Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

Published Online:https://doi.org/10.1287/mnsc.2014.1999

References

  • Brown TJ, Dacin PA (1997) The company and the product: Corporate associations and consumer product responses. J. Marketing 61(1):68–84.CrossrefGoogle Scholar
  • Cialdini RB, Borden RJ, Thorne A, Walker MR, Freeman S, Sloan LR (1976) Basking in reflected glory: Three (football) studies. J. Perspect. Soc. Psych. 34(3):366–375.CrossrefGoogle Scholar
  • DiBona C, Ockman S, Stone M (1999) Open Sources: Voices from the Open Source Revolution (O’Reilly, Sebastopol, CA).Google Scholar
  • Eckhardt W (1991) Authoritarianism. Political Psych. 12(1):97–124.CrossrefGoogle Scholar
  • Escalas JE, Bettman JR (2005) Self-construal, reference groups, and brand meaning. J. Consumer Res. 32(3):378–389.CrossrefGoogle Scholar
  • Franke N, Schreier M, Kaiser U (2010) The “I designed it myself” effect in mass customization. Management Sci. 56(1):125–140.LinkGoogle Scholar
  • Fuchs C, Schreier M (2011) Customer empowerment in new product development. J. Product Innovation Management 28(1):17–32.CrossrefGoogle Scholar
  • Fuchs C, Prandelli E, Schreier M (2010) The psychological effects of empowerment strategies on consumers’ product demand. J. Marketing 74(1):65–79.CrossrefGoogle Scholar
  • Hayes AF (2013) Introduction to Mediation, Moderation and Conditional Process Analysis: A Regression-Based Approach (Guilford Press, New York).Google Scholar
  • Kozinets RV, Handelman JM (2004) Adversaries of consumption: Consumer movements, activism and ideology. J. Consumer Res. 31(3):691–704.CrossrefGoogle Scholar
  • Lilien GL, Morrison PD, Searls K, Sonnack M, von Hippel E (2002) Performance assessment of the lead user idea-generation process for new product development. Management Sci. 48(8):1042–1059.LinkGoogle Scholar
  • Moreau CP, Herd KB (2010) To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products. J. Consumer Res. 36(5):806–819.CrossrefGoogle Scholar
  • Nishikawa H, Schreier M, Ogawa S (2013) User-generated versus designer-generated products: A performance assessment at Muji. Internat. J. Res. Marketing 30(2):160–167.CrossrefGoogle Scholar
  • Park CW, MacInnis DJ, Priester J, Eisingerich AB, Iacobucci D (2010) Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. J. Marketing 74(6):1–17.CrossrefGoogle Scholar
  • Perelman M (2005) Manufacturing Discontent: The Trap of Individualism in Corporate Society (Pluto Press, London).Google Scholar
  • Pierce JL, Gardner DG, Cummings LL, Dunham RB (1989) Organziation-based self-esteem: Construct validation, measurement, and validation. Acad. Management J. 32(3):622–647.CrossrefGoogle Scholar
  • Pisano GP, Verganti R (2008) Which kind of collaboration is right for you? Harvard Bus. Rev. 86(12):79–86.Google Scholar
  • Poetz MK, Schreier M (2012) The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? J. Product Innovation Management 29(2):245–256.CrossrefGoogle Scholar
  • Ramani G, Kumar V (2008) Interaction orientation and firm performance. J. Marketing 72(1):27–45.CrossrefGoogle Scholar
  • Schreier M, Fuchs C, Dahl D (2012) The innovation effect of user design. Exploring consumers’ innovation perceptions of firms selling products designed by users. J. Marketing 76(4):18–32.CrossrefGoogle Scholar
  • Shah SK (2006) Motivation, governance, and the viability of hybrid forms in open source software development. Management Sci. 52(7):1000–1014.LinkGoogle Scholar
  • Tajfel H (1972) La catégorisation sociale. Moscovici S, ed. Introduction à la Psychologie Sociale, Vol. 1 (Larousse, Paris), 272–302.Google Scholar
  • Tajfel H, Turner JC (1986) The social identity theory of intergroup behavior. Worchel S, Austin WG, eds. Psychology of Intergroup Relations (Nelson-Hall, Chicago), 7–24.Google Scholar
  • Turner JC (1999) Some current issues in research on social identity and self-categorization theories. Ellemers N, Spears R, Doosje B, eds. Social Identity: Context, Commitment, Content (Blackwell, Oxford, UK), 6–34.Google Scholar
  • Turner JC, Oakes PJ, Haslam SA, McGarty C (1994) Self and collective: Cognition and social context. Perspect. Soc. Psych. Bull. 20(5):454–463.CrossrefGoogle Scholar
  • von Hippel E (2005) Democratizing Innovation (MIT Press, Cambridge, MA).CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.