Design and Pricing of Discretionary Service Lines
Published Online:11 Sep 2020https://doi.org/10.1287/mnsc.2020.3670
References
- (2013) Incentive-compatible revenue management in queueing systems: Optimal strategic delay. Manufacturing Service Oper. Management 15(3):423–443.Link, Google Scholar
- (2016) Optimal price/lead-time menus for queues with customer choice: Segmentation, pooling, and strategic delay. Management Sci. 62(8):2412–2436.Link, Google Scholar
- (2011) How much is a reduction of your customers’ wait worth? An empirical study of the fast-food drive-thru industry based on structural estimation methods. Manufacturing Service Oper. Management 13(4):489–507.Link, Google Scholar
- (2010) Leadtime-variety tradeoff in product differentiation. Manufacturing Service Oper. Management 12(4):569–582.Link, Google Scholar
- (2011) Quality-speed conundrum: Trade-offs in customer-intensive services. Management Sci. 57(1):40–56.Link, Google Scholar
- (2003) Product differentiation and capacity cost interaction in time and price sensitive markets. Manufacturing Service Oper. Management 5(1):18–36.Link, Google Scholar
- (2005) Retail assortment planning in the presence of consumer search. Manufacturing Service Oper. Management 7(4):330–346.Link, Google Scholar
- (2011) Product variety and capacity investments in congested production systems. Manufacturing Service Oper. Management 13(3):390–403.Link, Google Scholar
- (1998) Customer preferences, supply chain costs, and product-line design. Ho T-H, Tang CS, eds. Product Variety Management: Research Advances (Kluwer, Norwell, MA), 123–144.Google Scholar
- (1980) A characterization of waiting-time performance realizable by single-server queues. Oper. Res. 28(3):810–821.Link, Google Scholar
- (2016) Blind queues: The impact of consumer beliefs on revenues and congestion. Management Sci. 62(12):3656–3672.Link, Google Scholar
- (2008) Price discrimination with a resource constraint. Econom. Lett. 100(3):330–332.Crossref, Google Scholar
- (1994) Flexibility and marketing/manufacturing coordination. Internat. J. Production Econom. 36(2):153–167.Crossref, Google Scholar
- Debo L, Li C (2017) Design and pricing of discretionary service lines. Working Paper No. 3054741, Tuck School of Business, Hanover, NH; School of Business Research Paper No. 17‐11, University of Connecticut, Storrs.Google Scholar
- (2008) Queuing for expert services. Management Sci. 54(8):1497–1512.Link, Google Scholar
- (2001) Product differentiation and commonality in design: Balancing revenue and cost drivers. Management Sci. 47(1):37–51.Link, Google Scholar
- (2016) 3D printing vs. traditional flexible technology: Implications for manufacturing strategy. Working paper, Olin Business School, Washington University in St. Louis, St. Louis.Google Scholar
- (1993) Marketing-production joint decision-making. Eliashberg J , Lilien GL , eds. Handbooks in Operations Research and Management Science, vol. 5 (Elsevier Science, Amsterdam),827–877.Google Scholar
- (2001) Learning and Expectations in Macroeconomics. Frontiers of Economic Research (Princeton University Press, Princeton, NJ).Crossref, Google Scholar
- Forbes (2016) Here’s how McDonald’s is now seeking to attract millennials. (November 17), https://www.forbes.com/sites/greatspeculations/2016/11/17/heres-how-mcdonalds-is-now-seeking-to-attract-millennials/#9419e8774542.Google Scholar
- (2016) Self-selecting priority queues with burr distributed waiting costs. Production Oper. Management 25(6):979–992.Crossref, Google Scholar
- (2006) Assortment planning and inventory decisions. Management Sci. 52(10):1528–1543.Link, Google Scholar
- (2009) Property in a queue. Alexander GS , Penalver EM , eds. Property and Community (Oxford University Press, New York), 165–195.Crossref, Google Scholar
- (2006) Product line design with component commonality and cost-reduction effort. Manufacturing Service Oper. Management 8(2):206–219.Link, Google Scholar
- (2007) Operations systems with discretionary task completion. Management Sci. 53(1):61–77.Link, Google Scholar
- (2015) Service systems with experience-based anecdotal reasoning customers. Production Oper. Management 24(5):778–790.Crossref, Google Scholar
- (2017) Discretionary task ordering: Queue management in radiological services. Management Sci. 64(9):4389–4407.Link, Google Scholar
- (2014) McDonald’s menu problem: It’s supersized. Wall Street Journal (December 3), https://www.wsj.com/articles/mcdonalds-menu-problem-its-supersized-1417631056.Google Scholar
- (2016a) Burger King returns to its roots. Wall Street Journal (March 9), https://www.wsj.com/articles/burger-king-returns-to-its-roots-1457519402.Google Scholar
- (2016b) McDonald’s knows it’s losing the burger battle—Can it come back? Wall Street Journal (October 6), https://www.wsj.com/articles/mcdonalds-knows-its-losing-the-burger-battlecan-it-come-back-1475769684.Google Scholar
- (2005) Pricing strategies and service differentiation in queues—A profit maximization perspective. Working paper, Columbia University, New York.Google Scholar
- (2002) Product design with multiple quality-type attributes. Management Sci. 48(11):1502–1511.Link, Google Scholar
- (2009) Retail assortment planning: Review of literature and industry practice. Agrawal N , Smith SA , eds. Retail Supply Chain Management (Springer, New York).Google Scholar
- (1990) The economics of product variety: A survey. Marketing Sci. 9(3):189–206.Link, Google Scholar
- (2019a) McDonald’s drops signature-crafted burgers. Wall Street Journal (April 18), https://www.wsj.com/articles/mcdonalds-drops-signature-crafted-burgers-11555629655.Google Scholar
- (2019b) Chick-fil-A’s lean menu helps chain bulk up. Wall Street Journal (May 8), https://www.wsj.com/articles/chick-fil-as-lean-menu-helps-chain-bulk-up-11557313200.Google Scholar
- (1989) Convergence of least-squares learning in environments with hidden state variables and private information. J. Political Econom. 97(6):1306–1322.Crossref, Google Scholar
- (2008) Product-line competition: Customization vs. proliferation. Management Sci. 54(12):2039–2053.Link, Google Scholar
- (1990) Optimal incentive-compatible priority pricing for the M/M/1 queue. Oper. Res. 38(5):870–883.Link, Google Scholar
- (1984) Market segmentation, self-selection, and product line design. Marketing Sci. 3(4):288–305.Link, Google Scholar
- (2014) McDonald’s bringing build-your-own burger option to 2,000 locations. Consumerist.com. (December 8), https://consumerist.com/2014/12/08/mcdonalds-bringing-build-your-own-burger-option-to-2000-locations/.Google Scholar
- (1978) Monopoly and product quality. J. Econom. Theory 18(2):301–317.Crossref, Google Scholar
- (1961) Rational expectations and the theory of price movements. Econometrica 29(3):315–335.Crossref, Google Scholar
- (2007) Product line design and production technology. Marketing Sci. 26(1):101–117.Link, Google Scholar
- (2016) McDonald’s just pulled the plug on its biggest menu change in years. Accessed October 18, 2017, https://www.businessinsider.in/McDonalds-just-pulled-the-plug-on-its-biggest-menu-change-in-years/articleshow/55229391.cms.Google Scholar
- (1956) Machine repair as a priority waiting-line problem. Oper. Res. 4(1):76–86.Link, Google Scholar
- (2013) Study Guide to Accompany Foodservice Management Fundamentals (John Wiley & Sons, London).Google Scholar
- (1979) Monopolistic competition with outside goods. Bell J. Econom. 10(1):141–156.Crossref, Google Scholar
- (2009) Optimal Design of Queuing Systems (Chapman & Hall/CRC, Taylor & Francis Group, Boca Raton, FL).Crossref, Google Scholar
- (2014) Pricing and operational performance in discretionary services. Production Oper. Management 23(4):689–703.Crossref, Google Scholar
- (1999) On the relationship between inventory costs and variety benefits in retail assortments. Management Sci. 45(11):1496–1509.Link, Google Scholar
- (2010) Design and analysis of diagnostic service centers. Management Sci. 56(11):1873–1890.Link, Google Scholar
- (2008) Standard vs. custom products: Variety, lead time, and price competition. Marketing Sci. 28(5):887–900.Link, Google Scholar
- (2015) The benefit of introducing variability in single-server queues with application to quality-based service domains. Oper. Res. 63(1):233–246.Link, Google Scholar
- (2017) Trading time in a congested environment. Management Sci. 63(7):2049–2395.Link, Google Scholar
- (2012) Lead time and price quotation mode selection: Uniform or differentiated? Production Oper. Management 21(1):177–193.Crossref, Google Scholar

