Long Range Planning—A Kaleidoscopic View

In recent years, corporate planning of a formal nature has expanded markedly. Surveys by the Stanford Research Institute, Business Week magazine, the National Industrial Conference Board, and the American Management Association disclose an increasing number of large firms adopting more formalized planning. This increase has been especially marked in the past five years, with the last several years particularly productive of papers on the applications of “scientific” approaches to corporate long-range planning. But organized planning has not always had such support.