Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market

References

• Ahn D-Y, Duan JA, Mela CF (2016) Managing user-generated content: A dynamic rational expectations equilibrium approach. Marketing Sci. 35(2):284–303.Link, Google Scholar
• Almond D, Doyle J, Kowalski A, Williams H (2010) Estimating marginal returns to medical care: Evidence from at-risk newborns. Quart J. Econom. 125(2):591–634.Crossref, Google Scholar
• Barreca A, Guldi M, Lindo J, Waddell G (2011) Saving babies? Revisiting the effect of very low birth weight classification. Quart. J. Econom. 126(4):2117–2123.Crossref, Google Scholar
• Bayus B (2013) Crowdsourcing new product ideas over time: An analysis of the Dell IdeaStorm community. Management Sci. 59(1):226–244.Link, Google Scholar
• Berger J, Packard G (2018) Are atypical things more popular? Psych. Sci. 29(7):1178–1184.Crossref, Google Scholar
• Berger J, Humphreys A, Ludwig S, Moe W, Netzer O, Schweidel D (2020) Uniting the tribes: Using text for marketing insight. J. Marketing 84(1):1–25.Crossref, Google Scholar
• Bolton RN (1998) A dynamic model of the duration of the customer’s relationship with a continuous service provider: The role of satisfaction. Marketing Sci. 17(1):45–65.Link, Google Scholar
• Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
• Chung DJ, Steenburgh T, Sudhir K (2014) Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans. Marketing Sci. 33(2):165–187.Link, Google Scholar
• Chung J, Johar GV, Li Y, Netzer O, Pearson M (2022) Mining consumer minds: Downstream consequences of host motivations for home-sharing platforms. J. Consumer Res. 48(5):817–838.Crossref, Google Scholar
• CNNIC (2019) The 44th Report on the Internet Development in China (Chinese Internet Information Center).Google Scholar
• Decker R, Trusov M (2010) Estimating aggregate consumer preferences from online product reviews. Internat. J. Res. Marketing 27(4):293–307.Crossref, Google Scholar
• Erdem T, Keane MP (1996) Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. 15(1):1–20.Link, Google Scholar
• Go A, Bhayani R, Huang L (2009) Twitter sentiment classification using distant supervision. CS224N Project Report, Stanford, 1–12.Google Scholar
• Godes D, Mayzlin D (2004) Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4):545–560.Link, Google Scholar
• Greco AN, Milliot J, Wharton RM (2013) The Book Publishing Industry, 3rd ed. (Routledge, New York).Google Scholar
• Gustafsson A, Johnson MD, Roos I (2005) The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. J. Marketing 69(4):210–218.Crossref, Google Scholar
• Hauser J, Simester D, Wernerfelt B (1994) Customer satisfaction incentives. Marketing Sci. 13(4):327–350.Link, Google Scholar
• Hausman C, Rapson DS (2018) Regression discontinuity in time: Considerations for empirical applications. Annual Rev. Resource Econom. 10(1):533–552.Crossref, Google Scholar
• Hennig-Thurau T, Marchand A, Hiller B (2012) The relationship between reviewer judgments and motion picture success: Re-analysis and extension. J. Cultural Econom. 36(3):249–283.Crossref, Google Scholar
• Holmstrom B, Milgrom P (1991) Multitask principal-agent analyses: Incentive contracts, asset ownership, and job design. J. Law Econom. Organ. 7(special_issue):24–52.Crossref, Google Scholar
• Hong F, Hossain T, List JA, Tanaka M (2018) Testing the theory of multitasking: Evidence from a natural field experiment in Chinese factories. Internat. Econom. Rev. 59(2):511–536.Crossref, Google Scholar
• Huang Y, Vir Singh P, Srinivasan K (2014) Crowdsourcing new product ideas under consumer learning. Management Sci. 60(9):2138–2159.Link, Google Scholar
• Jain S, Qian K (2021) Compensating online producers: A theoretical analysis. Management Sci. 67(11):7075–7090.Link, Google Scholar
• John G, Weitz B (1989) Salesforce compensation: An empirical investigation of factors related to use of salary versus incentive compensation. J. Marketing Res. 26(1):1–14.Crossref, Google Scholar
• Keaveney SM (1995) Customer switching behavior in service industries: An exploratory study. J. Marketing 59(2):71–82.Crossref, Google Scholar
• Kim S, Chintagunta PK, Li J (2022a) Disruption on the streets: A case study on the impact of uber’s entry on the taxi business. Preprint, submitted March 7, https://dx.doi.org/10.2139/ssrn.4051063.Google Scholar
• Kim M, Sudhir K, Uetake K (2022b) A structural model of a multitasking salesforce: Job task allocation and incentive plan design. Management Sci. 68(6):4602–4630.Link, Google Scholar
• Li X, Liao C, Xie Y (2021) Digital piracy, creative productivity, and customer care effort: Evidence from the digital publishing industry. Marketing Sci. 40(4):685–707.Link, Google Scholar
• Lisjak M, Bonezzi A, Rucker D (2021) How marketing perks influence word of mouth. J. Marketing 85(5):128–144.Crossref, Google Scholar
• Liu X, Lee D, Srinivasan K (2019) Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning. J. Marketing Res. 56(6):918–943.Crossref, Google Scholar
• Lu SF (2012) Multitasking, information disclosure, and product quality: Evidence from nursing homes. J. Econom. Management Strategy 21(3):673–705.Crossref, Google Scholar
• Luca M (2015) Chapter 12: User-generated content and social media. Anderson SP, Waldfogel J, Stromberg D, eds. Handbook of Media Economics, vol. 1 (Elsevier, Amsterdam), 563–592.Google Scholar
• Maas A, Daly RE, Pham PT, Huang D, Ng AY, Potts C (2011) Learning word vectors for sentiment analysis. Lin D, Matsumoto Y, Mihalcea R, eds. Proc. 49th Ann. Meeting Assoc. Comput. Linguistics: Human Language Tech. (Association for Computational Linguistics, Stroudsburg, PA), 142–150.Google Scholar
• MacDonald G, Marx LM (2001) Adverse specialization. J. Political Econom. 109(4):864–899.Crossref, Google Scholar
• Meyer RJ, Shi Y (1995) Sequential choice under ambiguity: Intuitive solutions to the armed-bandit problem. Management Sci. 41(5):817–834.Link, Google Scholar
• Misra S, Nair HS (2011) A structural model of sales-force compensation dynamics: Estimation and field implementation. Quant. Marketing Econom. 9(3):211–257.Crossref, Google Scholar
• Moldovan S, Steinhart Y, Lehmann D (2019) Propagators, creativity, and informativeness: What helps ads go viral. J. Interactive Marketing 47(1):102–114.Crossref, Google Scholar
• Neal D, Schanzenbach DW (2010) Left behind by design: Proficiency counts and test-based accountability. Rev. Econom. Statist. 92(2):263–283.Crossref, Google Scholar
• Netzer O, Lemaire A, Herzenstein M (2019) When words sweat: Identifying signals for loan default in the text of loan applications. J. Marketing Res. 56(6):960–980.Crossref, Google Scholar
• Oyer P (1998) Fiscal year ends and nonlinear incentive contracts: The effect on business seasonality. Quart. J. Econom. 113(1):149–185.Crossref, Google Scholar
• Oyer P (2000) A theory of sales quotas with limited liability and rent sharing. J. Labor Econom. 18(3):405–426.Crossref, Google Scholar
• Ozturk OC, Chintagunta PK, Venkataraman S (2019) Consumer response to chapter 11 bankruptcy: Negative demand spillover to competitors. Marketing Sci. 38(2):296–316.Link, Google Scholar
• Pang B, Lee L, Vaithyanathan S (2002) Thumbs up? Sentiment classification using machine learning techniques. Preprint, submitted May 28, https://arxiv.org/abs/0205070.Google Scholar
• Rajavi K, Lehmann D, Keller K, Golmohammadi A (2022) How advertising expenditures affect consumers’ perceptions of quality: A psychology-based assessment of brand-, category-, and country-level moderators. J. Advertising Res. 62(4):321–335.Crossref, Google Scholar
• Raju JS, Srinivasan V (1996) Quota-based compensation plans for multiterritory heterogeneous salesforces. Management Sci. 42(10):1454–1462.Link, Google Scholar
• Ross WT (1991) Performance against quota and the call selection decision. J. Marketing Res. 28(3):296–306.Crossref, Google Scholar
• Rust RT, Zahorik AJ, Keiningham TL (1995) Return on quality (ROQ): Making service quality financially accountable. J. Marketing 59(2):58–70.Crossref, Google Scholar
• Steenburgh TJ (2008) Effort or timing: The effect of lump-sum bonuses. Quant. Marketing Econom. 6(3):235.Crossref, Google Scholar
• Sun M, Zhu F (2013) Ad revenue and content commercialization: Evidence from blogs. Management Sci. 59(10):2314–2331.Link, Google Scholar
• Sun Y, Dong X, McIntyre S (2017) Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards. Marketing Sci. 36(3):329–337.Link, Google Scholar
• Sun Y, Wang S, Feng S, Ding S, Pang C, Shang J, Liu J, et al. (2021) Ernie 3.0: Large-scale knowledge enhanced pre-training for language understanding and generation. Preprint, submitted July 5, https://arxiv.org/abs/2107.02137.Google Scholar
• Toubia O, Netzer O (2017) Idea generation, creativity, and prototypicality. Marketing Sci. 36(1):1–20.Link, Google Scholar
• Toubia O, Stephen AT (2013) Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter? Marketing Sci. 32(3):368–392.Link, Google Scholar
• Waldfogel J, Reimers I (2015) Storming the gatekeepers: Digital disintermediation in the market for books. Inform. Econom. Policy 31(June):47–58.Crossref, Google Scholar
• Winer L (1973) The effect of product sales quotas on sales force productivity. J. Marketing Res. 10(2):180–183.Crossref, Google Scholar
• Yu Y, Khern-Am Nuai W, Pinsonneault A (2022) When paying for reviews pays off: The case of performance-contingent monetary rewards. MIS Quart. 46(1):609–626.Crossref, Google Scholar
• Zhang J, Gan R, Wang J, Zhang Y, Zhang L, Yang P, Gao X, et al. (2022) Fengshenbang 1.0: Being the foundation of chinese cognitive intelligence. Preprint, submitted September 7, https://arxiv.org/abs/2209.02970.Google Scholar