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Available Issues

April 10, 2013 - July 6, 2026

Available Issues

April 10, 2013 - July 6, 2026

Preface to Management Science: Marketing Management Models

Pages:P-1–P-2

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P1

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A Multiple-Product Sales Force Allocation Model

Pages:P-3–P-24

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P3

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Callplan: An Interactive Salesman's Call Planning System

Pages:P-25–P-40

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P25

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Experiences with a Sales Districting Model: Criteria and Implementation

Pages:P-41–P-54

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P41

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Allocating Sales Force Effort with Commissions and Quotas

Pages:P-55–P-63

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P55

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Optimal Advertising Expenditure

Pages:P-64–P-72

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P64

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Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning

Pages:P-73–P-89

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P73

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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Pages:P-90–P-101

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P90

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A Probablistic Market Model of Purchase Timing and Brand Selection

Pages:P-102–P-113

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P102

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A Graph Theory Approach to Comparing Consumer Information Processing Models

Pages:P-114–P-128

Published Online:December 1, 1971

https://doi.org/10.1287/mnsc.18.4.P114

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