The Use of the Growth-Share Matrix in Strategic Planning
Published Online:1 Feb 1983https://doi.org/10.1287/inte.13.1.46
Abstract
In the second of a series of three tutorials, the methodology and strategic implications of the portfolio business matrix are analyzed and illustrations given of the use of the growth-share matrix. Further refinements as well as warnings to prevent misleading conclusions are offered, and the new matrix advanced by BCG for the 1980's is outlined.
