal private information in single unit monopoly. Econom. Lett. (2006) 91(2):276–282Crossref, Google Scholar
• Salop SC. Monopolistic competition with outside goods. Bell J. Econom. (1979) 10(1):141–156Crossref, Google Scholar
• Shapiro C. Advertising and welfare: Comment. Bell J. Econom. (1980) 11(2):749–752Crossref, Google Scholar
• Stahl Dale O. Oligopolistic pricing with sequential consumer search. Amer. Econom. Rev. (1989) 79(4):700–712Google Scholar
• Stahl Dale O. Oligopolistic pricing with heterogeneous consumer search. Internat. J. Indust. Organ. (1996) 14(2):243–268Crossref, Google Scholar
• Stern B, Krugman D, Resnik A. Information content in television advertising: A replication and extension. J. Advertising Res. (1991) 31(3):36–46Google Scholar
• Stiglitz JE. Equilibrium in product markets with imperfect information. Amer. Econom. Rev. (1979) 69(2):339–345Google Scholar
• Sun M. Disclosing multiple product attributes. J. Econom. Management Strategy (2010) 20(1):195–224Crossref, Google Scholar
• Weyl EG, Fabinger M. Pass-through as an economic tool. (2009) . Mimeo, Harvard University, Cambridge, MAGoogle Scholar
• Yee M, Dahan E, Hauser RJ, Orlin J. Greedoid-based noncompensatory inference. Marketing Sci. (2007) 26(4):532–549Link, Google Scholar
• Zhang J, Krishnamurthi L. Customizing promotions in online stores. Marketing Sci. (2004) 23(4):561–578Link, Google Scholar
• Zhao H. Raising awareness and signaling quality to uninformed consumers: A price-advertising model. Marketing Sci. (2000) 19(4):390–396Link, Google Scholar