Case Analysis: Analyses of the National Cranberry Cooperative—2. Environmental Changes and Implementation

This second part presents further analyses of the National Cranberry Cooperative Case, published in the November–December 1989 issue of Interfaces. The first part focused on tactical options, assuming a fixed environment for Receiving Plant 1 (RP1). The base case recommended, among other things, purchasing two new dryers and fully staffing the plant starting early each morning of the peak season. Part 2 asks whether better solutions can be found by making technological changes (Analysis 4), managing demand (Analysis 5), or altering the economic environment (Analysis 6). I also discuss implementation.