Vice-Virtue Bundles

References

• Baumeister RF, Bratslavsky E, Muraven M, Tice DM (1998) Ego depletion: Is the active self a limited resource? J. Personality Soc. Psych. 74(5):1252–1265.Crossref, Google Scholar
• Bublitz MG, Peracchio LA, Block LG (2010) Why did I eat that? Perspectives on food decision making and dietary restraint. J. Consumer Psych. 20(3):239–258.Crossref, Google Scholar
• Chandon P, Wansink B (2012) Does food marketing need to make us fat? A review and solutions. Nutrition Rev. 70(10):571–593.Crossref, Google Scholar
• Chandon P, Wansink B (2014) Slim by design: Redirecting the accidental drivers of mindless overeating. J. Consumer Psych. 24(3):413–431.Crossref, Google Scholar
• Chang J, Marsh M (2013) The Google diet: Search giant overhauled its eating options to “nudge” healthy choices. ABC News Nightline (January 25), http://abcnews.go.com/Health/google-diet-search-giant-overhauled-eating-options-nudge/story?id=18241908.Google Scholar
• Charness G, Gneezy U, Kuhn MA (2012) Experimental methods: Between-subject and within-subject design. J. Econom. Behav. Organ. 81(1):1–8.Crossref, Google Scholar
• Cheema A, Soman D (2008) The effect of partitions on controlling consumption. J. Marketing Res. 45(6):665–675.Crossref, Google Scholar
• Chernev A (2011) The dieter’s paradox. J. Consumer Psych. 21(2): 178–183.Crossref, Google Scholar
• Chernev A, Gal D (2010) Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues. J. Consumer Res. 47(4):738–747.Google Scholar
• Dhar R, Simonson I (1999) Making complementary choices in consumption episodes: Highlighting versus balancing. J. Consumer Res. 36(1):29–44.Google Scholar
• Dhar R, Wertenbroch K (2000) Consumer choice between hedonic and utilitarian goods. J. Marketing Res. 37(1):60–71.Crossref, Google Scholar
• Drewnowski A, Henderson SA, Driscoll A, Rolls BJ (1997) The dietary variety score: Assessing diet quality in healthy young and older adults. J. Amer. Dietetic Assoc. 97(3):266–271.Crossref, Google Scholar
• Finkelstein EA, DiBonaventura MD, Burgess SM, Hale BC (2010) The costs of obesity in the workplace. J. Occupational Environ. Medicine 52(10):971–976.Crossref, Google Scholar
• Finkelstein EA, Trogdon JG, Cohen JW, Dietz W (2009) Annual medical spending attributable to obesity: Payer- and service-specific estimates. Health Affairs 28(5):822–831.Crossref, Google Scholar
• Fishbach A, Dhar R (2005) Goals as excuses or guides: The liberating effect of perceived goal progress on choice. J. Consumer Res. 32(3):370–377.Crossref, Google Scholar
• Fishbach A, Zhang Y (2008) Together or apart: When goals and temptations complement versus compete. J. Personality Soc. Psych. 94(4):547–559.Crossref, Google Scholar
• Flegal KM, Carroll MD, Ogden CL, Curtin LR (2010) Prevalence and trends in obesity among US adults, 1999–2008. J. Amer. Medical Assoc. 303(3):235–241.Crossref, Google Scholar
• Glanz K, Basil M, Maibach E, Goldberg J, Snyder D (1998) Why Americans eat what they do: Taste, nutrition, cost, convenience, and weight control on food consumption. J. Amer. Dietetic Assoc. 98(10):1118–1126.Crossref, Google Scholar
• Guenther PM, DeMaio TJ, Ingwersen LA, Berlin M (1997) The multiple-pass approach for the 24-h recall in the Continuing Survey of Food Intakes by Individuals, 1994–1996. Amer. J. Clinical Nutr. 65(4, Suppl.):1316S.Google Scholar
• Hall KD, Sacks G, Chandramohan D, Chow CC, Wang YC, Gortmaker SL, Swinburn BA (2011) Quantification of the effect of energy imbalance on bodyweight. Lancet 378(9793):826–837.Crossref, Google Scholar
• Hamilton RW, Koukova NT (2008) Choosing options for products: The effects of mixed bundling on consumers' inferences and choices. J. Acad. Marketing Sci. 36(3):423–433.Crossref, Google Scholar
• Harris J, Blair EA (2006) Consumer preferences for product bundles: The role of reduced search costs. J. Acad. Marketing Sci. 34(4):506–513.Crossref, Google Scholar
• Hastings D (2013) McDonald’s CEO schooled by 9-year-old on healthy food at shareholders meeting. New York Daily News (May 24), http://www.nydailynews.com/news/national/fourth-grader-hannah-robertson-accompanied-healthy-food-advocate-mom-told-ceo-mcdonald-company-annual-shareholders-meeting-article-1.1354106.Google Scholar
• Haws KL, Winterich KP (2013) When value trumps health in a supersized world. J. Marketing 77(3):48–64.Crossref, Google Scholar
• Haws KL, Lamberton C, Dzhogleva H, Fitzsimons GJ (2011) A life in balance or a slippery slope: Exploring the use and effectiveness of moderation versus avoidance self-control strategies. Presentation, 2011 Association for Consumer Research Conference, October 2011, St. Louis, MO.Google Scholar
• Hsee CK, Rottenstreich Y (2004) Music, pandas, and muggers: On the affective psychology of value. J. Experiment. Psych.: General 133(1):23–30.Crossref, Google Scholar
• Hubert HB, Feinleib M, McNamera PM, Castelli WP (1983) Obesity as an independent risk factor for cardiovascular disease: A 28-year follow-up of participants in the Framingham Heart Study. Circulation 67(5):968–977.Crossref, Google Scholar
• Hui SK, Bradlow ET, Fader PS (2009) Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior. J. Consumer Res. 36(3):478–493.Crossref, Google Scholar
• Inman JJ (2001) The role of sensory-specific satiety in attribute-level variety seeking. J. Consumer Res. 28(1):105–120.Crossref, Google Scholar
• Jeffery RW, French SA (1999) Preventing weight gain in adults: The Pound of Prevention Study. Amer. J. Public Health 89(5): 747–751.Crossref, Google Scholar
• Kahn B, Wansink B (2004) The influence of assortment structure on perceived variety and consumption quantities. J. Consumer Res. 30(4):519–533.Crossref, Google Scholar
• Kahneman D, Tversky A (1979) Prospect theory: An analysis of decision under risk. Econometrica 47(2):263–291.Crossref, Google Scholar
• Keohane J (2008) Fat profits. Condé Nast Portfolio (February): 90–97.Google Scholar
• Khan U, Dhar R (2006) Licensing effect in consumer choice. J. Marketing Res. 43(2):259–266.Crossref, Google Scholar
• Köpetz C, Faber T, Fishbach A, Kruglanski AW (2011) The multifinality constraints effect: How goal multiplicity narrows the means set to a focal end. J. Personality Soc. Psych. 100(5): 810–826.Crossref, Google Scholar
• Laibson D (2001) A cue-theory of consumption. Quart. J. Econom. 116(1):81–119.Crossref, Google Scholar
• Lambert KG, Neal T, Noyes J, Parker C, Worrel P (1991) Food-related stimuli increase desire to eat in hungry and satiated human subjects. Current Psych. 10(4):297–303.Crossref, Google Scholar
• Laran J (2010) Goal management in sequential choices: Consumer choices for others are more indulgent than personal choices. J. Consumer Res. 37(2):304–314.Crossref, Google Scholar
• Liu PJ, Wisdom J, Roberto CA, Liu LJ, Ubel PA (2014) Using behavioral economics to design more effective food policies to address obesity. Appl. Econom. Perspect. Policy 36(1):6–24.Crossref, Google Scholar
• McDonald’s (2013a) Nutrition and well-being. Accessed October 7, 2013, http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas/nutrition_and_well_being.html.Google Scholar
• McDonald’s (2013b) McDonald’s USA nutrition facts for popular menu items. Accessed October 7, 2013, http://nutrition.mcdonalds.com/getnutrition/nutritionfacts.pdf.Google Scholar
• McWilliams A, Siegel DS, Wright PM (2006) Corporate social responsibility: Strategic implications. J. Management Stud. 43(1): 1–18.Crossref, Google Scholar
• Mello MM, Rosenthal MB (2008) Wellness programs and lifestyle discrimination—The legal limits. New England J. Medicine 359(2):192–199.Crossref, Google Scholar
• Milkman KL, Minson JA, Volpp KGM (2014) Holding the hunger games hostage at the gym: An evaluation of temptation bundling. Management Sci. 60(2):283–299.Link, Google Scholar
• Milkman KL, Rogers T, Bazerman MH (2008) Harnessing our inner angels and demons: What we have learned about want/should conflicts and how that knowledge can help us reduce short-sighted decision making. Perspect. Psych. Sci. 3(4):324–338.Crossref, Google Scholar
• Milkman KL, Rogers T, Bazerman MH (2010) I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. Marketing Lett. 21(1):17–35.Crossref, Google Scholar
• Mishra A, Mishra H (2011) The influence of price discount versus bonus pack on the preference for virtue and vice foods. J. Marketing Res. 48(1):196–206.Crossref, Google Scholar
• O’Donoghue T, Rabin M (2000) The economics of immediate gratification. J. Behav. Decision Making 13(2):233–250.Crossref, Google Scholar
• Polivy J, Coleman J, Herman CP (2005) The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters. Internat. J. Eating Disorders 38(4):301–309.Crossref, Google Scholar
• Raghunathan R, Naylor RW, Hoyer WD (2006) The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. J. Marketing 70(4):170–184.Crossref, Google Scholar
• Redden J, Haws K (2013) Healthy satiation: The role of decreasing desire in effective self-control. J. Consumer Res. 39(5):1100–1114.Crossref, Google Scholar
• Rolls BJ, Morris EL, Roe LS (2002) Portion size of food affects energy intake in normal-weight and overweight men and women. Amer. J. Clinical Nutr. 76(6):1207–1213.Crossref, Google Scholar
• Schwartz J, Riis J, Elbel B, Ariely D (2012) Inviting consumers to downsize fast-food portions significantly reduces calorie consumption. Health Affairs 31(2):399–407.Crossref, Google Scholar
• Scott AR, Reed DB, Kubena KS, McIntosh WA (2007) Evaluation of a group administered 24-hour recall method for dietary assessment. J. Extension 45(1):1RIB3.Google Scholar
• Sharpe KM, Staelin R, Huber J (2008) Using extremeness aversion to fight obesity: Policy implications of context dependent demand. J. Consumer Res. 35(3):406–422.Crossref, Google Scholar
• Shiv B, Fedorikhin A (1999) Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. J. Consumer Res. 26(3):278–292.Crossref, Google Scholar
• Shiv B, Fedorikhin A (2002) Spontaneous versus controlled influences of stimulus-based affect on choice behavior. Organ. Behav. Human Decision Processes 87(2):342–370.Crossref, Google Scholar
• Sifferlin A (2013) Have it the healthier way: Burger King reveals low-fat satisfries. Time (September 24), http://healthland.time.com/2013/09/24/have-it-the-healthier-way-burger-king-reveals-low-fat-satisfries/.Google Scholar
• Simmons JP, Nelson LD, Simonsohn U (2011) False-positive psychology: Undisclosed flexibility in data collection and analysis allows presenting anything as significant. Psych. Sci. 22(11): 1359–1366.Crossref, Google Scholar
• Simonson I (1989) Choice based on reasons: The case of attraction and compromise effects. J. Consumer Res. 16(2):158–174.Crossref, Google Scholar
• Sonnenberg L, Gelsomin E, Levy DE, Riis J, Barraclough S, Thorndike AN (2013) A traffic light food labeling intervention increases consumer awareness of health and healthy choices at the point-of-purchase. Preventive Medicine 57(4):253–257.Crossref, Google Scholar
• Stewart H, Blisard N, Jolliffe D (2006) Let’s eat out: Americans weigh taste, convenience, and nutrition. Report from the Economic Research Service, U.S. Department of Agriculture, Washington, DC. http://www.ers.usda.gov/media/860870/eib19.pdf.Google Scholar
• Stroebe W, van Koningsbruggen GM, Papies EK, Aarts H (2013) Why most dieters fail but some succeed: A goal conflict model of eating behavior. Psych. Rev. 120(1):110–138.Crossref, Google Scholar
• Strom S (2013) With tastes growing healthier, McDonald’s aims to adapt its menu. New York Times (September 26), http://www.nytimes.com/2013/09/27/business/mcdonalds-moves-toward-a-healthier-menu.html?emc=eta1.Google Scholar
• Wansink B (2004) Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annu. Rev. Nutr. 24:455–479.Crossref, Google Scholar
• Wansink B (2006) Mindless Eating—Why We Eat More Than We Think (Bantam-Dell, New York).Google Scholar
• Wansink B (2012) Package size, portion size, serving size…market size: The unconventional case for half-size servings. Marketing Sci. 31(1):54–57.Google Scholar
• Wansink B, Painter JE, North J (2005) Bottomless bowls: Why visual cues of portion size may influence intake. Obesity Res. 13(1): 93–100.Crossref, Google Scholar
• Wansink B, Payne CR, Chandon P (2007) Internal and external cues of meal cessation: The French paradox redux? Obesity 15(12):2920–2924.Crossref, Google Scholar
• Werle COC, Trendel O, Ardito G (2013) Unhealthy food is not tastier for everybody: The “healthy = tasty” French intuition. Food Quality Preference 28(1):116–121.Crossref, Google Scholar
• Wertenbroch K (1998) Consumption self-control by rationing purchase quantities of virtue and vice. Marketing Sci. 17(4):317–337.Link, Google Scholar
• Wilcox K, Vallen B, Block L, Fitzsimons GJ (2009) Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision. J. Consumer Res. 36(3): 380–393.Crossref, Google Scholar
• Williamson DF, Kahn HS, Byers T (1991) The 10-y incidence of obesity and major weight gain in black and white US women aged 30–55 y. Amer. J. Clinical Nutr. 53(6, Suppl.):1515S–1518S.Crossref, Google Scholar