New Product Preannouncement: Phantom Products and the Osborne Effect

References

• Amaldoss W, Jain S (2005a) Conspicuous consumption and sophisticated thinking. Management Sci. 51(10):1449–1466.Link, Google Scholar
• Amaldoss W, Jain S (2005b) Pricing of conspicuous goods: A competitive analysis of social effects. J. Marketing Res. 44(1):30–42.Crossref, Google Scholar
• Amaldoss W, Jain S (2008a) Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation. Management Sci. 28(4):621–644.Link, Google Scholar
• Amaldoss W, Jain S (2008b) Trading up: A strategic analysis of reference group effects. Marketing Sci. 28:938–942.Google Scholar
• Bhargava M, Kim J, Srivastava RK (2000) Explaining context effects on choice using a model of comparative judgment. J. Consumer Psych. 9(3):167–177.Crossref, Google Scholar
• Bisson S (2014) Secrecy, tech launches and the legacy of the Osborne Effect. ZDNet (March 17), https://www.zdnet.com/article/secrecy-tech-launches-and-the-legacy-of-the-osborne-effect/.Google Scholar
• Bonsignore L (2013) Will the double Osborne effect kill Nokia? OneTechStop (September 19), https://www.onetechstop.net/2012/06/25/will-the-double-osborne-effect-kill-nokia/.Google Scholar
• Booton J (2017) Calm the iPhone 8 buzz, Apple analyst warns. MarketWatch (February 22), https://www.marketwatch.com/story/calm-the-iphone-8-buzz-apple-analyst-warns-2017-02-21.Google Scholar
• Chen Y, Cui TH (2013) The benefit of uniform price for branded variants. Marketing Sci. 32(1):36–50.Link, Google Scholar
• Chen Y, Turut O (2013) Context-dependent preferences and innovation strategy. Management Sci. 59(12):2747–2765.Link, Google Scholar
• Chen Y, Iyer G, Pazgal A (2010) Limited memory, categorization, and competition. Marketing Sci. 29(4):650–670.Link, Google Scholar
• Choi JP, Kristiansen EG, Nahm J (2005) An economic analysis of product pre-announcements. CESifo Econom. Stud. 51(2/3):299–319.Crossref, Google Scholar
• Choi JP, Kristiansen EG, Nahm J (2010) Vaporware. Internat. Econom. Rev. 51(3):653–669.Crossref, Google Scholar
• Cui TH, Raju JS, Zhang ZJ (2007) Fairness and channel coordination. Management Sci. 53(8):1303–1314.Link, Google Scholar
• DellaVigna S (2009) Psychology and economics: Evidence from the field. J. Econom. Literature 47(2):315–372.Crossref, Google Scholar
• Doyle JR, O’Connor DJ, Reynolds GM, Bottomley PA (1999) The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases. Psych. Marketing 16(23):225–243.Crossref, Google Scholar
• Drolet A, Simonson I, Tversky A (2000) Indifference curves that travel with the choice set. Marketing Lett. 11(3):199–209.Crossref, Google Scholar
• Eliashberg J, Robertson TS (1988) New product preannouncing behavior: A market signalling study. J. Marketing Res. 25(3):282–292.Crossref, Google Scholar
• Farquhar PH, Pratkanis AR (1993) Decision structuring with phantom alternatives. Management Sci. 39(10):1214–1226.Link, Google Scholar
• Farrell J, Saloner G (1986) Installed base and compatibility: Innovation, product preannouncements, and predation. Amer. Econom. Rev. 76(5):940–955.Google Scholar
• Gassee JL (2011) The Nokia way vs. the Microsoft way. The Guardian (June 6), https://www.theguardian.com/technology/2011/jun/06/monday-note-nokia-microsoft.Google Scholar
• Ge X, Messinger PR, Li J (2009) Influence of soldout products on consumers’ choice. J. Retailing 85:274–287.Crossref, Google Scholar
• Gerlach HA (2004) Announcement, entry, and preemption when consumers have switching costs. Rand J. Econom. 35(1):184–202.Crossref, Google Scholar
• Guiltinan JP (1999) Launch strategy, launch tactics, and demand outcomes. J. Product Innovation Management 16(6):509–529.Crossref, Google Scholar
• Hardie BGS, Johnson EJ, Fader PS (1993) Modeling loss aversion and reference dependence effects on brand choice. Marketing Sci. 12(4):378–394.Link, Google Scholar
• Hedgcock W, Rao AR, Chen HA (2009) Could Ralph Nader’s entrance and exit have helped Al Gore? The impact of decoy dynamics on consumer choice. J. Marketing Res. 46(3):330–343.Crossref, Google Scholar
• Highhouse S (1996) Context-dependent selection: The effect of decoy and phantom job candidates. Organ. Behav. Human Decision Processes 65(1):68–76.Crossref, Google Scholar
• Ho TH, Zhang J (2008) Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter? Management Sci. 54(4):686–700.Link, Google Scholar
• Ho TH, Lim N, Camerer CF (2006) Modeling the psychology of consumer and firm behavior with behavioral economics. J. Marketing Res. 43(3):307–331.Crossref, Google Scholar
• Huber J, Payne JW, Puto C (1982) Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis. J. Consumer Res. 9(1):90–98.Crossref, Google Scholar
• Jain S (2009) Self control and optimal goals: A theoretical analysis. Marketing Sci. 28(6):1027–1045.Link, Google Scholar
• Jung H (2011) Signaling quality with new product preannouncements: Vaporware and the role of reference quality. J. Bus. Res. 64(11):1251–1258.Crossref, Google Scholar
• Kivetz R, Netzer O, Srinivasan V (2004a) Alternative models for capturing the compromise effect. J. Marketing Res. 41(3):237–257.Crossref, Google Scholar
• Kivetz R, Netzer O, Srinivasan V (2004b) Extending compromise effect models to complex buying situations and other context effects. J. Marketing Res. 41(3):262–268.Crossref, Google Scholar
• Kohli C (1999) Signaling new product introductions: A framework explaining the timing of preannouncements. J. Bus. Res. 46(1):45–56.Crossref, Google Scholar
• Koszegi B, Rabin M (2006) A model of reference-dependent preferences. Quart. J. Econom. 121(4):1133–1165.Crossref, Google Scholar
• Lilly B, Walters R (1997) Toward a model of new product preannouncement timing. J. Product Innovation Management 14(1):4–20.Crossref, Google Scholar
• Lim N, Ho TH (2007) Designing price contracts for boundedly rational customers: Does the number of blocks matter? Marketing Sci. 26(3):312–326.Link, Google Scholar
• Luce MF, Payne JW, Bettman JR (1999) Emotional trade-off difficulty and choice. J. Marketing Res. 36(2):143–159.Crossref, Google Scholar
• Mishra DP, Bhabra HS (2001) Assessing the economic worth of new product pre-announcement signals: Theory and empirical evidence. J. Product Brand Management 10(2):75–93.Crossref, Google Scholar
• Narasimhan C, Turut O (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Sci. 32(3):393–410.Link, Google Scholar
• Ofek E, Turut O (2013) Vaporware, suddenware, and trueware: New product preannouncements under market uncertainty. Marketing Sci. 32(2):342–355.Link, Google Scholar
• Orhun Y (2009) Optimal product line design when consumers exhibit choice-set dependent preferences. Marketing Sci. 28(5):868–886.Link, Google Scholar
• Patrizio A (2014) PC vendors fear an Osborne effect from Windows 9. Networkworld (August 29), https://www.networkworld.com/article/2600448/microsoft-subnet/pc-vendors-fear-an-osborne-effect-from-windows-9.html.Google Scholar
• Pettibone JC, Wedell DH (2000) Examining models of nondominated decoy effects across judgment and choice. Organ. Behav. Human Decision Processes 81(2):300–328.Crossref, Google Scholar
• Pettibone JC, Wedell DH (2007) Testing alternative explanations of phantom decoy effects. J. Behav. Decision Making 20(3):323–341.Crossref, Google Scholar
• Pratkanis AR, Farquhar PH (1992) A brief history of research on phantom alternatives: Evidence for seven empirical generalizations about phantoms. Basic Appl. Soc. Psych. 13(1):103–122.Crossref, Google Scholar
• Rabino S, Moore TE (1989) Managing new-product announcements in the computer industry. Indust. Marketing Management 18(1):35–43.Crossref, Google Scholar
• Risen T (2016) Can Tesla deliver on its Model 3 buzz? U.S. News & World Rep. (April 11), https://www.usnews.com/news/articles/2016-04-11/can-tesla-deliver-on-its-model-3-buzz.Google Scholar
• Scarpi D, Pizzi G (2012) The impact of phantom decoys on choices and perceptions. J. Behav. Decision Making 26(5):451–461.Crossref, Google Scholar
• Simonson I, Tversky A (1992) Choice in context: Tradeoff contrast and extremeness aversion. J. Marketing Res. 29(3):281–295.Crossref, Google Scholar
• Spence E (2014) Yota dodge the Osborne Effect with next generation dual-screen android smartphone. Forbes (February 24), https://www.forbes.com/sites/ewanspence/2014/02/24/yota-dodge-the-osborne-effect-with-next-generation-dual-screen-android-smartphone/#529a41bb2168.Google Scholar
• Su M, Rao VR (2010) New product preannouncement as a signaling strategy: An audience-specific review and analysis. J. Product Innovation Management 27(5):658–672.Crossref, Google Scholar
• Syam N, Krishnamurthy P, Hess JD (2008) That’s what I thought I wanted? Miswanting and regret for a standard good in a mass-customized world. Marketing Sci. 27(3): 379–397.Link, Google Scholar
• Tversky A, Simonson I (1993) Context-dependent preferences. Management Sci. 39(10):1179–1189.Link, Google Scholar