50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future
Published Online:1 Apr 2004https://doi.org/10.1287/mnsc.1040.0231
Abstract
This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.
