Profit or Growth? Dynamic Order Allocation in a Hybrid Workforce

Published Online:https://doi.org/10.1287/mnsc.2021.4177

References

  • Ackerberg DA, Gowrisankaran G (2006) Quantifying equilibrium network externalities in the ACH banking industry. RAND J. Econom. 37(3):738–761.CrossrefGoogle Scholar
  • Alizamir S, de Véricourt F, Sun P (2016) Efficient feed-in-tariff policies for renewable energy technologies. Oper. Res. 64(1):52–66.LinkGoogle Scholar
  • Ata B, Lee D, Sönmez E (2019) Dynamic volunteer staffing in multicrop gleaning operations. Oper. Res. 67(2):295–314.AbstractGoogle Scholar
  • Bai J, So KC, Tang CS, Chen X, Wang H (2019) Coordinating supply and demand on an on-demand service platform with impatient customers. Manufacturing Service Oper. Management 21(3):556–570.LinkGoogle Scholar
  • Bass FM (1969) A new product growth for model consumer durables. Management Sci. 15(5):215–227.LinkGoogle Scholar
  • Berman O, Larson RC (1994) Determining optimal pool size of a temporary call-in work force. Eur. J. Oper. Res. 73(1):55–64.CrossrefGoogle Scholar
  • Bhandari A, Scheller-Wolf A, Harchol-Balter M (2008) An exact and efficient algorithm for the constrained dynamic operator staffing problem for call centers. Management Sci. 54(2):339–353.LinkGoogle Scholar
  • Bimpikis K, Elmaghraby WJ, Moon K, Zhang W (2020) Managing market thickness in online business-to-business markets. Management Sci. 66(12):5783–5822.LinkGoogle Scholar
  • Cachon GP, Daniels KM, Lobel R (2017) The role of surge pricing on a service platform with self-scheduling capacity. Manufacturing Service Oper. Management 19(3):368–384.LinkGoogle Scholar
  • Chu J, Manchanda P (2016) Quantifying cross and direct network effects in online consumer-to-consumer platforms. Marketing Sci. 35(6):870–893.LinkGoogle Scholar
  • Cullen Z, Farronato C (2021) Outsourcing tasks online: Matching supply and demand on peer-to-peer internet platforms. Management Sci. 67(7):3985–4003.LinkGoogle Scholar
  • Dolan RJ, Jeuland AP (1981) Experience curves and dynamic demand models: Implications for optimal pricing strategies. J. Marketing 45(1):52–62.CrossrefGoogle Scholar
  • Dong J, Ibrahim R (2020) Managing supply in the on-demand economy: Flexible workers, full-time employees, or both? Oper. Res. 68(4):1238–1264.LinkGoogle Scholar
  • Ferreira K, Goh J, Lau D, Phan T (2019) GHN and AhaMove: Last-mile delivery in Vietnam. Case 619–051, Harvard Business School, Boston.Google Scholar
  • Gandal N, Kende M, Rob R (2000) The dynamics of technological adoption in hardware/software systems: The case of compact disc players. RAND J. Econom. 31(1):43–61.CrossrefGoogle Scholar
  • Hagiu A (2007) Merchant or two-sided platform? Rev. Network Econom. 6(2):115–133.Google Scholar
  • Hagiu A (2009) Two-sided platforms: Product variety and pricing structures. J. Econom. Management Strategy 18(4):1011–1043.CrossrefGoogle Scholar
  • Hagiu A, Rothman S (2016) Network effects aren’t enough. Harvard Bus. Rev. 94(4):64–71.Google Scholar
  • Ho T-H, Savin S, Terwiesch C (2002) Managing demand and sales dynamics in new product diffusion under supply constraint. Management Sci. 48(2):187–206.LinkGoogle Scholar
  • Ho T-H, Savin S, Terwiesch C (2011) A reply to “New product diffusion decisions under supply constraints.” Management Sci. 57(10):1811–1812.LinkGoogle Scholar
  • JD.com (2016) JD Daojia and Dada to merge, forming highly integrated O2O platform. Accessed October 26, 2020, https://ir.jd.com/news-releases/news-release-details/jd-daojia-and-dada-merge-forming-highly-integrated-o2o-platform.Google Scholar
  • Kabra A, Belavina E, Girotra K (2016) Designing promotions to scale marketplaces. Working paper, INSEAD, Fontainebleau, France.Google Scholar
  • Kalish S (1985) A new product adoption model with price, advertising, and uncertainty. Management Sci. 31(12):1569–1585.LinkGoogle Scholar
  • Kalish S, Lilien GL (1983) Optimal price subsidy policy for accelerating the diffusion of innovation. Marketing Sci. 2(4):407–420.LinkGoogle Scholar
  • Kanniainen J, Mäkinen SJ, Piché R, Chakrabarti A (2010) Forecasting the diffusion of innovation: a stochastic Bass model with log-normal and mean-reverting error process. IEEE Trans. Engrg. Management 58(2):228–249.CrossrefGoogle Scholar
  • Katz ML, Shapiro C (1992) Product introduction with network externalities. J. Indust. Econom. 40(1):55–83.CrossrefGoogle Scholar
  • Kesavan S, Staats BR, Gilland W (2014) Volume flexibility in services: The costs and benefits of flexible labor resources. Management Sci. 60(8):1884–1906.LinkGoogle Scholar
  • Kosoff M (2015) Amazon goes after Uber and a slew of other on-demand startups with its own delivery service. Accessed February 20, 2020, https://www.businessinsider.com/amazon-launches-amazon-flex-delivery-service-2015-9?IR=T.Google Scholar
  • Kumar S, Swaminathan JM (2003) Diffusion of innovations under supply constraints. Oper. Res. 51(6):866–879.LinkGoogle Scholar
  • Li J, Netessine S (2020) Higher market thickness reduces matching rate in online platforms: Evidence from a quasiexperiment. Management Sci. 66(1):271–289.LinkGoogle Scholar
  • Lian Z, Van Ryzin G (2021) Optimal growth in two-sided markets. Management Sci. ePub ahead of print February 26, https://doi.org/10.1287/mnsc.2020.3832.LinkGoogle Scholar
  • Liu W, Wang S, Zhu D, Wang D, Shen X (2017) Order allocation of logistics service supply chain with fairness concern and demand updating: Model analysis and empirical examination. Ann. Oper. Res. 268:177–213.CrossrefGoogle Scholar
  • LogisticsMatter.com (2013) DHL crowd sources deliveries in Stockholm with MyWays. Accessed November 8, 2021, https://logisticsmatter.com/dhl-crowd-sources-deliveries-in-stockholm-with-myways/.Google Scholar
  • Mahajan V, Peterson R (1985) Models for Innovation Diffusion (SAGE, Newbury Park, CA).CrossrefGoogle Scholar
  • McKinsey & Company (2017) Grow fast or die slow: The role of profitability in sustainable growth. Accessed November 26, 2020, https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/grow-fast-or-die-slow-the-role-of-profitability-in-sustainable-growth.Google Scholar
  • Milner JM, Pinker EJ (2001) Contingent labor contracting under demand and supply uncertainty. Management. Sci. 47(8):1046–1062.LinkGoogle Scholar
  • Monahan GE (1984) Technical note—a pure birth model of optimal advertising with word-of-mouth. Marketing Sci. 3(2):169–178.LinkGoogle Scholar
  • Nair H, Chintagunta P, Dubé J-P (2004) Empirical analysis of indirect network effects in the market for personal digital assistants. Quant. Marketing Econom. 2(1):23–58.CrossrefGoogle Scholar
  • Nikzad A (2019) Thickness and competition in ride-sharing markets. Preprint, submitted March 13, https://dx.doi.org/10.2139/ssrn.3065672.Google Scholar
  • Pinker EJ, Larson RC (2003) Optimizing the use of contingent labor when demand is uncertain. Eur. J. Oper. Res. 144(1):39–55.CrossrefGoogle Scholar
  • Porteus EL (1971) On the optimality of generalized (s, S) policies. Management Sci. 17(7):411–426.LinkGoogle Scholar
  • Rochet J-C, Tirole J (2006) Two-sided markets: a progress report. RAND J. Econom. 37(3):645–667.CrossrefGoogle Scholar
  • Rysman M (2009) The economics of two-sided markets. J. Econom. Perspect. 23(3):125–143.CrossrefGoogle Scholar
  • Scarf, HE (1963) A survey of analytic techniques in inventory theory. Scarf HE, Gilford DD, Shelley MW, eds. Multistage Inventory Models and Techniques (Stanford University Press, Stanford, CA), 185–225.Google Scholar
  • Sethi SP (1983) Deterministic and stochastic optimization of a dynamic advertising model. Optimal Control Appl. Methods 4(2):179–184.CrossrefGoogle Scholar
  • Shen W, Duenyas I, Kapuscinski R (2011) New product diffusion decisions under supply constraints. Management Sci. 57(10):1802–1810.LinkGoogle Scholar
  • Skiadas CH, Giovanis AN (1997) A stochastic bass innovation diffusion model for studying the growth of electricity consumption in Greece. Appl. Stochastic Models Data Anal. 13(2):85–101.CrossrefGoogle Scholar
  • Stremersch S, Tellis GJ, Hans Franses P, Binken JL (2007) Indirect network effects in new product growth. J. Marketing 71(3):52–74.CrossrefGoogle Scholar
  • Stummer C, Kundisch D, Decker R (2018) Platform launch strategies. Bus. Inform. Systems Engrg. 60(2):167–173.CrossrefGoogle Scholar
  • Tapiero CS (1983) Stochastic diffusion models with advertising and word-of-mouth effects. Eur. J. Oper. Res. 12(4):348–356.CrossrefGoogle Scholar
  • Yang Y (2018) Didi Chuxing loses RMB4bn in first half of year. Financial Times (September 10), https://www.ft.com/content/7f6c55dc-b4c5-11e8-bbc3-ccd7de085ffe.Google Scholar
  • Zhao M (2018) Alibaba affiliate takes control of logistics startup Dianwoda in $290M deal. Accessed October 26, 2020, https://www.spglobal.com/marketintelligence/en/news-insights/trending/hcfsf8xuvloxbazssuqepg2.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.