Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition

References

• Adner, R, Chen J, Zhu F (2019) Frenemies in platform markets: Heterogeneous profit foci as drivers of compatibility decisions. Management Sci., ePub ahead of print October 22, 2019, https://doi.org/10.1287/mnsc.2019.3327.Google Scholar
• Anderson EG Jr, Parker GG, Tan B (2013) Platform performance investment in the presence of network externalities. Inform. Systems Res. 25(1):152–172.Link, Google Scholar
• Armstrong M (2006) Competition in two‐sided markets. RAND J. Econom. 37(3):668–691.Crossref, Google Scholar
• Armstrong M, Wright J (2007) Two-sided markets, competitive bottlenecks and exclusive contracts. Econom. Theory 32(2):353–380.Crossref, Google Scholar
• Athey S, Calvano E, Gans JS (2016) The impact of consumer multi-homing on advertising markets and media competition. Management Sci. 64(4):1574–1590.Google Scholar
• Bayus BL, Jain S, Rao AG (2001) Truth or consequences: An analysis of vaporware and new product announcements. J. Marketing Res. 38(1):3–13.Crossref, Google Scholar
• Boudreau K (2010) Open platform strategies and innovation: Granting access vs. devolving control. Management Sci. 56(10):1849–1872.Link, Google Scholar
• Caillaud B, Jullien B (2003) Chicken & egg: Competition among intermediation service providers. RAND J. Econom. 34(2):309–328.Crossref, Google Scholar
• Charla C (2016) A letter from Chris Charla: ID@Xbox Updates and GDC. Accessed February 24, 2020, https://news.xbox.com/en-us/2016/2003/2014/letter-chris-charla-idxbox-updates-gdc/.Google Scholar
• Choi JP (2010) Tying in two‐sided markets with multi‐homing. J. Indust. Econom. 58(3):607–626.Crossref, Google Scholar
• Choi JP, Kristiansen EG, Nahm J (2005) An economic analysis of product pre-announcements. CESifo Econom. Stud. 51(2–3):299–319.Crossref, Google Scholar
• Draganska M, Klapper D (2007) Retail environment and manufacturer competitive intensity. J. Retailing 83(2):183–198.Crossref, Google Scholar
• Dranove D, Gandal N (2003) The DVD‐vs.‐DIVX standard war: Empirical evidence of network effects and preannouncement effects. J. Econom. Management Strategy 12(3):363–386.Crossref, Google Scholar
• Economides N, Katsamakas E (2006) Two-sided competition of proprietary vs. open source technology platforms and the implications for the software industry. Management Sci. 52(7):1057–1071.Link, Google Scholar
• Eisenmann T, Parker G, Van Alstyne MW (2006) Strategies for two-sided markets. Harvard Bus. Rev. 84(10):92.Google Scholar
• Eisenmann TR (2006) Platform-mediated networks: Definitions and core concepts. (Revised October 2007.) Harvard Business School Module Note 807-049, Harvard Business School, Boston.Google Scholar
• Eliashberg J, Robertson TS (1988) New product preannouncing behavior: A market signaling study. J. Marketing Res. 25(3):282–292.Crossref, Google Scholar
• Farrell J, Saloner G (1986) Installed base and compatibility: Innovation, product preannouncements, and predation. Amer. Econom. Rev. 76(5):940–955.Google Scholar
• Gabszewicz JJ, Wauthy XY (2014) Vertical product differentiation and two-sided markets. Econom. Lett. 123(1):58–61.Crossref, Google Scholar
• Gallaway B (2013) Confusion ruled the day at Microsoft’s Xbox One reveal event. WIRED (May 22), https://www.wired.com/2013/2005/xbox-one-hands-on/.Google Scholar
• Gerlach HA (2004) Announcement, entry, and preemption when consumers have switching costs. RAND J. Econom. 35(1):184–202.Crossref, Google Scholar
• Hagiu A (2009) Two‐sided platforms: Product variety and pricing structures. J. Econom. Management Strategy 18(4):1011–1043.Crossref, Google Scholar
• Hagiu A, Hałaburda H (2014) Information and two-sided platform profits. Internat. J. Indust. Organ. 34:25–35.Crossref, Google Scholar
• Hagiu A, Lee RS (2011) Exclusivity and control. J. Econom. Management Strategy 20(3):679–708.Crossref, Google Scholar
• Hagiu A, Spulber D (2013) First-party content and coordination in two-sided markets. Management Sci. 59(4):933–949.Link, Google Scholar
• Hall C (2015) PS4 and Xbox One install base 60 percent larger than last generation, NPD says. Accessed February 24, 2020, https://www.polygon.com/2015/2/13/8033983/ps4-and-xbox-one-install-60-percent-higher-npd-jan-2015.Google Scholar
• Katz ML, Shapiro C (1985) Network externalities, competition, and compatibility. Amer. Econom. Rev. 75(3):424–440.Google Scholar
• Le Nagard-Assayag E, Manceau D (2001) Modeling the impact of product preannouncements in the context of indirect network externalities. Internat. J. Res. Marketing 18(3):203–219.Crossref, Google Scholar
• Lee Y, O’Connor GC (2003) New product launch strategy for network effects products. J. Acad. Marketing Sci. 31(3):241–255.Crossref, Google Scholar
• Mulkerin T (2016) 13 video game consoles you’ve probably never heard of. Bus. Insider (August 8), https://www.businessinsider.com/14-video-game-consoles-youve-probably-never-heard-of-2016-8.Google Scholar
• Narayanan S, Manchanda P, Chintagunta PK (2005) Temporal differences in the role of marketing communication in new product categories. J. Marketing Res. 42(3):278–290.Crossref, Google Scholar
• Niculescu MF, Wu DJ (2014) Economics of free under perpetual licensing: Implications for the software industry. Inform. Systems Res. 25(1):173–199.Link, Google Scholar
• Ofek E, Turut Ö (2013) Vaporware, Suddenware, and Trueware: New product preannouncements under market uncertainty. Marketing Sci. 32(2):342–355.Link, Google Scholar
• Parker GG, Van Alstyne MW (2005) Two-sided network effects: A theory of information product design. Management Sci. 51(10):1494–1504.Link, Google Scholar
• Polygon staff (2013) Xbox One: What we know. Accessed February 24, 2020, https://www.polygon.com/features/2013/5/21/4350930/xbox-one-what-we-know.Google Scholar
• Poulter S (2013) It’s game on in Christmas console war: Xbox One and PlayStation 4 to go head to head with November release dates. Daily Mail (September 4), http://www.dailymail.co.uk/sciencetech/article-2411912/XBox-One-Playstation-2411914-November-release-dates-mean-Christmas-console-war.html.Google Scholar
• Rasch A (2007) Platform competition with partial multihoming under differentiation: A note. Econom. Bull. 12(7):1–8.Google Scholar
• Rochet J-C, Tirole J (2003) Platform competition in two-sided markets. J. Eur. Econom. Assoc. 1(4):990–1029.Crossref, Google Scholar
• Schneider J (2015) 10 tactics for launching a product using social media. Harvard Bus. Rev. (April 16), https://hbr.org/2015/2004/2010-tactics-for-launching-a-product-using-social-media.Google Scholar
• Sterlicchi J (2007) Nintendo’s Wii console captures new game market. The Guardian (October 10), https://www.theguardian.com/business/2007/oct/2010/usnews.internationalnews.Google Scholar
• Su M, Rao VR (2010) New product preannouncement as a signaling strategy: An audience-specific review and analysis. J. Production Innovation Management 27(5):658–672.Crossref, Google Scholar
• Suleymanova I, Wey C (2012) On the role of consumer expectations in markets with network effects. J. Econom. 105(2):101–127.Google Scholar
• Yang J, Mai ES (2010) Experiential goods with network externalities effects: An empirical study of online rating system. J. Bus. Res. 63(9-10):1050–1057.Crossref, Google Scholar
• Zhu F, Iansiti M (2012) Entry into platform‐based markets. Strategic Management J. 33(1):88–106.Crossref, Google Scholar