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Available Issues

April 10, 2013 - May 26, 2026

Available Issues

April 10, 2013 - May 26, 2026

Research Article - Special Issue: Marketing Engineering

The Marketing Engineering Imperative: Introduction to the Special Issue

Pages:S1–S7

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.1.9679

Sales-Force Decision Models: Insights from 25 Years of Implementation

Pages:S8–S44

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.8.9675

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Building Marketing Models that Make Money

Pages:S45–S55

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.45.9681

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Thirty Years of Conjoint Analysis: Reflections and Prospects

Pages:S56–S73

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.56.9676

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Marketing Engineering at BBDO

Pages:S74–S81

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.74.9680

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DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch

Pages:S82–S93

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.82.9677

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Forecasting Repeat Sales at CDNOW: A Case Study

Pages:S94–S107

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.94.9683

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Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

Pages:S108–S127

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.108.9685

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Developing a Customized Decision-Support System for Brand Managers

Pages:S128–S145

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.128.9678

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A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods

Pages:S146–S165

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.146.9682

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A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products

Pages:S166–S183

Published Online:June 1, 2001

https://doi.org/10.1287/inte.31.3s.166.9684

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