Ratings, Reviews, and the Marketing of New Products
Published Online:30 Dec 2020https://doi.org/10.1287/mnsc.2020.3848
References
- (2011) Green Lantern’ fizzles at the box office, New York Times (June 19), https://artsbeat.blogs.nytimes.com/2011/06/19/green-lantern-fizzles-at-box-office/?searchResultPosition=9.Google Scholar
- (1994) Why the bass model fits without decision variables. Marketing Sci. 13(3):203–223.Link, Google Scholar
- (2020) What drives extremity bias in online reviews? Theory and experimental evidence. Working paper, University of Lucerne, Lucerne, Switzerland.Google Scholar
- CarGurus (2006) 2001 Ford Escape overview Car Gurus (November 2), https://www.cargurus.com/Cars/2001-Ford-Escape-Overview-c157.Google Scholar
- (2008) Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Sci. 54(3):477–491.Link, Google Scholar
- (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
- (2010) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Sci. 29(5):944–957.Link, Google Scholar
- (2020) Amazon can’t end fake reviews, but its new system might drown them out. Vox (February 14), https://www.vox.com/recode/2020/2/14/21121209/amazon-fake-reviews-one-tap-star-ratings-seller-feedback.Google Scholar
- (2017) Product policy in markets with word-of-mouth communication. Management Sci. 63(1):267–278.Link, Google Scholar
- (2012) Sequential and temporal dynamics of online opinion. Marketing Sci. 31(3):448–473.Link, Google Scholar
- (2017) “Wonder Woman” powering to $800 million this weekend. Forbes (August 18), https://www.forbes.com/sites/markhughes/2017/08/18/wonder-woman-powering-to-800-million-this-weekend/?sh=2fd86f3018c3.Google Scholar
- (2019) Quality and pricing in a market with information sharing. Management Sci. 65(1):272–285.Link, Google Scholar
- (2020) When consumers learn, money burns: Signaling quality via advertising with observational learning and word of mouth. Marketing Sci. Forthcoming.Link, Google Scholar
- (2019) Opinion leaders and product variety. Marketing Sci. 38(5):812–834.Link, Google Scholar
- (2010) Pricing, frills, and customer ratings. Marketing Sci. 29(5):925–943.Link, Google Scholar
- (1985) Small menu costs and large business cycles: A macroeconomic model of monopoly. Quart. J. Econom. 100(2):529–538.Crossref, Google Scholar
- (2014) The impact of text product reviews on sales. Eur. J. Marketing 48(11–12):2176–2197.Crossref, Google Scholar
- (2019) Diffusion and Pricing Over the Product Life Cycle (Elsevier, New York).Crossref, Google Scholar
- (2020) The enhancing vs. backfiring effects of positive emotion in consumer reviews. J. Marketing Res. 57(2):332–352.Crossref, Google Scholar
- (1979) Monopolistic competition with outside goods, The Bell J. Econom. 10(1):141–156.Crossref, Google Scholar
- (2020) The polarity of online reviews: Prevalence, drivers and implications. J. Marketing Res. 57(5):853–877.Crossref, Google Scholar
- (2012) How does the variance of product ratings matter? Management Sci. 58(4):696–707.Link, Google Scholar
- (1980) Aggregate dynamics and staggered contracts. J. Political Econom. 88(1):1–23.Crossref, Google Scholar
- (2015) Product Design and Development, 6th ed. (McGraw-Hill Education, New York)Google Scholar
- (1993) Design and Marketing of New Products, 2nd ed. (Prentice-Hall, Upper Saddle River, NJ).Google Scholar
- (2017) Microsoft confirms Surface Book 2’s power problem. The Verge (November 21), https://www.theverge.com/2017/11/21/16685986/microsoft-surface-book-2-power-problem.Google Scholar
- (2017) Everything we know about Samsung’s Galaxy Note 7 recall. Digital Trends (May 17), https://www.digitaltrends.com/android/samsung-halts-galaxy-note-7-shipments-phones-catching-fire/.Google Scholar

