How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?

References

• Ansari A, Mela CF, Neslin SA (2008) Customer channel migration. J. Marketing Res. 45(1):60–76.Crossref, Google Scholar
• Avery J, Steenburgh TJ, Deighton J, Caravella M (2012) Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time. J. Marketing 76(3):96–111.Crossref, Google Scholar
• Balachander S, Ghose S (2003) Reciprocal spillover effects: A strategic benefit of brand extensions. J. Marketing 67(1):4–13.Crossref, Google Scholar
• Biyalogorsky E, Naik P (2003) Clicks and mortar: The effect of on-line activities on off-line sales. Marketing Lett. 14(1):21–32.Crossref, Google Scholar
• Brynjolfsson E, Hu Y, Rahman M (2009) Battle of the retail channels: How product selection and geography drive cross-channel competition. Management Sci. 55(11):1755–1765.Link, Google Scholar
• Clifford S (2010) Nordstrom links online inventory to real world. New York Times (August 23), http://www.nytimes.com/2010/08/24/business/24shop.html?_r=0.Google Scholar
• Consumer Reports (2011) Outlet stores: Worth the trip. (November 2011), http://www.consumerreports.org/cro/magazine-archive/2011/november/shopping/outlet-stores/overview/index.htm.Google Scholar
• Coughlan AT, Soberman DA (2005) Strategic segmentation using outlet malls. Internat. J. Res. Marketing 22(1):61–86.Crossref, Google Scholar
• Deleersnyder B, Geyskens I, Gielens K, Dekimpe MG (2002) How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands. Internat. J. Res. Marketing 19(4):337–348.Crossref, Google Scholar
• Forman C, Ghose A, Goldfarb A (2009) Competition between local and electronic markets: How the benefit of buying online depends on where you live. Management Sci. 55(1):47–57.Link, Google Scholar
• Geller M, Wahba P (2010) In rush to outlets, retailers tread fine line. Reuters (May 23), http://mobile.reuters.com/article/idUSTRE64M0YK20100523?irpc=932.Google Scholar
• Gentzkow M (2007) Valuing new goods in a model with complementarity: Online newspapers. Amer. Econom. Rev. 97(3):713–744.Crossref, Google Scholar
• International Council of Shopping Centers (2011) State of the global outlet industry. Internat. Outlet J. 7(2):8–14.Google Scholar
• Iyer G (1998) Coordinating channels under price and nonprice competition. Marketing Sci. 17(4):338–355.Link, Google Scholar
• Kirmani A, Sood S, Bridges S (1999) The ownership effect in consumer responses to brand line stretches. J. Marketing 63(1):88–101.Crossref, Google Scholar
• Kumar V, Venkatesan R (2005) Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior. J. Interactive Marketing 19(2):44–62.Crossref, Google Scholar
• Loken B, John DR (1993) Diluting brand beliefs: When do brand extensions have a negative impact? J. Marketing 57(3):71–84.Crossref, Google Scholar
• Neslin SA, Grewal D, Leghorn R, Shankar V, Teerling ML, Thomas JC, Verhoef PC (2006) Challenges and opportunities in multichannel customer management. J. Service Res. 9(2):95–112.Crossref, Google Scholar
• Pauwels K, Neslin SA (2015) Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment. J. Retailing 91(2):182–197.Crossref, Google Scholar
• Pozzi A (2013) The effect of Internet distribution on brick-and-mortar sales. RAND J. Econom. 44(3):569–583.Crossref, Google Scholar
• Qian Q, Anderson E, Simester D (2013) Multichannel spillovers from a factory store. NBER Working Paper 19176, National Bureau of Economic Research, Cambridge, MA.Crossref, Google Scholar
• Smith DC, Park CW (1992) The effects of brand extensions on market share and advertising efficiency. J. Marketing Res. 29(3):296–313.Crossref, Google Scholar
• Thomas JS, Sullivan U (2005) Managing marketing communication with multichannel customers. J. Marketing 69(4):239–251.Crossref, Google Scholar
• Value Retail News (2012) 2012 State of the outlet industry. 30(7):12–22.Google Scholar
• Venkatesan R, Kumar V, Ravishanker N (2007) Multichannel shopping: Causes and consequences. J. Marketing 71(2):114–32.Crossref, Google Scholar
• Villas-Boas JM, Winer RS (1999) Endogeneity in brand choice models. Management Sci. 45(10):1324–1338.Link, Google Scholar
• Stringer K (2004) Shoppers who blend store, catalog, Web spend more. Wall Street Journal (September 3):A7.Google Scholar
• Zentner A, Smith M, Kaya C (2013) How video rental patterns change as consumers move online. Management Sci. 59(11):2622–2634.Link, Google Scholar