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Journal Metrics: Marketing Science
INFORMS provides a range of metrics to help readers, authors, reviewers, and editors understand the reach, visibility, and editorial performance of each journal. These indicators reflect our commitment to transparency in scholarly publishing and to continuous improvement in editorial quality and timeliness. We encourage all members of our research community to consider multiple indicators, as no single metric fully captures a journal’s influence or quality.
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Journal Impact Factor
The below chart displays Marketing Science’s impact factor (blue) during the past five years, as reported by Clarivate’s Journal Citation Reports®, alongside the aggregate impact factor for each category in which Marketing Science is indexed: Social Science Citation Index® (SSCI) category BUSINESS (orange).
The journal impact factor is defined as the average number of times articles from the journal published in the past two years have been cited in the reporting year, calculated for example as:
| Citations received in 2024 to articles published in 2022 and 2023 |
| Number of citable items published in 2022 and 2023 |
Rank
Marketing Science is indexed within the Web of Science™ Social Science Citation Index® (SSCI) in the category of BUSINESS. The below table reports Marketing Science’s rank within this category during the past five years (with the current year highlighted in orange).
BUSINESS - SSCI
| Year | Rank (Quartile) |
|---|---|
| 2024 | 80 / 316 (Q2) |
| 2023 | 92 / 304 (Q2) |
| 2022 | 74 / 154 (Q2) |
| 2021 | 69 / 154 (Q2) |
| 2020 | 86 / 153 (Q3) |
Decision Times
The below chart displays the average time (in months) for a paper to reach first decision (blue) and final decision (orange) for all articles sent for external review and decided within the reporting period.
