Productivity Strategy and Business Strategy: Two Sides of the Same Coin

Published Online:https://doi.org/10.1287/inte.14.1.103

Addressing productivity strategically means defining the scope to include the entire system required to produce goods and services for customers and aligning priorities to support the business plan, and ensuring that managers understand these priorities and agree upon high-leverage opportunities for productivity improvement. Successful implementation is ensured by formulating step-by-step actions that specify who must do what, when, with whom, and with what resources.

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