Dynamic Analysis of Consumer Response to Marketing Strategies

Pages:455–486

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.455

Advertising Budget Allocation under Uncertainty

Pages:487–499

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.487

The Advertising Budget's Determinants in a Market with Two Competing Firms

Pages:500–519

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.500

A Simulation Analysis of Tour-Shift Construction Procedures

Pages:520–532

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.520

Using Simulation for Leadership and Management Research: Through the Looking Glass

Pages:533–549

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.533

Confidence Intervals for Steady-State Simulations II: A Survey of Sequential Procedures

Pages:550–562

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.550

Efficiency of the Antithetic Variate Method for Simulating Stochastic Networks

Pages:563–572

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.563

A Batching Approach to Quantile Estimation in Regenerative Simulations

Pages:573–581

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.573

Free Access
Note—On MRP Lot Sizing

Pages:582–584

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.582

Free Access
Rejoinder—On “A Note on MRP Lot Sizing”

Pages:585–586

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.585

Free Access
About Authors

Pages:587–588

Published Online:May 1, 1982

https://doi.org/10.1287/mnsc.28.5.587

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