Product Line Selection and Pricing with Modularity in Design

References

• Anderson S. P., de Palma A. Multiproduct firms: A nested logit approach. J. Indust. Econom. (1992) XL(3):261–276Crossref, Google Scholar
• Anderson S. P., de Palma A., Thisse J.-F.Discrete Choice Theory of Product Differentiation (1992) (MIT Press, Cambridge, MA) Crossref, Google Scholar
• Aydin G., Ryan J. K. Product line selection and pricing under the multinomial logit choice model. (2000) . Working paper, Purdue University, West Lafayette, INGoogle Scholar
• Baldwin C. Y., Clark K. B. Managing in an age of modularity. Harvard Bus. Rev. (1997) 75(5):84–93Google Scholar
• Bayus B. L., Putsis W. P. Product proliferation: An empirical analysis of product line determinants and market outcomes. Marketing Sci. (1999) 18(2):137–153Link, Google Scholar
• Chen K. D., Hausman W. H. Technical note: Mathematical properties of the optimal product line selection problem using choice-based conjoint analysis. Management Sci. (2000) 46(2):327–332Link, Google Scholar
• Collier D. A. Aggregate safety stock levels and component part commonality. Management Sci. (1982) 28(11):1296–1303Link, Google Scholar
• Desai P., Kekre S., Radhakrishnan S., Srinivasan K. Product differentiation and commonality in design: Balancing revenue and cost drivers. Management Sci. (2001) 47(1):37–51Link, Google Scholar
• Dobson G., Kalish S. Heuristics for pricing and positioning a product line using conjoint and cost data. Management Sci. (1993) 39(2):160–175Link, Google Scholar
• Fisher M. L., Ramdas K., Ulrich K. Component sharing in the management of product variety: A study of automotive braking systems. Management Sci. (1999) 45(3):297–315Link, Google Scholar
• Gönül F., Srinivasan K. Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues. Marketing Sci. (1993) 12(3):213–229Link, Google Scholar
• Green P. E., Krieger A. M. Recent contributions to optimal product positioning and buyer segmentation. Eur. J. Oper. Res. (1989) 41:127–141Crossref, Google Scholar
• Greenwald B. C., Stiglitz J. E. Asymmetric information and the new theory of the firm: Financial constraints and risk behavior. Amer. Econom. Rev. (1990) 80(2):160–165Google Scholar
• Hanson W., Martin K. Optimizing multinomial logit profit functions. Management Sci. (1996) 42(7):992–1003Link, Google Scholar
• Hewitt E., Stromberg K. R.Real and Abstract Analysis: A Modern Treatment of the Theory of Functions of a Real Variable (1997) (Springer-Verlag, New York) Google Scholar
• Ho T. H., Tang C. S.Product Variety Management—Research Advances (1998) (Kluwer Academic Publishers, Boston, MA) Crossref, Google Scholar
• Hopp W. J., Xu X. A static approximation for dynamic demand substitution with applications in a competitive market. (2005) . Working paper, Department of Industrial Engineering, Northwestern University, Evanston, ILGoogle Scholar
• Huffman C., Kahn B. E. Variety for sale: Mass customization or mass confusion? J. Retailing (1998) 74(4):491–513Crossref, Google Scholar
• Kaul A., Rao V. R. Research for product positioning and design decisions: An integrative review. Internat. J. Res. Marketing (1995) 12:293–320Crossref, Google Scholar
• Kekre S., Srinivasan K. Broader product line: A necessity to achieve success? Management Sci. (1990) 36(10):1216–1231Link, Google Scholar
• Kim K., Chhajed D. Product design with multiple quality-type attributes. Management Sci. (2002) 48(11):1502–1511Link, Google Scholar
• Krishnan V., Ulrich K. T. Product development decisions: A review of the literature. Management Sci. (2001) 47(1):1–21Link, Google Scholar
• Labro E. The cost effects of component-commonality: A literature review through a management-accounting lens. Manufacturing Service Oper. Management (2004) 6(4):358–367Link, Google Scholar
• Lancaster K. The economics of product variety: A survey. Marketing Sci. (1990) 9(3):189–206Link, Google Scholar
• Lippman S. A., McCardle K. F. The competitive newsboy. Oper. Res. (1997) 45(1):54–65Link, Google Scholar
• Marshall A. W., Olkin I.Inequalities: Theory of Majorization and Its Application (1979) (Academic Press, New York) Google Scholar
• Meyer M. H., Lehnerd A. P.The Power of Product Platforms: Building Value and Cost Leadership (1997) (The Free Press, New York) Google Scholar
• Milgrom P., Segal I. Envelope theorems for arbitrary choice sets. Econometrica (2002) 70(2):583–601Crossref, Google Scholar
• Netessine S., Rudi N. Centralized and competitive inventory models with demand substitution. Oper. Res. (2003) 51(2):329–335Link, Google Scholar
• Pearson A. E. Corporate redemption and the seven deadly sins. Harvard Bus. Rev. (1992) 70(May/June):65–75Google Scholar
• Pine II B. J.Mass Customization: The New Frontier in Business Competition (1993) (Harvard Business School Press, Boston, MA) Google Scholar
• Quelch J. A., Kenny D. Extend profits, not product lines. Harvard Bus. Rev. (1994) 72(Sept./Oct.):153–160Google Scholar
• Ramdas K. Managing product variety: An integrative review and research directions. Production Oper. Management (2003) 12(1):79–101Crossref, Google Scholar
• Ramirez A. Boeing’s happy, harrowing times. Fortune (1989) 120(July 17):40–48Google Scholar
• Sanchez R. Modular architectures in the marketing process. J. Marketing (1999) 63:92–111Crossref, Google Scholar
• Sanderson S., Uzumeri M. Managing product families: The case of the Sony walkman. Res. Policy (1995) 24:761–782Crossref, Google Scholar
• Topkis D. M.Supermodularity and Complementarity (1998) (Princeton University Press, Princeton, NJ) Crossref, Google Scholar
• Ulrich K. T. The role of product architecture in the manufacturing firm. Res. Policy (1995) 24:419–440Crossref, Google Scholar
• Ulrich K. T., Eppinger S. D.Product Design and Development (2004) (McGraw Hill, New York) Google Scholar
• van Ryzin G., Mahajan S. On the relationship between inventory costs and variety benefits in retail assortments. Management Sci. (1999) 45(11):1496–1509Link, Google Scholar
• Walls M. R., Dyer J. S. Risk propensity and firm performance: A study of the petroleum exploration industry. Management Sci. (1996) 42(7):1004–1021Link, Google Scholar
• Xu X. Strategic product line selection and pricing. (2005) . Unpublished doctoral dissertation, Northwestern University, Evanston, ILGoogle Scholar