Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences

References

• Ben-Akiva ME, Lerman SR (1985) Discrete Choice Analysis: Theory and Application to Travel Demand, vol. 9 (MIT Press, Cambridge, MA).Google Scholar
• Berbeglia G, Garassino A, Vulcano G (2021) A comparative empirical study of discrete choice models in retail operations. Melbourne Business School, Melbourne, Australia. Management Sci. Forthcoming.Google Scholar
• Birghtwell G, Winkler P (1991) Counting linear extensions is# p-complete. Proc. 23rd ACM Sympos. Theory Comput. (ACM, New York), 175–181.Google Scholar
• Blattberg RC, Neslin SA (1990) Sales Promotion: Concepts, Methods, and Strategies (Prentice Hall, Upper Saddle River, NJ).Google Scholar
• Brinks S (2018) Indiscriminate Promotions Cost Retailers (Forrester Consulting).Google Scholar
• Bronnenberg BJ, Kruger MW, Mela CF (2008) Database paper—The IRI marketing data set. Marketing Sci. 27(4):745–748.Link, Google Scholar
• Chandukala SR, Kim J, Otter T, Rossi PE, Allenby GM (2008) Choice models in marketing: Economic assumptions, challenges and trends. Foundations Trends Marketing 2(2):97–184.Crossref, Google Scholar
• Cohen MC, Kalas J, Perakis G (2017) Optimizing promotions for multiple items in supermarkets. Working paper, Leonard N. Stern School of Business, New York University.Google Scholar
• Dekimpe MG, Hanssens DM, Silva-Risso JM (1998) Long-run effects of price promotions in scanner markets. J. Econometrics 89(1):269–291.Crossref, Google Scholar
• DelVecchio D, Henard DH, Freling TH (2006) The effect of sales promotion on post-promotion brand preference: A meta-analysis. J. Retailing 82(3):203–213.Crossref, Google Scholar
• Denman T (2016) Lowes foods launches personalized promotions. RIS News (April 18), https://risnews.com/lowes–foods–launches–personalized–promotions.Google Scholar
• Farhnam A (2013) Prices now pegged to your buying history at some markets. ABC News (December 2), http://abcnews.go.com/Business/supermarkets–introduce–personalized–pricing/story?id=21010246.Google Scholar
• Farias VF, Jagabathula S, Shah D (2013) A nonparametric approach to modeling choice with limited data. Management Sci. 59(2):305–322.Link, Google Scholar
• Foekens EW, Leeflang PS, Wittink DR (1998) Varying parameter models to accommodate dynamic promotion effects. J. Econometrics 89(1):249–268.Crossref, Google Scholar
• Gedenk K, Neslin SA, Ailawadi KL (2006) Sales promotion. Krafft M, Mantrala MK, eds. Retailing in the 21st Century (Springer, Berlin, Heidelberg), 345–359.Crossref, Google Scholar
• Guadagni PM, Little JD (1983) A logit model of brand choice calibrated on scanner data. Marketing Sci. 2(3):203–238.Link, Google Scholar
• Hauser J (2014) Consideration-set heuristics. J. Bus. Res. 67(8):1688–1699.Crossref, Google Scholar
• Jagabathula S, Vulcano G (2018) A partial-order-based model to estimate individual preferences using panel data. Management Sci. 64(4):1609–1628.Link, Google Scholar
• Jeuland A (1979) Brand choice inertia as one aspect of the notion of brand loyalty. Management Sci. 25(7):671-682.Link, Google Scholar
• Kalyanaram G, Winer RS (1995) Empirical generalizations from reference price research. Marketing Sci. 14(3, supplement):G161–G169.Link, Google Scholar
• Karp R (1972) Reducibility among combinatorial problems. Miller RE, Thatcher JW, Bohlinger JD, eds. Complexity of Computer Computations, The IBM Research Symposia Series (Springer, Boston).Crossref, Google Scholar
• Khan R, Lewis M, Singh V (2009) Dynamic customer management and the value of one-to-one marketing. Marketing Sci. 28(6):1063–1079.Link, Google Scholar
• Khandelwal A, Ma W, Simchi-Levi D (2017) Predicting user choice in video games. Presentation, 2017 INFORMS Revenue Management & Pricing Conf. Amsterdam.Google Scholar
• Kharif O (2013) Supermarkets offer personalized pricing. Bloomberg (November 15), https://www.bloomberg.com/news/articles/2013–11–14/2014–outlook–supermarkets–offer–personalized–pricing.Google Scholar
• Ladd B (2019) Technology startup Apricart wants to revolutionize the grocery business for consumers and retailers. Forbes (February 11), https://www.forbes.com/sites/brittainladd/2019/02/11/technology–startup–apricart–wants–to–revolutionize–the–grocery–business–for–consumers–and–retailers/479ed1df4b45.Google Scholar
• Mahajan S, van Ryzin G (2001) Stocking retail assortments under dynamic consumer substitution. Oper. Res. 49(3):334–351.Link, Google Scholar
• Marden JI (1995) Analyzing and Modeling Rank Data, Monographs on Statistics and Applied Probability, vol. 64 (CRC Press, Boca Raton, FL).Google Scholar
• Mela CF, Gupta S, Lehmann DR (1997) The long-term impact of promotion and advertising on consumer brand choice. J. Marketing Res. 34(2):248–261.Crossref, Google Scholar
• Pounder J (2015) For what it’s worth–The future of personalized pricing. The Guardian (November 6), https://www.theguardian.com/media–network/2015/nov/06/personalised–pricing–future–online–offline–retail.Google Scholar
• Rusmevichientong P, Van Roy B, Glynn PW (2006) A nonparametric approach to multiproduct pricing. Oper. Res. 54(1):82–98.Link, Google Scholar
• Srinivasan S, Pauwels K, Hanssens DM, Dekimpe MG (2004) Do promotions benefit manufacturers, retailers, or both? Management Sci. 50(5):617–629.Link, Google Scholar
• Train K (2009) Discrete Choice Methods with Simulation (Cambridge University Press, Cambridge, UK).Crossref, Google Scholar
• van Ryzin G, Vulcano G (2014) A market discovery algorithm to estimate a general class of nonparametric choice models. Management Sci. 61(2):281–300.Link, Google Scholar
• Vujanic A, Goldstein N (2015) U.S. consumers want more personalized retail experience and control over personal information. White paper, Accenture Survey, March 9.Google Scholar
• Wierenga B, van Bruggen GH, Althuizen NA (2008) Advances in marketing management support systems. Handbook of Marketing Decision Models (Springer, New York). 561–592.Crossref, Google Scholar
• Zhang J, Krishnamurthi L (2004) Customizing promotions in online stores. Marketing Sci. 23(4):561–578.Link, Google Scholar