Book Reviews

Book Reviews

—Ansoff, H. Igor (Editor), Business Strategy, Selected Readings. Harmondsworth, Middlesex, England: Penguin Books Ltd. (Baltimore, Maryland: Penguin Books Inc.), 1969, 388 pp., 10/(U.K.) (paper);

—Carsberg, B. U. and Edey, H. C. (Editors), Modern Financial Management, Selected Readings. Harmondsworth, Middlesex, England: Penguin Books Ltd. (Baltimore, Maryland: Penguin Books Inc.), 1969, 411 pp., 10/(U.K.) (paper);

—Emery, F. E. (Editor), Systems Thinking, Selected Readings. Harmondsworth, Middlesex, England: Penguin Books Ltd. (Baltimore, Maryland: Penguin Books Inc.), 1969, 398 pp., 10/(U.K.) (paper);

—Moore, P. G. and Hodges, S. D. (Editors), Programming for Optimal Decisions, Selected Readings in Mathematical Programming Techniques for Management Problems. Harmondsworth, Middlesex, England: Penguin Books Ltd. (Baltimore, Maryland: Penguin Books Inc.), 1970, 360 pp., 12/(U.K.) (paper);

—Seibert, Joseph and Wills, Gordon (Editors), Marketing Research, Selected Readings. Harmondsworth, Middlesex, England: Penguin Books Ltd. (Baltimore, Maryland: Penguin Books Inc.), 1970, 392 pp., 10/(U.K.) (paper);

—Alexis, Marcus, Holloway, Robert J., and Hancock, Robert S. (Editors), Empirical Foundations of Marketing: Research Findings in the Behavioral and Management Sciences. Chicago, Illinois: Markham Publishing Company, 1969, 602 pp., $7.50 (paper);

—Schultz, Raymond G. (Editor), Readings in Financial Management (Second Edition). Scranton, Pennsylvania: International Textbook Company, 1970, 475 pp., $4.95 (paper);

—Westing, J. Howard and Albaum, Gerald (Editors), Modern Marketing Thought (Second Edition). New York: The Macmillan Company, 1969, 543 pp., $5.50 (paper);

—Lishan, John M. and Crary, David T. (Editors), The Investment Process. Scranton, Pennsylvania: International Textbook Company, 1970, 508 pp., $4.95 (paper).