Implications of Market Spillovers

References

• Anderson SP, de Palma A (1992) Multiproduct firms: A nested logit approach. J. Indust. Econom. 40(3):261–276.Crossref, Google Scholar
• Ansari A, Economides N, Steckel J (1998) The max-min-min principle of product differentiation. J. Regional Sci. 38(2):207–230.Crossref, Google Scholar
• Bernheim B, Whinston M (1990) Multimarket contact and collusive behavior. RAND J. Econom. 21(1):1–26.Crossref, Google Scholar
• Bulow JI, Geanakoplos JD, Klemperer PD (1985) Multimarket oligopoly: Strategic substitutes and complements. J. Political Econom. 93(3):488–511.Crossref, Google Scholar
• Cachon GP, Terwiesch C, Xu Y (2008) On the effects of consumer search and firm entry in a multiproduct competitive market. Marketing Sci. 27(3):461–473.Link, Google Scholar
• Cai CJ, Raju JS (2016) Keeping your enemies closer: When market entry as an alliance with your competitor makes sense. Marketing Sci. 35(5):743–755.Link, Google Scholar
• Calia M (2014) CVS revenue rises on strength at pharmacy. Wall Street Journal (November 4), https://www.wsj.com/articles/cvs-profit-falls-on-higher-costs-1415103592.Google Scholar
• Chandon P, Wansink B (2007) Multiproduct firms: A nested logit approach. J. Consumer Res. 34(3):301–314.Crossref, Google Scholar
• Choi JP (1998) Brand extension as informational leverage. Rev. Econom. Stud. 65(4):655–669.Crossref, Google Scholar
• Davis S (2014) CVS CEO: It’s a “contradiction” to help people be healthier and sell tobacco products. CBS News (February 5), https://www.cbsnews.com/news/cvs-ceo-larry-merlo-on-plan -to-stop-selling-tobacco-products/.Google Scholar
• Dixon HD (1994) Inefficient diversification in multi-market oligopoly with diseconomies of scope. Economica 61(242):213–219.Crossref, Google Scholar
• Dvorak N, Yu D (2014) Why CVS may not get burned by its tobacco decision (part 1). Gallup Bus. J. (March 18), http://news.gallup.com/businessjournal/167870/why-cvs-may-not-burned-tobacco-decision-part.aspx.Google Scholar
• Edwards C (1955) Conglomerate bigness as a source of power. Business Concentration and Price Policy (Princeton University Press, Princeton, NJ), 331–359.Google Scholar
• Egan M (2015) CVS banned tobacco. Now its sales are hurting. CNN Money (August 4), http://money.cnn.com/2015/08/04/investing/cvs-earnings-cigarettes/index.html.Google Scholar
• Ferreira RDS, Thisse JF (1996) Horizontal and vertical differentiation: The Launhardt model. Internat. J. Indust. Organ. 14(4):485–506.Crossref, Google Scholar
• Gagliardi N (2015) Consumers want healthy foods—And will pay more for them. Forbes (February 18), https://www.forbes.com/sites/nancygagliardi/2015/02/18/consumers-want-healthy-foods-and-will-pay-more-for-them/#3de39d6a75c5.Google Scholar
• Geylani T, Dukes A, Srinivasan K (2007) Strategic manufacturer response to a dominant retailer. Marketing Sci. 26(2):164–178.Link, Google Scholar
• Gimeno J, Woo C (1996) Hypercompetition in a multimarket environment: The role of strategic similarity and multimarket contact in competitive de-escalation. Organ. Sci. 7(3):322–341.Link, Google Scholar
• Grossmann V (2007) Firm size and diversification: Multiproduct firms in asymmetric oligopoly. Internat. J. Indust. Organ. 25(1):51–67.Crossref, Google Scholar
• Hakenes H, Peitz M (2008) Umbrella branding and the provision of quality. Internat. J. Indust. Organ. 26(2):546–556.Crossref, Google Scholar
• Harrison-Dunn A (2014) Checkout bans could kick confectionery while it’s down: Euromonitor. Confectionery News (June 1), https://www.confectionerynews.com/Article/2014/06/02/Checkout-bans-could-kick-confectionery-while-it-s-down-Euromonitor.Google Scholar
• Harsanyi JC, Selten R (1988) A General Theory of Equilibrium Selection in Games, Vol. 1 (MIT Press, Cambridge, MA).Google Scholar
• Jayachandran S, Gimeno J, Varadarajan P (1999) The theory of multimarket competition: A synthesis and implications for marketing strategy. J. Marketing 63(3):49–66.Crossref, Google Scholar
• Karnani A, Wernerfelt B (1985) Multiple point competition. Strategic Management J. 6(1):87–96.Crossref, Google Scholar
• Keller KL, Sood S (2003) Brand equity dilution. MIT Sloan Management Rev. 45(1):12–15.Google Scholar
• Kuksov D, Villas-Boas JM (2010) When more alternatives lead to less choice. Marketing Sci. 29(3):507–524.Link, Google Scholar
• Lane V, Jacobson R (1997) The reciprocal impact of brand leveraging: Feedback effects from brand extension evaluation to brand evaluation. Marketing Lett. 8(3):261–271.Crossref, Google Scholar
• Levick R (2012) Corporate social responsibility for profit. Forbes(January 11), https://www.forbes.com/sites/richardlevick/2012/01/11/corporate-social-responsibility-for-profit/#56c638a146f1.Google Scholar
• Liu L, Dukes A (2013) Consideration set formation with multiproduct firms: The case of within-firm and across-firm evaluation costs. Management Sci. 59(8):1871–1886.Link, Google Scholar
• Loken B, John DR (1993) Diluting brand beliefs: When do brand extensions have a negative impact? J. Marketing 57(7):71–84.Crossref, Google Scholar
• Martin T, Esterl M (2014) CVS to stop selling cigarettes. Wall Street Journal (February 5), https://www.wsj.com/articles/cvs-to-stop-selling-cigarettes-1391602647Google Scholar
• Miklos-Thal J (2008) Linking reputations: The signaling and feedback effects of umbrella branding. MPRA Working Paper 11045, Munich Personal RePEc Archive, https://mpra.ub.uni-muenchen.de/11045/.Google Scholar
• Moorthy S (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756–770.Link, Google Scholar
• Olenski S (2014) Healthy is the new green: Businesses and brands tapping into the healthy food market. Forbes (May 23), https://www.forbes.com/sites/steveolenski/2014/05/23/healthy-is-the-new-green-businesses-and-brands-tapping-into-the-healthy-food-market/#20d94a442847.Google Scholar
• Poulter S (2014) Lidl leads the way with sweet and crisps ban at checkout: Supermarket removes junk snacks at 600 stores in favour of health alternatives. Daily Mail Online (January 13), http://www.dailymail.co.uk/news/article-2538938/Lidl-leads-way-sweet-crisps-ban-checkout-Supermarket-removes-junk-snacks-600-stores-favour-healthy-alternatives.html.Google Scholar
• Reed J (2007) Closing the gap in the race to be green. Financial Times (September 25), https://www.ft.com/content/5414fa9e-6b87-11dc-863b-0000779fd2ac.Google Scholar
• Röller LH, Tombak MM (1990) Strategic choice of flexible production technologies and welfare implications. J. Indust. Econom. 38(4):417–431.Crossref, Google Scholar
• Schindler RM (2011) Pricing Strategies: A Marketing Approach. (Sage, Thousand Oaks, CA.Google Scholar
• Schmalbruch S (2015) Why I love the CVS rewards program. Bus. Insider (February 4), http://www.businessinsider.com/why-i-love-cvs-rewards-program-2015-2.Google Scholar
• Smithers R (2014) Tesco bans sweets from checkouts in all stores. Guardian (May 21), https://www.theguardian.com/business/2014/may/22/tesco-bans-sweets-from-checkouts-all-stores.Google Scholar
• Snyder J (2009) Fiat alone can’t save Chrysler. Automotive News Europe (May 18), http://www.autonews.com/article/20090518/OEM/305189812/fiat-alone-cant-save-chrysler.Google Scholar
• Stern M (2015) Is Target becoming a wellness dictator? Forbes (September 27), https://www.forbes.com/sites/retailwire/2015/09/27/is-target-becoming-a-wellness-dictator/#64103d097b92.Google Scholar
• Straub PG (1996) Risk dominance and coordination failures in static games. Quart. Rev. Econom. Finance 35(4):339–363.Crossref, Google Scholar
• Thomas C, Willig R (2006) The risk of contagion from multimarket contact. Internat. J. Indust. Organ. 24(6):1157–1184.Crossref, Google Scholar
• Trotter G (2016) Aldi putting more granola, less chocolate in checkout lanes. Chicago Tribune (January 12), http://www.chicagotribune.com/business/breaking/ct-aldi-healthy-checkout-0113-biz-20160112-story.html.Google Scholar
• Wahba P, Steenhuysen J (2014) CVS becomes first big U.S. drugstore chain to drop tobacco. Reuters (February 5), https://www.reuters.com/article/us-cvscaremark-cigarettes/cvs-becomes-first-big-u-s-drugstore-chain-to-drop-tobacco-idUSBREA140RP20140205.Google Scholar
• Wernerfelt B (1988) Umbrella branding as a signal of new product quality: An example of signaling by posting a bond. RAND J. Econom. 19(3):458–466.Crossref, Google Scholar
• Young J (2014) Why is CVS walking away from $2 BILLION a year? Huffington Post (September 3), https://www.huffingtonpost.com/2014/09/03/cvs-cigarettes_n_5762212.html.Google Scholar