A Manager's Guide for Evaluating Competitive Analysis Techniques
Published Online:1 Jun 1988https://doi.org/10.1287/inte.18.3.10
Abstract
The wide variety of competitive analysis techniques available to managers presents a problem of choosing the most appropriate set for the objectives of an assignment. A utilization profile table evaluates 21 competitive analysis techniques along a set of 11 dimensions. Managers can use the table to examine trade-offs among the techniques, thereby selecting the most efficient and effective ones for their assignment.
