Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue

Published Online:https://doi.org/10.1287/mnsc.2013.1828

References

  • Abhishek V, Hosanagar K, Fader P (2013) Aggregation bias in sponsored search data: The curse and the cure. Working paper, Carnegie Mellon University, Pittsburgh.Google Scholar
  • Agarwal A, Hosanagar K, Smith M (2011) Location, location, location: An analysis of profitability of position in online advertising markets. J. Marketing Res. 48(6):1057–1073.CrossrefGoogle Scholar
  • Animesh A, Viswanathan S, Agarwal R (2011) Competing “creatively” in sponsored search markets: The effect of rank, differentiation strategy, and competition on performance. Inform. Systems Res. 22(1):153–169.LinkGoogle Scholar
  • Ansari A, Mela CF (2003) E-customization. J. Marketing Res. 40(2):131–145.CrossrefGoogle Scholar
  • Aral S, Walker D (2011) Creating social contagion through viral product design: A randomized trial of peer influence in networks. Management Sci. 57(9):1623–1639.LinkGoogle Scholar
  • Arora N, Henderson T (2007) Embedded premium promotion: Why it works and how to make it more effective. Marketing Sci. 26(4):514–531.LinkGoogle Scholar
  • Baye MR, De los Santos B, Wildenbeest MR (2012) What's in a name? Measuring prominence, and its impact on organic traffic from search engines. Working paper, Indiana University, Bloomington.Google Scholar
  • Baye MR, Gatti JRJ, Kattuman P, Morgan J (2009) Clicks, discontinuities, and firm demand online. J. Econom. Management Strategy 18(4):935–975.CrossrefGoogle Scholar
  • Chen Y, Yao S (2012) Search with refinement. Working paper, Northwestern University, Evanston, IL.CrossrefGoogle Scholar
  • Chevalier J, Mayzlin D (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.CrossrefGoogle Scholar
  • Chib S, Greenberg E (1995) Understanding the Metropolis–Hastings algorithm. Amer. Statistician 49(4):327–335.Google Scholar
  • Chittor V (2010) Online retail: Getting the right product in front of your customers. Inc. (March 8), http://www.inc.com/internet/articles/201002/chittoor.html.Google Scholar
  • Dellarocas C (2012) Double marginalization in performance-based advertising: Implications and solutions. Management Sci. 58(6):1178–1195.LinkGoogle Scholar
  • De los Santos B, Koulayev S (2013) Optimizing click-through in online rankings for partially anonymous consumers. Working paper, Indiana University, Bloomington.Google Scholar
  • Dodds WB, Monroe KB, Grewal D (1991) Effects of price, brand, and store information on buyers' product evaluations. J. Marketing Res. 28(3):307–319.CrossrefGoogle Scholar
  • Dzyabura D (2014) Preference discovery in product search: When novice consumers don't know what they don't know. Working paper, New York University, New York.Google Scholar
  • Ghose A, Yang S (2009) An empirical analysis of search engine advertising: Sponsored search in electronic markets. Management Sci. 55(10):1605–1622.LinkGoogle Scholar
  • Ghose A, Goldfarb A, Han S (2013a) How is the mobile Internet different? Search costs and local activities. Inform. Systems Res. 24(3):613–631.LinkGoogle Scholar
  • Ghose A, Ipeirotis PG, Li B (2012) Designing ranking systems for hotels on travel search engines by mining user-generated and crowd-sourced content. Marketing Sci. 31(3):493–520.LinkGoogle Scholar
  • Ghose A, Ipeirotis PG, Li B (2013b) Surviving social media overload: Predicting consumer footprints on product search engines. Working paper, Carnegie Mellon University, Pittsburgh.Google Scholar
  • Goldfarb A, Tucker C (2011) Online display advertising: Targeting and obtrusiveness. Marketing Sci. 30(3):389–404.LinkGoogle Scholar
  • Greene W (1999) Econometric Analysis, 4th ed. (Prentice Hall, Upper Saddle River, NJ).Google Scholar
  • Hausman JA (1975) An instrumental variable approach to full information estimators for linear and certain nonlinear econometric models. Econometrica 43(4):727–738.CrossrefGoogle Scholar
  • Jerath K, Ma L, Park Y, Srinivasan K (2011) A “position paradox” in sponsored search auctions. Marketing Sci. 30(4):612–627.LinkGoogle Scholar
  • Jeziorski P, Segal I (2012) What makes them click: Empirical analysis of consumer demand for search advertising. Working paper, University of California, Berkeley, Berkeley.Google Scholar
  • Koulayev S (2014) Estimating demand in online search markets, with application to hotel bookings. RAND J. Econom. Forthcoming.Google Scholar
  • Kuksov D, Villas-Boas JM (2010) When more alternatives lead to less choice. Marketing Sci. 29(3):507–524.LinkGoogle Scholar
  • Lahiri K, Schmidt P (1978) On the estimation of triangular structural systems. Econometrica 46(5):1217–1221.CrossrefGoogle Scholar
  • Lambrecht A, Tucker C (2013) When does retargeting work? Information specificity in online advertising. J. Marketing Res. 50(5):561–576.CrossrefGoogle Scholar
  • Li X, Hitt LM (2010) Price effects in online product reviews: An analytical model and empirical analysis. MIS Quart. 34(4):809–831.CrossrefGoogle Scholar
  • Narayanan S, Kalyanam K (2011) Measuring position effects in search advertising: A regression discontinuity approach. Working paper, Stanford University, Stanford, CA.Google Scholar
  • Nevo A (2001) Measuring market power in the ready-to-eat cereal industry. Econometrica 69(2):307–342.CrossrefGoogle Scholar
  • Ranjith G (2005) Interferon-α-induced depression: When a randomized trial is not a randomized controlled trial. Psychother Psychosom 74(6):387.CrossrefGoogle Scholar
  • Rossi PE, Allenby GM (2003) Bayesian statistics and marketing. Marketing Sci. 22(3):304–328.LinkGoogle Scholar
  • Rossi PE, McCulloch RE, Allenby GM (1996) The value of purchase history data in target marketing. Marketing Sci. 15(4):321–340.LinkGoogle Scholar
  • Rutz OJ, Trusov M (2011) Zooming in on paid search ads—A consumer-level model calibrated on aggregated data. Marketing Sci. 30(5):789–800.LinkGoogle Scholar
  • Rutz OJ, Bucklin RE, Sonnier GP (2012) A latent instrumental variables approach to modeling keyword conversion in paid search advertising. J. Marketing Res. 49(3):306–319.CrossrefGoogle Scholar
  • Yang S, Ghose A (2010) Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? Marketing Sci. 29(4):602–623.LinkGoogle Scholar
  • Yao S, Mela CF (2011) A dynamic model of sponsored search advertising. Marketing Sci. 30(3):447–468.LinkGoogle Scholar
  • Zhang J, Wedel M (2009) The effectiveness of customized promotions in online and offline stores. J. Marketing Res. 46(2):190–206.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.