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Research Article - Special Issue on Marketing and Operations Management Interfaces and Coordination
50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future
Pages:425–428
Published Online:April 1, 2004
Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination
Pages:429–430
Published Online:April 1, 2004
Manufacturer Benefits from Information Integration with Retail Customers
Pages:431–444
Published Online:April 1, 2004
Retailer- vs. Vendor-Managed Inventory and Brand Competition
Pages:445–457
Published Online:April 1, 2004
Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?
Pages:458–464
Published Online:April 1, 2004
The Benefits of Advance Booking Discount Programs: Model and Analysis
Pages:465–478
Published Online:April 1, 2004
Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective
Pages:479–488
Published Online:April 1, 2004
When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design
Pages:489–502
Published Online:April 1, 2004
Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing
Pages:521–526
Published Online:April 1, 2004
Managing NPD: Cost and Schedule Performance in Design and Manufacturing
Pages:527–536
Published Online:April 1, 2004
Designing Supply Contracts: Contract Type and Information Asymmetry
Pages:550–559
Published Online:April 1, 2004
