In Case You Missed It

INFORMS Journal Highlights from December 2016

AUTHOR SPOTLIGHT

GWENDOLYN K. LEE

“The link between industry characteristics and the distribution of firm profitability in an industry is a fundamental research topic in strategy. Industries’ potential for interdependency enriches our knowledge about industry characteristics and is relevant to managerial practice in understanding why industries vary in profit distributions.”

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Teck-Hua Ho

Management Science
“As someone working on ways to incentivize people (via money and/or education) to eat more healthily and to engage in more exercise, I found the results in "Gain Without Pain" to be encouraging. Naturally, when designing incentive-based interventions, we go to great pains to avoid negative spillover effects and decreases in customer loyalty. The results observed regarding both of these areas are heartening: there were positive spillover effects, and commitment devices were especially effective with highly engaged participants. In fact, participants saw themselves as responsible for their own actions and did not see the firm as biased against them and hence their loyalty to the firm did not change.”

Gain Without Pain: The Extended Effects of a Behavioral Health Intervention
Daniel Mochon, Janet Schwartz, Josiase Maroba, Deepak Patel, Dan Ariely

 

K. Sudhir

Marketing Science
“Advertisers have traditionally chosen TV programs based on the number of viewers and the fit of viewers of the program with the product. Word-of-mouth (WOM) spillovers from TV advertising were unknown and therefore ignored. Combining data on TV advertising with online WOM on social media, Fossen and Schweidel show the additional value from WOM on TV advertising effectiveness, aiding more efficient media planning and advertising design.”

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Beth L. Fossen, David A. Schweidel

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JOURNAL SPOTLIGHT

Service Science

Editor-in-Chief: Paul Maglio
Impact Factor: 0.711

Service Science, the official journal of the INFORMS Section on Service Science, publishes innovative and original papers on all topics related to service, including work that crosses traditional disciplinary boundaries.

One of INFORMS newest journals, Service Science is the primary forum for presenting new theories and new empirical results in the emerging, interdisciplinary science of service, incorporating research, education, and practice, documenting empirical, modeling, and theoretical studies of service and service systems.

In 2016, Service Science was indexed by Thomson Reuters’ Web of Science and received its first impact factor; and the journal received a record number of submissions, nearly double the rate of just two years ago.

Also in 2016, Service Science’s editorial structure was expanded and reorganized around major themes of the journal, aiming to broaden connections with existing research communities: Lisa Maillart (University of Pittsburgh) serves as area editor for healthcare applications, and Seyed Iravani serves as area editor for service operations and management (Northwestern University).

Service Science invites contributions of research articles, commentaries, and editorials on topics including but not limited to: service management, operations, engineering, design, and marketing; service system analysis and computational simulation; service theories and research methods; case studies and application areas, such as healthcare, energy, finance, information technology, digital technologies, logistics, and public services.

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