Ad Revenue and Content Commercialization: Evidence from Blogs

References

• Altonji JG, Elder TE, Taber CR (2002) Selection on observed and unobserved variables: Assessing the effectiveness of Catholic schools. Working paper, Yale University, New Haven, CT.Google Scholar
• Altonji JG, Elder TE, Taber CR (2005) Selection on observed and unobserved variables: Assessing the effectiveness of Catholic schools. J. Political Econom. 113(1):151–184.Crossref, Google Scholar
• Anderson SP, Gabszewicz JJ (2006) The media and advertising: A tale of two-sided markets. Ginsburgh VA, Throsby D, eds. Handbook of the Economics of Art and Culture, Vol. 1, Chap. 18 (Elsevier B.V., Amsterdam), 568–614.Crossref, Google Scholar
• Bagdikian BH (2004) The New Media Monopoly (Beacon Press, Boston).Google Scholar
• Baker CE (1994) Advertising and a Democratic Press (Princeton University Press, Princeton, NJ).Google Scholar
• Beebe JH (1977) Institutional structure and program choices in television markets. Quart. J. Econom. 91(1):15–37.Crossref, Google Scholar
• Berry ST, Waldfogel J (2001) Do mergers increase product variety? Evidence from radio broadcasting. Quart. J. Econom. 116(3):1009–1025.Crossref, Google Scholar
• Bertrand M, Duflo E, Mullainathan S (2004) How much should we trust differences-in-differences estimates? Quart. J. Econom. 119(1):249–275.Crossref, Google Scholar
• Branco F, Sun M, Villas-Boas JM (2012a) Optimal search for product information. Management Sci. 58(11):2037–2056.Link, Google Scholar
• Branco F, Sun M, Villas-Boas JM (2012b) Too much information? Information gathering and search costs. Working paper, University of California, Berkeley, Berkeley.Google Scholar
• Brown KS, Cavazos RJ (2003) Empirical aspects of advertiser preferences and program content of network television. Media Bureau Staff Research Paper 2003-1, Federal Communications Commission, Washington, DC.Google Scholar
• Casadesus-Masanell R, Zhu F (2010) Strategies to fight ad-sponsored rivals. Management Sci. 56(9):1484–1499.Link, Google Scholar
• Casadesus-Masanell R, Zhu F (2013) Business model innovation and competitive imitation: The case of sponsor-based business models. Strategic Management J. 34(4):464–482.Crossref, Google Scholar
• Chen J, Fan M, Li M (2012) Advertising versus brokerage model for online trading platform. INFORMS Conf. Inform. Systems Tech. (CIST), Phoenix.Crossref, Google Scholar
• Chen J, Liu D, Whinston AB (2009) Auctioning keywords in online search. J. Marketing 73(4):125–141.Crossref, Google Scholar
• Cross DW (1994) Media Speak: How Television Makes Up Your Mind (Penguin Group, New York).Google Scholar
• Desai P, Purohit D, Vernik D (2010) Digital music set free: The flip side of DRM protection. Working paper, Duke University, Durham, NC.Google Scholar
• Dewan S, Ramaprasad J (2012) Music blogging, online sampling, and the long tail. Inform. Systems Res. 23(3, part 2 of 2):1056–1067.Link, Google Scholar
• DiPrete TA, Gangl M (2004) Assessing bias in the estimation of causal effects: Rosenbaum bounds on matching estimators and instrumental variables estimation with imperfect instruments. Sociol. Method. 24(1):271–310.Crossref, Google Scholar
• Einhorn B (2010) China tries to tame its swinging stock market. Bloomberg Businessweek (January 6), http://www.businessweek.com/globalbiz/content/jan2010/gb2010016_835230.htm.Google Scholar
• Eisenmann TR, Parker G, Van Alstyne MW (2006) Strategies for two-sided markets. Harvard Bus. Rev. 84(10):92–101.Google Scholar
• Frijters P, Velamuri M (2010) Is the Internet bad news? The online news era and the market for high-quality news. Rev. Network Econom. 9(2), doi: 2202/1446-9022.1187.Google Scholar
• Gabszewicz JJ, Laussel D, Sonnac N (2001) Press advertising and the ascent of the “pensée unique”. Eur. Econom. Rev. 45(4–6):641–651.Crossref, Google Scholar
• Gabszewicz JJ, Laussel D, Sonnac N (2006) Competition in the media and advertising markets. Manchester School 74(1):1–22.Crossref, Google Scholar
• Gal-Or E, Dukes AJ (2003) Minimum differentiation in commercial media markets. J. Econom. Management Strategy 12(3):291–325.Crossref, Google Scholar
• Gal-Or E, Geylani T, Yildirim TP (2012) The impact of advertising on media bias. J. Marketing Res. 49(1):92–99.Crossref, Google Scholar
• Gentzkow M, Shapiro JM (2006) Media bias and reputation. J. Political Econom. 114(2):280–316.Crossref, Google Scholar
• Gentzkow M, Shapiro JM (2010) What drives media slant? Evidence from U.S. daily newspapers. Econometrica 78(1):35–71.Crossref, Google Scholar
• George LM (2002) Ownership concentration and product variety in daily newspaper markets. Cranor LF, Greenstein S, eds. Communications Policy and Information Technology: Promises, Problems, Prospects, Chap. 9 (MIT Press, Cambridge, MA), 235–253.Google Scholar
• George LM (2007) What's fit to print: The effect of ownership concentration on product variety in daily newspaper markets. Inform. Econom. Policy 19(3–4):285–303.Crossref, Google Scholar
• George LM, Waldfogel J (2003) Who affects whom in daily newspaper markets? J. Political Econom. 111(4):765–785.Crossref, Google Scholar
• George LM, Waldfogel J (2006) The New York Times and the market for local newspapers. Amer. Econom. Rev. 96(1):435–447.Crossref, Google Scholar
• Ghose A, Yang S (2009) An empirical analysis of search engine advertising: Sponsored search in electronic markets. Management Sci. 55(10):1605–1622.Link, Google Scholar
• Godes D, Ofek E, Sarvary M (2009) Content vs. advertising: The impact of competition on media firm strategy. Marketing Sci. 28(1):20–35.Link, Google Scholar
• Goldfarb A (2004) Concentration in advertising-supported online markets: An empirical approach. Econom. Innovation New Tech. 13(6):581–594.Crossref, Google Scholar
• Goldfarb A, Tucker C (2011) Search engine advertising: Channel substitution when pricing ads to context. Management Sci. 57(3):458–470.Link, Google Scholar
• Gopinath S, Chintagunta PK, Venkataraman S (2010) Blogs and local-market movie box-office performance. Working paper, University of Utah, Salt Lake City.Crossref, Google Scholar
• Greenstein S, Zhu F (2012a) Collective intelligence and neutral point of view: The case of Wikipedia. Working paper, Northwestern University, Evanston, IL.Crossref, Google Scholar
• Greenstein S, Zhu F (2012b) Is Wikipedia biased? Amer. Econom. Rev. 102(3):343–348.Crossref, Google Scholar
• Hamilton JT (2004) All the News That's Fit to Sell (Princeton University Press, Princeton, NJ).Crossref, Google Scholar
• Herman ES, McChesney RW (1997) The Global Media: The Missionaries of Global Capitalism (Cassell, New York).Google Scholar
• Kind HJ, Nilssen T, Sørgard L (2009) Business models for media firms: Does competition matter for how they raise revenue? Marketing Sci. 28(6):1112–1128.Link, Google Scholar
• Leuven E, Sianesi B (2003) PSMATCH2: Stata module to perform full Mahalanobis and propensity score matching, common support graphing, and covariate imbalance testing. Statistical Software Components S432001, Boston College, Chestnut Hill, MA. Last revised July 19, 2012, http://ideas.repec.org/c/boc/bocode/s432001.html.Google Scholar
• Liu D, Chen J, Whinston AB (2010) Ex ante information and the design of keyword auctions. Inform. Systems Res. 21(1):133–153.Link, Google Scholar
• Mayzlin D, Yoganarasimhan H (2012) Link to success: How blogs build an audience by promoting rivals. Management Sci. 58(9):1651–1668.Link, Google Scholar
• McChesney RW (2004) The Problem of the Media: U.S. Communication Politics in the Twenty-First Century (Monthly Review Press, New York).Google Scholar
• Mullainathan S, Shleifer A (2005) The market for news. Amer. Econom. Rev. 95(4):1031–1053.Crossref, Google Scholar
• Peitz M, Valletti TM (2008) Content and advertising in the media: Pay-tv versus free-to-air. Internat. J. Indust. Organ. 26(4):949–965.Crossref, Google Scholar
• Pew Research Center (2012) In changing news landscape, even television is vulnerable—Trends in news consumption: 1991–2012 (September 27), http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/.Google Scholar
• Porter CE, Donthu N (2008) Cultivating trust and harvesting value in virtual communities. Management Sci. 54(1):113–128.Link, Google Scholar
• Postman N (2005) Amusing Ourselves to Death: Public Discourse in the Age of Show Business (Penguin, New York).Google Scholar
• Price CJ (2003) Interfering owners or meddling advertisers: How network television news correspondents feel about ownership and advertiser influence on news stories. J. Media Econom. 16(3):175–188.Crossref, Google Scholar
• Reuter J, Zitzewitz E (2006) Do ads influence editors? Advertising and bias in the financial media. Quart. J. Econom. 121(1):197–227.Google Scholar
• Rinallo D, Basuroy S (2009) Does advertising spending influence media coverage of the advertiser? J. Marketing 73(6):33–46.Crossref, Google Scholar
• Rosenbaum PR (2002) Observational Studies, 2nd ed. (Springer, New York).Crossref, Google Scholar
• Seamans R, Zhu F (2011) Responses to entry in multi-sided markets: The impact of Craigslist on local newspapers. Working Paper 10-11, NET Institute, New York University, New York.Google Scholar
• Seamans R, Zhu F (2012) Competition and platform positioning. Working paper, New York University, New York.Google Scholar
• Sen B, Shin J, Sudhir K (2011) Demand externalities from co-location: Evidence from a natural experiment. Working paper, Yale University, New Haven, CT.Google Scholar
• Shriver SK, Nair HS, Hofstetter R (2013) Social ties and user-generated content: Evidence from an online social network. Management Sci. 59(6):1425–1443.Link, Google Scholar
• Steinem G (1990) Sex, lies and advertising. Ms. Magazine (July/August):18–28.Google Scholar
• Steiner PO (1952) Program patterns and preferences, and the workability of competition in radio broadcasting. Quart. J. Econom. 66(2):194–223.Crossref, Google Scholar
• Sun M (2011) Disclosing multiple product attributes. J. Econom. Management Strategy 20(1):195–224.Crossref, Google Scholar
• Sun M (2012) How does the variance of product ratings matter? Management Sci. 58(4):696–707.Link, Google Scholar
• Sun M, Tyagi R (2012) When does a manufacturer disclose product match information? Working paper, University of Southern California, Los Angeles.Google Scholar
• Toubia O, Stephen AT (2011) Intrinsic versus image-related motivations in social media: Why do people contribute content to Twitter? Working paper,Google Scholar
• Tucker C, Zhang J (2010) Growing two-sided networks by advertising the user base: A field experiment. Marketing Sci. 29(5):805–814.Link, Google Scholar
• Turow J (1998) Breaking Up America: Advertisers and the New Media World (University of Chicago Press, Chicago).Google Scholar
• Wilbur KC (2008) A two-sided, empirical model of television advertising and viewing markets. Marketing Sci. 27(3):356–378.Link, Google Scholar
• Wray R (2010) Media consumption on the increase. Guardian (April 18), http://www.guardian.co.uk/business/2010/apr/19/media-consumption-survey.Google Scholar
• Xiang Y, Sarvary M (2007) News consumption and media bias. Marketing Sci. 26(5):611–628.Link, Google Scholar
• Xu S, Zhang XM (2013) Impact of Wikipedia on market information environment: Evidence on management disclosure and investor reaction. MIS Quart. Forthcoming.Crossref, Google Scholar
• Yoganarasimhan H (2012) Impact of social network structure on content propagation—A study using YouTube data. Quant. Marketing Econom. 10(1):111–150.Crossref, Google Scholar
• Zettelmeyer F (2000) Expanding to the internet: Pricing and communications strategies when firms compete on multiple channels. J. Marketing Res. 37(3):292–308.Crossref, Google Scholar
• Zhang K, Sarvary M (2011) A competitive analysis of Web 2.0 communities: Differentiation with user-generated content. Working paper, INSEAD, Fontainebleau, France.Google Scholar
• Zhang XM, Feng J (2011) Cyclical bid adjustments in search-engine advertising. Management Sci. 57(9):1703–1719.Link, Google Scholar
• Zhu F, Iansiti M (2012) Entry into platform-based markets. Strategic Management J. 33(1):88–106.Crossref, Google Scholar