Précis—The Quantitative Approach to Marketing—A Selected Bibliography (1966–1971)

R. W. Fisher
R. W. Fisher
University of Warwick
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M. Hirst
M. Hirst
University of Warwick
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R. W. Fisher

University of Warwick

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,

M. Hirst

University of Warwick

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Published Online:1 Apr 1973https://doi.org/10.1287/mnsc.19.8.967

"Précis—The Quantitative Approach to Marketing—A Selected Bibliography (1966–1971)." Management Science, 19(8), p. 967

cover image Management Science

Volume 19, Issue 8

April 1973

Pages 841-971

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Published Online:April 01, 1973

© 1973 INFORMS

Cite as

R. W. Fisher, M. Hirst, (1973) Précis—The Quantitative Approach to Marketing—A Selected Bibliography (1966–1971). Management Science 19(8):967-967.

https://doi.org/10.1287/mnsc.19.8.967