Free Access
Case—Bidding on Priceline
- Chris K. Anderson,
Chris K. Anderson
[email protected]School of Hotel Administration, Cornell University, Ithaca, New York 14850
- John G. Wilson,
John G. Wilson
[email protected]Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada
- Gouren Zhang
Gouren Zhang
[email protected]Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada
Chris K. Anderson
, Chris K. Anderson
[email protected]School of Hotel Administration, Cornell University, Ithaca, New York 14850
John G. Wilson
, John G. Wilson
[email protected]Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada
Gouren Zhang
Gouren Zhang
[email protected]Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada
Published Online:1 Sep 2008https://doi.org/10.1287/ited.1080.0016cs
