Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales
Published Online:12 Jun 2009https://doi.org/10.1287/msom.1090.0262
References
- A dynamic model of customer satisfaction. (2007) . Working paper, INSEAD, SingaporeGoogle Scholar
- Revenue management for the inventory optimization of Television Azteca. (2007) . Television Azteca, Mexico CityGoogle Scholar
- Single machine lot-sizing with discrete uniform yields and rigid demand: Robustness of optimal solution. IIE Trans. (1995) 27:625–633Crossref, Google Scholar
- Online advertising: A revenue management approach. (2008) . Working paper, New York University, New YorkGoogle Scholar
- Capacity and inventory management in the presence of a long-term channel and a spot market. (2005) . Working paper, New York University, New YorkGoogle Scholar
- A mixed-bundling pricing strategy for the TV advertising market. (2007) . Working paper, Katz School of Business, University of PittsburghGoogle Scholar
- Optimal reject allowance with constant marginal production efficiency. Naval Res. Logist. Quart. (1977) 24:21–33Crossref, Google Scholar
- Dynamic Programming and Optimal Control (2007) 3rd ed.(Athena Scientific, Nashua, NH) Google Scholar
- Scheduling commercials on broadcast television. Oper. Res. (2004) 53(3):337–345Link, Google Scholar
- Managing on-air ad inventory in broadcast TV. IIE Trans. (2008) 40(12):1107–1123Crossref, Google Scholar
- Myopic heuristics for the random yield problem. Oper. Res. (1999) 47(5):713–722Link, Google Scholar
- NBC's optimization systems increase revenues and productivity. Interfaces (2002) 32(1):47–60Link, Google Scholar
- Resource and revenue management in nonprofit operations. Oper. Res. (2009) 57(5):1114–1128Link, Google Scholar
- Dynamic pricing in the presence of inventory considerations. Management Sci. (2003) 49(10):1287–1309Link, Google Scholar
- Revenue management of callable products. Management Sci. (2008) 54(3):550–564Link, Google Scholar
- Periodic review production planning model with uncertain capacity and uncertain demand. IIE Trans. (1988) 20(3):144–150Crossref, Google Scholar
- Production to order with random yields: Single-stage multiple lotsizing. IIE Trans. (1996) 28:669–676Crossref, Google Scholar
- Multistage production to order with rework capability. Management Sci. (2002) 48:652–664Link, Google Scholar
- Multiple lotsizing in production to order with random yields: Review of recent advances. Ann. Oper. Res. (2004) 126:43–69Crossref, Google Scholar
- Stochastic comparisons in production yield management. Oper. Res. (2005) 53(2):377–384Link, Google Scholar
- The finite multiple lot sizing problem with interrupted geometric yield and holding costs. Eur. J. Oper. Res. (2003) 145(3):635–644Crossref, Google Scholar
- The structure of periodic review policies in the presence of random yield. Oper. Res. (1990) 38(4):634–643Link, Google Scholar
- Price sensitivity and television advertising exposures: Some empirical findings. Marketing Sci. (1992) 11(4):359–371Link, Google Scholar
- Production planning under yield and demand uncertainty with yield-dependent cost and price. Manufacturing Service Oper. Management (2004) 6(3):209–224Link, Google Scholar
- Revenue management for broadcasting commercials: The channel's problem of selecting and scheduling the advertisements to be aired. Internat. J. Revenue Management (2007) 1(1):28–44Crossref, Google Scholar
- Integrating long-term and short-term contracting via B2B exchanges for capital-intensive industries. Management Sci. (2003) 49(11):1597–1615Link, Google Scholar
- Joint inventory replenishment and pricing control for systems with uncertain yield and demand. Oper. Res. (2006) 54(4):696–705Link, Google Scholar
- How TV advertising works: A meta-analysis of 389 real world cable TV advertising experiments. J. Marketing Res. (1995) 32:125–139Crossref, Google Scholar
- Measuring the net cumulative coverage of a print campaign. J. Advertising Res. (1964) 4:23–28Google Scholar
- Comparison Methods for Stochastic Models and Risks (2002) (Wiley, New York) Google Scholar
- Irreversible investment problems. Finance Stochastics (2000) 4:223–250Crossref, Google Scholar
- Pricing and Revenue Optimization (2008) (Stanford Business Books, Stanford, CA) Google Scholar
- Foundations of Stochastic Inventory Theory (2002) (Stanford Business Books, Stanford, CA) Crossref, Google Scholar
- Stochastic Programming (1995) (Kluwer Academic Publishers, Budapest) Crossref, Google Scholar
- Product cycling with uncertain yields: Analysis and application to the process industry. Oper. Res. (2002) 50(4):680–691Link, Google Scholar
- A Heuristic for multiple lotsizing for an order under variable yield. IIE Trans. (1986) 18:63–69Crossref, Google Scholar
- Optimal inventory policies when stockouts result from defective products. Internat. J. Production Res. (1980) 18(6):677–685Crossref, Google Scholar
- Structural properties of stochastic dynamic programs. Oper. Res. (2002) 50:796–809Link, Google Scholar
- The Theory and Practice of Revenue Management (2004) (Springer, New York) Crossref, Google Scholar
- Supermodularity and Complementarity (1998) (Princeton University Press, Princeton, NJ) Crossref, Google Scholar
- Random yield, rework and scrap in a multistage batch manufacturing environment. Oper. Res. (1992) 40(3):551–563Link, Google Scholar
- Competitive options, supply contracts and electronic markets. Management Sci. (2005) 51(3):452–466Link, Google Scholar
- Sourcing with random yield and stochastic demand. Comput. Oper. Res. (2007) 34(12):3682–3690Crossref, Google Scholar
- Lot sizing and random yields: A review. Oper. Res. (1995) 43(2):311–334Link, Google Scholar
- Mathematical models for the television advertising allocation problem. Internat. J. Oper. Res. (2006) 1(3):302–322Crossref, Google Scholar

